The Bark Side

By: Dr. Ivan Zak and Dr. Gerardo Poli
  • Summary

  • The podcast empowers veterinary practice owners and professionals by providing insights and strategies for accelerating their practices. Drawing on the tools and expertise of big companies, the show aims to cultivate efficient, high-performing veterinary businesses and teams.
    © 2024 Dr. Ivan Zak and Dr. Gerardo Poli
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Episodes
  • Season 2 Review and Looking Ahead: From Clinic Planning to Operational Sustainability
    Sep 3 2024

    What's on the Bark Side this week?

    In this episode, Dr. Ivan Zak and Gerardo Poli wrap up Season 2 by reflecting on the challenges of building and managing a veterinary clinic, emphasizing the importance of solid business planning and the advantages of nurturing an entrepreneurial mindset among employees.

    They also discuss Season 3, where they plan to cover the difficulties of managing a practice post-launch, including making tough decisions regarding staffing and operations. They will explore topics such as operational efficiency, inventory management, labor costs, and more.

    Helpful links:

    • Our LinkedIn Page

    • Dr. Gerardo Poli on LinkedIn

    • Dr. Ivan Zak on LinkedIn

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    15 mins
  • Strategic Marketing for New Veterinary Clinics
    Aug 20 2024

    What's on the Bark Side this week?

    In this episode, Dr. Ivan Zak and Dr. Gerardo Poli explore effective marketing strategies for launching a veterinary clinic. They highlight the importance of early marketing efforts, including building relationships with referring veterinarians, utilizing signage and banners, and creating awareness through social media.

    Additionally, the hosts share their experiences in organizing an Open House event at the clinic, emphasizing the importance of educating potential clients about the clinic's workflow while strengthening community connections.

    Helpful links:

    • Our LinkedIn Page

    • Dr. Gerardo Poli on LinkedIn

    • Dr. Ivan Zak on LinkedIn

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    28 mins
  • Managing Expectations When Launching a Vet Hospital
    Aug 6 2024

    What's on the Bark Side this week?

    In this episode, Dr. Ivan Zak and Dr. Gerardo Poli discuss the challenges of launching a new veterinary hospital, focusing on the financial and operational difficulties faced during the initial months. They highlight the common struggles such as initial slow client traffic, unexpected costs like delays in construction affecting staffing expenses, and the psychological toll on owners questioning their decisions.
    Dr. Zak and Dr. Poli emphasize the importance of planning, including financial transparency with staff, and the value of fostering employee ownership to align the team's efforts with the business's success.


    Helpful links:

    • Our LinkedIn Page

    • Dr. Gerardo Poli on LinkedIn

    • Dr. Ivan Zak on LinkedIn

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    23 mins

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