Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qP

In this episode, we dive deep into a question we get asked all the time: should you outsource your demand generation program to an agency or do it in-house? As two people who have experience on both sides – running agencies and helping companies build their own in-house demand generation teams – we’re here to give you the real answer.

We’ll discuss why many agencies can’t deliver on their promises and why it’s often better to build the foundation of your demand generation program in-house before turning to external help. We also cover what you need to have in place before hiring an agency and how to use one effectively when the time is right.

Tune in and learn:

+ Why you should start demand generation in-house

+ The importance of customer interviews and qualitative insights

+ When an agency can amplify your efforts and how to pick the right one

This episode is a must-watch for any B2B marketer struggling with the decision to hire external help. Learn from our mistakes and set your business up for demand generation success.

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00:00 Introduction: Should You Outsource Demand Generation?

01:20 The 5 BEs Framework Explained

03:00 When Companies Typically Turn to Agencies

05:00 Early Mistakes: Why Agencies Often Fail

07:00 Why Demand Generation Should Start In-House

09:10 Key Insights Needed for Effective Demand Generation

11:10 The Importance of Customer Interviews

13:30 The Role of Qualitative Insights in Demand Generation

15:00 Aligning Sales and Marketing for Success

17:30 Common Pitfalls When Scaling Too Quickly

19:20 How to Achieve Message-Market Fit Internally

22:00 Building the 80/20 Analysis of Your Best Customers

24:30 When Is an Agency the Right Fit?

27:00 Using Agencies to Amplify Your Message

29:50 Key Takeaways: When and How to Use Agencies

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E156 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing #attribution #b2battribution

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qP

In this episode, we’re going deep into the mindset that will set you up for success in demand generation. Too many marketers think there's a hidden secret to generating demand, but we’re here to debunk that myth.

We walk through our 5 Bs Framework to show you how to build a sustainable demand generation engine for your business. From understanding your target audience to creating a consistent message that resonates, we cover the steps you need to drive revenue for your B2B company.

Tune in and learn:

+ How to effectively target your ideal customers

+ The importance of consistency in your messaging

+ Why feedback loops are critical for ongoing success

This episode is a must-watch for any B2B marketer looking to master demand generation and build a powerful, sustainable growth engine.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00:00 Introduction: Demand Generation Demystified

00:01:00 Overview of the 5 Bs Framework

00:03:13 The Demand Generation Mindset: Key Principles

00:04:10 Importance of Target Audience Focus

00:06:00 Niching Down: Why Less is More

00:08:01 Building Trust and Relationships in B2B Marketing

00:10:30 Consistency in Messaging: Awareness vs. Affinity

00:12:59 Effective Content Strategy for Demand Generation

00:14:59 The 3-5% Market Rule: Engaging the Right Audience

00:17:20 Implementing a Consistent Delivery System

00:19:45 The Importance of Systems and Frameworks

00:21:50 Feedback Loops for Ongoing Improvement

00:24:00 The Crawl, Walk, Run Approach Explained

00:26:50 The Power of Content Repurposing

00:29:00 Key Takeaways and Next Steps

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E155 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing #attribution #b2battribution

Triggers and signals are all the rage in B2B marketing at the moment. We have website visitor identification companies like RB2B!, Clearbit, and Dealfront making plenty of noise. We have intent data vendors trying to sell you lists of people more likely to be ‘in-market’.

In this eye-opening episode of The B2B Playbook, we dive deep into the world of B2B signals and triggers. We explore what they mean for marketers, sales teams, and leaders, and how to use them effectively in your strategy.

Tune in and learn:

+ How to identify quality signals that actually indicate buying intent

+ The power of customer interviews in uncovering true buying triggers

+ Why tech platforms aren't the silver bullet for B2B signal success

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 Unveiling the Power of B2B Signals and Triggers

01:24 The 5 B's Framework: Your Roadmap to B2B Success

02:34 Decoding Modern B2B Triggers: From Job Changes to Website Visits

03:44 Old School vs. New School: The Evolution of B2B Signals

05:20 Common Pitfalls: Where Marketers Go Wrong with Signals

06:51 The Art of Signal Interpretation: Quality Over Quantity

08:33 Lessons from the Past: Traditional B2B Signal Gathering

09:50 The Tech Trap: Why Platforms Aren't the Silver Bullet

11:05 Case Study: When Signal Tracking Goes Overboard

12:50 Nurture vs. Hard Sell: Striking the Right Balance

14:30 The Customer Interview: Your Secret Weapon for Signal Discovery

16:30 Uncovering Buying Triggers: Key Questions to Ask Your Customers

18:18 Cataloging Your Market: A Step-by-Step Approach

19:50 Putting It All Together: ICP, Triggers, and Cataloging

21:30 Key Takeaways: Mastering B2B Signals and Triggers

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S06 E154 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing