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The ABCs of MSP Marketing: getting your foundation right
Oct 30 2024
Length: 30 mins
Podcast

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The ABCs of MSP Marketing: getting your foundation right

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Summary
Mark Copeman, Director of UK-based Wingman Marketing, is an expert in Managed Service Providers (MSPs) marketing, In this episode he discusses the essential foundations of marketing for MSPs. He emphasizes the importance of starting with a clear understanding of goals, target markets, and value propositions. Mark reframes the concept of lead generation, and explains why ecosystem approach to marketing works.

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