The Apartment Department - A Podcast for Multifamily Marketers

By: Chris Johnson & Anne Baum
  • Summary

  • Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.

    The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.

    We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!

    © 2024 The Apartment Department - A Podcast for Multifamily Marketers
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Episodes
  • Spotlight on Property Websites: Building a Foundation with Jon Simpson
    Nov 5 2024

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    How are prospects interacting with our property websites and how can we, as marketers, ensure we are maximizing our number one asset? Jon Simpson, founder of Swifty and Criterion.B, takes us through the data on how renters are interacting with our websites including most used features and most visiting pages. He also dives into the future of apartment websites which is next level. Hint: The future includes dynamic content.

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    48 mins
  • Speed to Lease: Using AI and Tech for Lease Acceleration with Paul Yount
    Oct 22 2024

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    What happens when AI and technology team up with humans to create the ultimate tech stack? Leads convert to leases faster, ramping up revenue and cutting down on friction in the leasing process. In this episode, Paul Yount, Industry Principal at Yardi, dives into the power of speed to lease with co-hosts Anne Baum and Chris Johnson. They discuss how AI and tech solutions are enhancing the capabilities of marketing and leasing teams, shaving days off the lead-to-lease timeline.

    Bonus: Paul reveals a new KPI that marketing and operations should keep an eye on to demonstrate leasing efficiency.

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    49 mins
  • The Blueprint Edition: AI, The Property Brothers, Data, Role Specialization, & Everything In-Between
    Oct 8 2024

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    Shelly Steitz, fractional multifamily CMO and marketing consultant, and Justin Jones, AI Evangelist, join co-host Anne Baum to recap one of the most epic real estate conferences of the year, Blueprint. In this jam-packed episode you will hear their greatest takeaways from the conference including the rise of role specialization, how the Property Brothers use the power of their brand, the ever-evolving role of AI, the many structures of centralization, how big data can be attained by multifamily, and how the power of collaboration is alive and well.

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    51 mins

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