• S16 Ep52 [From Vision to Reality] A Recap of Episodes 37-48 about Entrepreneurship and Starting Your Business with Survival Mode
    Apr 25 2024

    Show Notes: Survival Mode Episode 52

    · Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

    · Theme: Covering the final three steps of the business success roadmap.

    · Introduction to step ten: Trust but Verify.

    · Discussion on the importance of verifying business models for successful launches.

    · Explanation of "trust but verify" concept, emphasizing the need to ensure accuracy and reliability.

    · Real-life examples shared by hosts to illustrate the significance of verification in business operations.

    · Introduction to step eleven: Establishing the Extended Marketing Team.

    · Importance of locking in supporters and affiliates to promote business.

    · Discussion on creating a marketing incentive structure to motivate affiliates.

    · Examples provided for incentivizing supporters based on business types.

    · Introduction to step twelve: Launch and Serve.

    · Importance of selecting a strategic launch date tied to significant events or holidays.

    · Discussion on opening the doors and delivering the business model to the market.

    · Emphasis on Survival Mode's mission to guide entrepreneurs in launching sustainable and scalable businesses.

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    13 mins
  • S16 Ep51 [From Vision to Reality] A Recap of Episodes 25-36 about Entrepreneurship and Starting Your Business with Survival Mode
    Apr 24 2024

    Show Notes: Survival Mode Episode 51

    · Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

    · Theme: Recapping steps seven to nine of the business success roadmap.

    · Introduction to step seven: Preparing for your target market.

    · Focus on market research, analysis, and development for effective planning.

    · Discussion on the importance of identifying the actual target market through research and analysis.

    · Kevin emphasizes the significance of defining the target market for strategic marketing approaches.

    · Introduction to step eight: Establishing the Coming Soon campaign.

    · Planning, preparing, and positioning for the business launch highlighted.

    · Kevin shares insights on reaching the target market through various channels like newspapers, social media, and search engines.

    · Emphasis on the importance of sticking to the established plan to avoid last-minute disruptions.

    · Introduction to step nine: Creating the Party with a Purpose.

    · Discussion on planning, preparing, and positioning for the official launch party.

    · Michael and Kevin stress the importance of maintaining the integrity of the plan to ensure successful execution.

    · Warning against last-minute changes that can disrupt the party and undermine business credibility.

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    13 mins
  • S16 Ep50 [From Vision to Reality] A Recap of Episodes 13-24 about Entrepreneurship and Starting Your Business with Survival Mode
    Apr 23 2024

    Show Notes: Survival Mode Episode 50

    · Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

    · Theme: Delving into steps four to six of the business success roadmap.

    · Recap of previous steps and introduction to step four: Registrations and Accounts.

    · Discussion on the significance of making the business legally compliant.

    · Michael emphasizes the importance of positioning the business for success through proper registrations and account setup.

    · Kevin stresses the need for organization and progress tracking in managing registrations and accounts.

    · Introduction to step five: Establishing and building business credibility.

    · Exploration of the concept of business credibility and its importance.

    · Kevin discusses the role of business content in conveying vision and uniqueness.

    · Mention of the significance of business connections and accessing experts.

    · Transition to step six: Developing operational structure.

    · Michael explains the distinction between organizational and operational structures.

    · Kevin highlights the importance of fleshing out operational procedures to avoid pitfalls.

    · Discussion on the value of role-playing in testing operational effectiveness.

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    13 mins
  • S16 Ep49 [From Vision to Reality] A Recap of Episodes 1-12 about Entrepreneurship and Starting Your Business with Survival Mode
    Apr 22 2024

    Show Notes: Survival Mode Episode 49

    Introduction:

    · Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

    · Theme: Reflecting on the 12 steps of business success.

    · Celebration of completing the 12-step journey to business success.

    · Decision to forego usual news segment in favor of recapping the steps.

    · Discussion on the importance of vision in shaping a business's trajectory.

    · Michael and Kevin share insights on developing a compelling vision and its impact on business planning.

    · Transition to the second step: research and development.

    · Michael explains the process of translating vision into a viable business model.

    · Kevin highlights the significance of assessing feasibility and identifying necessary resources.

    · Exploration of the difference between the business planning process and writing a business plan.

    · Emphasis on legalizing the business entity and choosing the appropriate structure.

    · Kevin stresses the importance of considering tax implications and seeking expert advice.

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    13 mins
  • S16 Ep48 [Entrepreneurship Unleashed] The Art of Serving and Succeeding in Business
    Apr 21 2024

    Show Notes: Survival Mode Episode 48

    · Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

    · Theme: Providing a roadmap for business success, catering to entrepreneurs at all stages.

    · Discussion on the significance of opening doors and serving customers.

    · Emphasis on providing value through education, engagement, and sometimes entertainment.

    · Kevin highlights the importance of context-specific approaches in different industries.

    · Debate on the weight of education, engagement, and entertainment in business interactions.

    · Examples of successful incorporation of all three elements, tailored to specific industries.

    · Michael emphasizes the value of providing information that adds value to customers' lives.

    · Discussion on exemplary customer service experiences and their impact on customer loyalty.

    · Emphasis on interpreting customer needs and providing personalized attention.

    · Bert highlights the significance of documenting interactions for future marketing and content development.

    · Michael and Kevin share final tips for entrepreneurs.

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    13 mins
  • S16 Ep47 [Epic Entrepreneurship] Unleashing the Power of Marketing for Your Official Launch Date
    Apr 20 2024

    Show Notes: Survival Mode Episode 47

    · Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

    · Show theme: Providing practical advice and strategies for business success.

    · Introduction to Step 12: Establishing Launch Date and Advertising.

    · Discussion on the importance of setting achievable launch dates.

    · Caution against relying on external factors like permits or contractors.

    · Examples of unexpected delays and their impact on business operations.

    · Emphasis on taking responsibility and proactively planning for contingencies.

    · Insights into the challenges of marketing and advertising around uncertain launch dates.

    · Importance of coordinating marketing efforts with the launch date.

    · Discussion on the role of projections and contingency plans in marketing strategy.

    · Highlighting the need for expert guidance and consultation in marketing decisions.

    · Discussion on the entrepreneur's responsibility for both success and failure.

    · Importance of taking responsibility for issues and providing excellent customer service.

    · Emphasis on team recognition and credit-sharing for successes.

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    13 mins
  • S16 Ep46 [Entrepreneurial Excellence] Crafting a Compelling Launch Discount or Loyalty Perk
    Apr 19 2024

    Show Notes: Survival Mode Episode 46

    · Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

    · Show theme: Providing practical advice and strategies for business success.

    · Introduction to Step 12: Establishing Loyalty Perks and Launch Discounts.

    · Analogy of birthing a business and the excitement of opening day.

    · Discussion on the significance of launching a business and realizing its potential.

    · Introduction to the importance of establishing loyalty perks and launch discounts.

    · Discussion on the importance of offering loyalty perks to attract and retain customers.

    · Examples of loyalty programs such as buy-one-get-one offers and loyalty cards.

    · Emphasis on making offers appealing and relevant to customers' needs.

    · Importance of making customers feel appreciated and special.

    · Strategies for customer retention, including birthday offers and exclusive memberships.

    · Discussion on the significance of creativity and making offers that resonate with customers.

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    13 mins
  • S16 Ep45 [Driving Success] Activating and Evaluating Your Extended Entrepreneurial Marketing Team
    Apr 18 2024

    Show Notes: Survival Mode Episode 45

    · Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

    · Show theme: Providing practical advice and strategies for business success.

    · Introduction to Step 12: Launching Your Business.

    · Introduction to Step 12: Picking a supporting launch date.

    · Discussion on leveraging community events and holidays for a successful launch.

    · Importance of planning and preparation for a successful business opening.

    · Discussion on the significance of selecting an optimal launch date to maximize traffic and momentum.

    · Strategies for aligning the launch date with national holidays or community events.

    · Importance of reverse engineering and considering the launch date in the conception stages of the business.

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    13 mins