In this next episode in The Bioactive Breakdown series on The Bioactive Nexus podcast, Dr. Bill and Prof. Gene explore the evolving dietary supplement industry, highlighting the importance of scientific research and consumer trust. They are joined by expert guests who discuss innovations in clinical research, the challenges of bad actors, and the role of technology in enhancing methodologies. The conversation emphasizes the industry's shift toward evidence-based practices, the critical need for consumer education, and the impact of misinformation. Future trends, such as AI-driven personalized nutrition, are also explored as key drivers of a more sophisticated and science-backed market.

In this episode, hosts Prof. Gene and Dr. Bill recap their experiences at Supply Side West, discussing the diverse range of guests and insights gained from the event. They delve into the importance of relationships in the industry, the rising interest in peptides and GLP-1, and the need for regulatory frameworks. The conversation also covers trends in postbiotics, functional foods, and the shift towards data-driven decision making. They highlight innovations in delivery technologies and share personal highlights, including upcoming projects and a new book.

In this engaging conversation, industry leaders David Brown, Dr. Jacqueline Jacques, Dr. Jeff Chen, Thomas Aarts, Michael Anthonavage, Pelin Thorogood, and Danielle Lin, share their insights from SupplySide West 2024 in Las Vegas with Dr. Bill and Prof. Gene on the evolving landscape of health products, innovations in functional foods, and the importance of relationships within the industry. They discuss trends such as the rise of therapeutic peptides, the significance of clinical trials, and the future of dietary supplements, emphasizing the need for a proactive approach to regulations and consumer education.