In this conversation, Talking about Coaching hosts Yannick Jacob, Nicki Drab, and Siwash Zahmat discuss the essential elements of creating a coaching website. They emphasize the importance of using the website as a tool to initiate conversations rather than just a “sophisticated business card”. The discussion covers the significance of building relationships, the role of simplicity in design, and the potential of social media as an alternative to traditional websites. They also explore how to define the purpose of a website in the context of a coaching business.

Keywords
coaching, website design, client relationships, social media, coaching business, SEO, website tips, coaching industry, online presence, client conversion

Takeaways

• A website should facilitate conversations, not just serve as a business card.
• Simplicity in design can enhance user experience and engagement.
• Building relationships is more important than making immediate sales.
• Social media can effectively replace a traditional website for coaches.
• Your website should reflect your personality and coaching style.
• SEO and content can help attract clients, but personal connections matter more.
• It's common for coaches to struggle with defining their niche early on.
• A website can evolve as your coaching business grows and changes.
• Using testimonials can enhance credibility without compromising client confidentiality.
• The purpose of your website should align with your overall coaching strategy.

Chapters
00:00 The Importance of a Coaching Website
02:47 Creating Conversations Through Your Website
06:01 Building Relationships Over Transactions
08:48 The Role of Simplicity in Website Design
11:58 Using Social Media as a Website Alternative
14:56 Defining the Purpose of Your Website

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The conversation explores the fear of failure and rejection that many coaches experience, which prevents them from putting themselves out there and being visible. The hosts discuss the mindset and skill development needed to overcome this fear. They emphasize the importance of taking small steps, reframing failure as a learning opportunity, and shifting the focus from outcomes to the process. They also highlight the need to understand that a 'no' does not necessarily mean personal rejection. Overall, the conversation provides insights and strategies to help coaches overcome their fear and become more visible.

Keywords
coaching, fear of failure, fear of rejection, imposter syndrome, mindset, skill development, small steps, reframing failure, focus on process, understanding 'no'

Takeaways
The fear of failure and rejection can prevent coaches from being visible and offering their services.
Taking small steps and gradually building confidence can help coaches overcome their fear.
Reframing failure as a learning opportunity and focusing on the process rather than the outcome can alleviate the fear of failure.
Understanding that a 'no' does not necessarily mean personal rejection can help coaches handle rejection more effectively.

Chapters
00:00 Introduction and the Question of Fear and Rejection
01:16 The Imposter Syndrome and Fear of Failure
05:07 Taking Small Steps and Building Confidence
08:02 Exploring the Story and Shifting Mindset
11:03 Reframing Failure as a Learning Opportunity
13:14 Understanding the Meaning of 'No'
14:49 Focus on the Process and Continuous Learning
15:43 Conclusion


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The conversation explores the topic of self-disclosure in coaching. The hosts discuss the traditional approach of not disclosing anything about oneself and the potential benefits of sharing personal experiences. They emphasize the importance of maintaining focus on the client and being mindful of the intention behind self-disclosure. The conversation also touches on the potential risks and pitfalls of self-disclosure, such as projecting one's own experiences onto the client. Overall, the hosts suggest that self-disclosure can deepen the human-to-human connection in coaching, but it should be done thoughtfully and with the client's best interests in mind.

Keywords
coaching, self-disclosure, client focus, human connection, intention, risks, benefits

Takeaways

• Self-disclosure in coaching can deepen the human-to-human connection and build trust.
• It is important to maintain focus on the client and be mindful of the intention behind self-disclosure.
• Self-disclosure should be done thoughtfully and with the client's best interests in mind.
• There are potential risks and pitfalls of self-disclosure, such as projecting one's own experiences onto the client.

Chapters
00:00 Introduction and Question
00:30 Traditional Approach to Self-Disclosure in Coaching
01:28 The Importance of Human-to-Human Connection
03:02 Personal Examples of Self-Disclosure
06:27 Different Types of Sharing
09:07 Being Mindful of the Relevance and Usefulness of Sharing
12:26 The Potential Power of Self-Disclosure
15:33 Differentiating Between Personal Experience and Client Focus
26:53 Closing Thoughts

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Consultations arguably are the most important conversation coaches have with their clients, as they are instrumental in whether we will have more conversations or not. Without more conversations, we cannot help anyone. So in this conversation, Yannick and Siwash discuss the importance of consultations in coaching and the key elements of a successful discovery call: Having a plan, why we should stop trying to convince anyone, how we can manage time and structure, how to best set goals and avoid goal setting pitfalls, and how we can engage the client’s emotions and senses to create a powerful experience that makes it more likely that the client will want to move forward with coaching. We talk about the importance of exploring the cost of inaction and emphasize the need for coaches to slow down and create a safe space for clients and why it’s so important to respect their autonomy, rather than trying to influence them. The conversation concludes with a reminder to focus on building long-term relationships rather than just transactional interactions.

Keywords
coaching, consultations, discovery call, goal setting, assessing, time management, structure, flexibility, cost of inaction, exploring emotions, serving vs pleasing, respecting autonomy, long-term relationships

Takeaways
Consultations are crucial in coaching as they open the doors to potential coaching relationships.
A discovery call involves setting goals, understanding the current situation, and identifying challenges.
Engaging the client's emotions and senses in goal setting is important for creating a powerful coaching experience.
Shifting from convincing to assessing helps create a sense of trust and authenticity in the conversation.
Having a plan, managing time effectively, and being flexible in the conversation are key elements of a successful consultation. Explore the cost of inaction with clients and ask them how they would feel if they're in the same place years from now.
Create a safe space for clients to explore their emotions and make decisions.
Focus on serving clients rather than pleasing them and respect their autonomy.
Build long-term relationships with clients and prioritize the value of the relationship over the transactional time spent.

Chapters
00:00 Introduction and Importance of Consultations
11:30 Engaging Emotions and Senses in Goal Setting
34:18 Exploring the Cost of Inaction
44:24 Building Long-Term Relationships

See also
Episode 62 - The DOs and DON’Ts of a coaching consultation
Episode 16 - Am I giving too much value during my coaching consultations?


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To celebrate the launch of the online self-study version of my "Introduction to Existential Coaching" training, I'm very happy to finally release the first episode of my "Global Perspectives on Existential Coaching" series with Mexican Existential Coach and Therapist Yaqui Andres Martinez Robles, recorded at Yaqui's school in Mexico City in 2021.

In this series of conversations with global thought leaders in existential coaching, Yannick Jacob, author of An Introduction to Existential Coaching, aims to broaden the scope of what existential coaching has to offer to the world.

In this episode we're talking to Yaqui Andres Martinez Robles from Mexico City.

Yaqui Andrés Martínez (PhD, PsyD, MA) is a mexican psychologist, Relational Gestalt Therapist, Existential Therapist and psychedelic integration therapist. Founder and Director of the Círculo de Estudios en Terapia Existencial, México and Colombia. Author of four books, and many articles on Gestalt Therapy for different journals. He works as a Gestalt and Existential therapist in México since 1996. Yaqui says:

"I'm an Existential and Gestalt therapist, with a special interest in music. I'm a husband and with my wife we're "parents" of two beautiful cats. I like to play electric guitar. I'm also a speaker and trainer in some institutes around the world, teaching gestalt, group therapy and existential therapy. I have written five books on topics around existential therapy. I'm Honorary President of the Latin American Association for Existential Therapy. I'm founder and CEO of an Institute in Mexico were we offer training and a Masters degree in Existential Therapy. Since 2018 I'm offering Psychedelic Integration Therapy"

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Yannick and Siwash discuss whether coaches who have just finished their coaching qualification are ready to take on paid clients. They address the hesitancy coaches often feel about charging for their services and provide insights on when and how to start charging. They emphasize that everyone can charge for their time and that clients want to invest in their own journey. The conversation also explores the importance of transparency, setting up a review process, and overcoming personal money stories.

Takeaways

• Coaches who have just finished their coaching qualification are ready to take on paid clients.
• Everyone can charge for their time, regardless of their level of experience as a coach.
• Starting with free sessions and then reviewing the value provided can help coaches gain confidence and determine their rates.
• Clients want to give something back and feel more committed when they invest monetarily in the coaching relationship.
• Coaches should be transparent about their charging process and be open to non-monetary forms of repayment.

Chapters

00:00 Introduction
00:32 Hesitancy in Charging Clients
01:30 Everyone Can Charge for Their Time
03:25 The Importance of Monetary Investment
05:23 Starting with Free Sessions
06:26 Setting Up a Review Process
07:33 Clients Want to Give Something Back
08:02 Playing a Game to Overcome Money Concerns
09:29 Being Transparent About Charging
10:07 Charging as a Coach in Training
11:03 Receiving Non-Monetary Repayment
12:39 Dealing with Personal Money Stories
15:03 Closing and Call for Conversation

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The conversation explores the question of whether to lead with problems or results when selling coaching services. Yannick and Siwash discuss the effectiveness of selling a solution to a problem and the alignment with positive psychology. They also explore the power of leading with a vision and inspiring clients to move towards their desired outcomes. The conversation delves into the different approaches of being a painkiller or a vitamin, and the importance of choosing the type of clients and work that align with one's values. The hosts also discuss the five stages of awareness and how to create content for each stage. The conversation concludes by emphasizing the importance of finding a marketing frequency that works for each coach.

Takeaways

• Selling a solution to a problem can be effective, but it may not align with positive psychology and the desire to inspire clients towards their dreams and aspirations.
• Leading with a vision and focusing on the desired outcome can be more powerful and impactful in the long run.
• There is no one right way to sell coaching services, and it depends on the type of clients and work that align with one's values and goals.
• Understanding the five stages of awareness (unaware, problem aware, solution aware, product aware, and most aware) can help in creating targeted marketing content for different stages of the customer journey.
• Finding a marketing frequency that works for each individual is important, and it is not necessary to constantly create new content but rather focus on creating valuable and impactful content.

Chapters

00:00 Introduction and Question
01:09 Selling with Problem Focus
02:07 Positive Psychology and Vision Focus
03:04 Tapping into Positive Experiences
04:28 Combining Problem and Vision Focus
05:03 Being the Painkiller or the Vitamin
06:29 Choosing the Type of Clients and Work
07:39 Different Approaches for Different Coaches
08:13 Focusing on the Desired Outcome
09:46 Leading with Vision and Meaning
11:24 Long-Term Impact and Lifelong Work
13:09 The Five Stages of Awareness
15:18 Creating Content for Different Stages
20:40 Inviting People to Take the Journey
25:02 Choosing the Frequency of Marketing
26:24 Conclusion

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In this conversation, Siawash and Yannick discuss the question of whether holding space is enough to create results in coaching. They explore the importance of holding space and being fully present as a coach, as well as the practice of holding space effectively. They also discuss the balance between doing less and doing more in coaching, and the role of action and intervention. The conversation delves into different philosophies on intervention and the importance of including the client in the decision-making process. The episode concludes with a reflection on the coach's motivations and the different perspectives on coaching.

Takeaways
Holding space is an essential aspect of coaching, allowing clients to do their best thinking and tune into themselves.
Doing less can often be more effective in coaching, as it allows clients to tap into their own resources and find their own answers.
Intervention and action can be valuable in coaching, but it is important to consider the client's needs and preferences.
Including the client in the decision-making process and checking in with them regularly can help ensure that the coaching is aligned with their goals and expectations.

Chapters

00:00 Introduction
00:49 The Importance of Holding Space
03:20 The Practice of Holding Space
05:17 Doing Less is Doing More
06:40 The Role of Action and Intervention
08:08 The Power of Asking Questions
09:34 Adapting to the Client's Needs
11:00 Different Philosophies on Intervention
12:14 Making Decisions as a Coach
14:08 The Client's Expectations
15:12 Including the Client in the Process
17:11 Reflecting on the Coaching Session
18:39 Exploring the Coach's Motivations
19:36 The Coach-Client Partnership
21:38 Different Perspectives on Coaching
22:12 Conclusion

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