SoTellUs Time

By: Trevor Howard: Business Marketing Expert
  • Summary

  • SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.
    SoTellUs 2018
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Episodes
  • How Gratitude Can Grow Your Business | Thanksgiving Special
    Nov 26 2024

    As Thanksgiving approaches, it's the perfect time to reflect on the power of gratitude and its impact on personal and professional growth. In this episode, we dive into how practicing gratitude can strengthen your relationships with your family, employees, and clients, ultimately driving success in your business. If you're looking for ways to foster a culture of appreciation and gratitude, this video is for you!

    Why Gratitude Matters in Business

    Gratitude is more than just a feel-good practice—it’s a proven way to boost morale, build stronger relationships, and inspire loyalty. Whether you're a small business owner, entrepreneur, or leader, adopting gratitude can set your business apart and create meaningful connections that last.

    Segment 1: Gratitude for Your Family

    Why It Matters
    Your family plays a pivotal role in your entrepreneurial journey. Their unwavering support helps you navigate the ups and downs of business ownership. Showing gratitude to your loved ones is essential for maintaining balance and perspective.

    Ways to Show Gratitude

    • Express appreciation through heartfelt words or written notes.
    • Prioritize quality time, even during hectic work weeks.
    • Celebrate milestones together to honor their contributions to your success.
    Segment 2: Gratitude for Your Employees

    Why It Matters
    Your employees are the backbone of your business. A culture of gratitude motivates your team, increases productivity, and fosters loyalty. A simple “thank you” can go a long way in building a positive workplace environment.

    Ways to Show Gratitude

    • Write personalized thank-you notes to acknowledge individual contributions.
    • Publicly recognize achievements in team meetings or newsletters.
    • Offer growth opportunities, bonuses, or other meaningful incentives.
    Segment 3: Gratitude for Your Clients

    Why It Matters
    Your clients are the lifeblood of your business. Showing appreciation strengthens trust and builds long-lasting relationships that drive customer loyalty and advocacy.

    Ways to Show Gratitude

    • Send personalized thank-you messages or holiday cards.
    • Provide exclusive perks, discounts, or early access to products or services.
    • Host client appreciation events to celebrate your partnership.
    Your Gratitude Challenge

    This week, pick one way to express gratitude for your family, employees, and clients—and take action! Whether it’s a handwritten note, a heartfelt conversation, or a special gesture, small acts of gratitude can make a big difference.

    Why Watch This Video?

    This Thanksgiving-themed episode is packed with actionable tips to help you grow your business while cultivating stronger, more meaningful relationships. If you're an entrepreneur or business leader looking to inspire your team, deepen client connections, and create a harmonious work-life balance, this video is a must-watch.

    Don’t forget to like, subscribe, and share this video with fellow business owners! Drop a comment below sharing how you show gratitude in your personal or professional life. Let’s build a community that celebrates gratitude every day!

    #GratitudeInBusiness #ThanksgivingSpecial #BusinessGrowth #EmployeeAppreciation #ClientRelationships #EntrepreneurshipTips #WorkLifeBalance

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    17 mins
  • Profit with Strategic Partnerships
    Nov 19 2024

    🎯 Unlock the Power of Partnerships to Skyrocket Your Profits!

    In today’s episode, we’re diving deep into how to partner your way to profits. Strategic partnerships are a game-changing approach for businesses looking to expand their reach, gain cost-effective leads, and build brand credibility by aligning with trusted names in the industry. 🚀

    💡 Why Partnerships Work
    Here’s why partnerships are a must for your business growth:

    • 🌐 Expand Your Reach & Audience: Leverage your partner’s audience to grow your business faster.
    • 📈 33% of Our Leads Come from Partners: This isn’t just theory—it’s a proven strategy!
    • 💰 Get Leads for Less: Save on ad spend by tapping into partner networks.
    • 🤝 Boost Credibility: Partnering with a trusted brand adds instant trust and authority to your business.

    👩‍💻 Finding the Right Partner
    To create successful partnerships, it’s essential to align with the right businesses. Here’s how to identify them:

    1. Complementary Offerings: Find partners whose services or products complement yours but don’t directly compete.
      • Example: We’re partnering with a Virtual Assistants company—perfect for businesses needing additional operational support.
    2. Address Gaps in Your Services: What do customers ask for that you don’t provide? Partner with a company that fills those gaps and set up a revenue share model.
    3. Target Similar Audiences: Collaborate with businesses that serve the clients you want to attract.
    4. Aligned Values & Vision: Ensure the partner shares your commitment to excellent customer care and long-term success.

    Pro Tip: Always ask yourself, “Who has the clients I want?”

    💵 How to Incentivize Your Partner
    Make partnerships attractive by offering incentives that benefit both sides:

    • Revenue Sharing: Split profits on referrals or co-created services.
    • Residual Income Opportunities: Create ongoing earning potential for your partner.
    • Cross-Promotion: Share each other’s products or services with your audiences to maximize visibility.

    ✏️ Homework for This Week
    Start taking action today!

    1. Create a List: Identify companies or individuals you’d like to partner with.
    2. Reach Out: Contact at least one potential partner this week to explore collaboration opportunities.

    📌 Why You Can’t Miss This Episode
    This video is packed with actionable strategies to help you grow your business through partnerships. Whether you’re a small business owner, entrepreneur, or marketer, these tips will help you:

    • Generate more leads for less
    • Boost your credibility
    • Expand your customer base effortlessly

    🔔 Don’t forget to like, comment, and subscribe for more business growth tips and strategies! Hit the notification bell so you never miss an update.

    Keywords:

    • Partner for Profits
    • Strategic Partnerships
    • Business Growth Strategies
    • Revenue Sharing
    • Boost Business Credibility
    • Get More Leads for Less
    • Expand Your Audience
    • Virtual Assistant Partnerships
    • Complementary Business Offerings
    • Cross-Promotion Strategies

    💬 What partnerships are you exploring? Let us know in the comments below!

    #PartnerForProfits #BusinessGrowth #StrategicPartnerships

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    20 mins
  • Don’t Retreat: The Key to Business Growth and Market Domination
    Nov 12 2024

    n this powerful episode, we uncover one of the most effective strategies for building wealth and dominating your market, even during tough economic times. Drawing from historical success stories and real-world examples, we explore how staying active in marketing—rather than retreating—can position your business for long-term success.

    Why Retreating in Marketing is a Big Mistake
    Over the past six months, many businesses have faced challenges, leading some to pull back on their marketing efforts. While this may seem like a logical cost-saving measure, it’s often a critical error. When competitors retreat, the opportunity to dominate the market and capture more customers becomes wide open.

    Procter & Gamble: A Case Study in Market Domination
    During the Great Depression, Procter & Gamble (P&G) faced the same economic hardships as other businesses, but they chose a different path. Instead of cutting back, they doubled down on advertising, particularly in emerging platforms like radio. This led to the creation of branded entertainment, the precursor to modern soap operas, and cemented their position as a household name.

    Here’s what made P&G’s strategy so effective:

    • Commitment to Advertising: P&G increased its advertising budget, ensuring its products stayed front and center while competitors faded into the background.
    • Understanding Consumer Needs: By focusing on essential products like soap and offering affordable pricing, they aligned with consumer priorities during tough times.
    • Innovative Marketing Tactics: They introduced coupons and direct marketing, connecting directly with budget-conscious households.
    • Long-Term Vision: P&G didn’t just survive the Depression; they emerged stronger, with unmatched brand loyalty and market share.

    SoTellUs: Winning During COVID
    Fast forward to the COVID pandemic, where businesses once again faced economic uncertainty. At SoTellUs, when our competitors slashed their marketing budgets, we held steady. Not only did we maintain our spending, but when we saw the market opportunity, we increased our budget. This bold move allowed us to capture market share, become the #1 choice for customers, and drive even more sales.

    The lesson? When others retreat, there’s a chance to claim the top spot.

    What You Can Do Today
    To dominate your market, take a close look at your current marketing strategy:

    1. Identify ROI: Determine where your marketing dollars are generating the highest returns.
    2. Evaluate the Competition: If your competitors are cutting back, seize the opportunity to fill the void.
    3. Act Now: If you’re not marketing, it’s time to start. Don’t wait for the economy to recover—position yourself now for future success.

    This episode will inspire you to take action, think long-term, and see challenges as opportunities to grow. Whether you’re running a small business or a global enterprise, the principle is the same: Don’t retreat. Double down, adapt to your customers’ needs, and claim your place as a market leader.

    🔔 Subscribe for More Business Tips
    Ready to dominate your market? Hit that subscribe button and join us as we share actionable strategies for business growth, marketing success, and long-term wealth.

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    25 mins

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