Soul & Science: Fast Forward Your Marketing Mind

By: Mekanism and Jason Harris
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  • Summary

  • In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

    Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

    Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

    At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

    Brought to you by Mekanism.
    2024 Mekanism
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Episodes
  • Mini: Mekanism’s New Values

    Mini: Mekanism’s New Values
    Sep 16 2024
    Is it time to update your company values? In today’s mini episode, we dive into why values matter and we’ll share the six new guiding principles at Mekanism. From embracing bold creativity to fostering teamwork and innovation, these values will help us redefine our company’s future.

    Brought to you by Mekanism.
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    4 mins
  • #77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security

    #77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security
    Sep 9 2024
    In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen, Masterlock, Harley Davidson, and GMC.

    In today’s episode, you’ll learn:
    • Why embracing a start-up mindset is so important to keep your brand fresh
    • How to defend out-of-the-box ideas from pushback
    • Why changing your strategy isn’t always the best course of action



    Brought to you by Mekanism.
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    36 mins
  • #76: The Soul & Science of Gen Z | JUV Consulting Founder Ziad Ahmed

    #76: The Soul & Science of Gen Z | JUV Consulting Founder Ziad Ahmed
    Aug 26 2024
    In this episode of the Soul & Science Podcast, the founder of JUV Consulting, Ziad Ahmed joins us to teach us how to truly connect with your Gen Z audience. You’re going to learn how to crack the code to speak to this dynamic and elusive audience.

    25-year-old Ziad has been making serious waves in the brand world as the Head of Next Gen at United Talent Agency or UTA. After founding JUV Consulting as a high school student, Ziad has been pushing the boundaries of content, community, and culture and also finding new intersections of the three with his Gen Z-focused conference ZCON.

    In today’s episode, you’ll learn:
    • How to not just join cultural conversations, but to lead and shape them
    • What it takes to future-proof your brand and foster communities that resonate with Gen Z values
    • A few of Ziad's best strategies to help you rethink how you engage with Gen Z and refine the language you use to communicate with them

    Brought to you by Mekanism.
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    37 mins

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