• Skyrocket New Customers, Sales, Revenue and Referrals by Mastering the Difference between PreSuasion and PerSuasion
    Jun 26 2024

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    "Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Stacy Frankowitz

    Transform your life, career and/or business with global speaker and business consultant for Invisalign, Brian Wright. Brian specializes in helping businesses install employee and customer experiences that lead to an improved culture and an increase in sales, customers, revenue and referrals. This podcast is dedicated to entrepreneurs, their employees and their family members. Take the journey to self-improvement and find ways to dominate every aspect of your life, your career and/or your business.

    Boost your business by mastering the transformative power of persuasion and pre-suasion! In this episode, we draw inspiration from Robert Cialdini's ground-breaking books, "The Power of Persuasion" and "The Power of Pre-Suasion," to explore how these psychological principles can revolutionize your customer interactions and significantly increase your sales conversion rates. Learn how to make an unforgettable first impression and turn your customers into superfans who will advocate for your brand, effectively lowering your advertising expenses.

    Discover the often-overlooked importance of building brand loyalty through exceptional internal interactions before customers even step foot in your business. We'll discuss how simple yet impactful actions like prompt phone responses, professional greetings, and an engaging digital presence can set your brand apart in a crowded market. By treating these efforts as strategic investments, you'll understand the long-term value of consistently delivering superior customer experiences, ultimately fostering a deeper connection with your audience.

    The concept of creating immersive customer journeys takes center stage as we unravel strategies to stand out in a commoditized market. From showcasing cutting-edge technology to training your receptionists to be proficient sales representatives, we cover it all. Effective communication and psychological tactics are key to reducing no-shows and ensuring a memorable experience from the initial contact through post-purchase interactions. This episode provides actionable insights into transforming your business practices and personal growth by focusing on unique, unforgettable customer experiences. Tune in and elevate your entrepreneurial journey with the power of pre-suasion and persuasion!

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    34 mins
  • Increase New Customers, Sales and Revenue by Mastering the Psychology of the Halo Effect
    Jun 23 2024

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    "Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Stacy Frankowitz

    On-Demand Phone Training Course: https://newpatientgroup.com/receptionist-phone-training/

    Transform your life, career and/or business with global speaker and business consultant for Invisalign, Brian Wright. Brian specializes in helping businesses install employee and customer experiences that lead to an improved culture and an increase in sales, customers, revenue and referrals. This podcast is dedicated to entrepreneurs, their employees and their family members. Take the journey to self-improvement and find ways to dominate every aspect of your life, your career and/or your business.

    Today's episode showcases another way to grow your business through unique customer experiences. Today, we focus on answering your phones with proper sales, hospitality, verbiage, presentation and psychology skillsets using the power of the Halo Effect. This transformation in how your receptionist speaks is a game changer to reduce advertising costs and no shows, while skyrocketing new customers, sales and revenue.




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    22 mins
  • Increase New Customers 30% or More by Overcoming this One Hidden Lost Opportunity
    Jun 20 2024

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    "Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Stacy Frankowitz

    Transform your life, career and/or business with global speaker and business consultant for Invisalign, Brian Wright. Take the journey to self-improvement and find ways to dominate every aspect of your life, your career and/or your business.

    Ever wonder how many opportunities slip through your fingers every time your business phone goes unanswered? In this episode of the Brian Wright Audio Experience, we unpack the hidden costs of neglecting customer calls during regular business hours. Discover why every missed call isn't just a lost sale—it can snowball into missed referrals and repeat business, costing you significantly over time. We emphasize the critical need to view hiring and training a receptionist as an essential investment in your business infrastructure, boosting both efficiency and revenue.

    We'll also touch on the fascinating concept of the halo effect and its psychological impact on customer decisions, laying the groundwork for our next episode where we'll dive deeper into effective receptionist training. Tune in to gain valuable insights on leadership, mindset, and strategies that will help you not only answer your phones but also enhance customer satisfaction and business growth. This episode promises to change how you think about every ring of your business phone. Don't miss it!

    Brian Wright specializes in helping businesses install employee and customer experiences that lead to an improved culture and an increase in sales, customers, and revenue.

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    12 mins
  • Signs you Struggle with Self-Discipline (Part 3) - Cultivate a Winning Mindset by Embracing Self Improvement
    May 25 2024

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    "Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Stacy Frankowitz

    Transform your life, career and/or business with global speaker and lead business consultant for Invisalign, Brian Wright. Take the journey to self-improvement and find ways to dominate every aspect of your life.

    Apologies are in order – your wait is finally over, and trust me, the latest insights we're unpacking are worth the delay! I, Brian Wright, am back at the mic to share the bustling life of an entrepreneur and how focusing on what's within your reach, rather than the distractions around you, can elevate your game. We're rounding off our self-discipline series by examining the psychological progression of focus – an asset that's far too valuable to squander. Whether it's the tenacity needed for weight loss or the endurance required to run a business, this episode is your roadmap to mastering focus and driving success.

    It's time to toss aside the outdated belief that formal education is the only path to prosperity. This conversation is a treasure chest of self-education gems, revealing how books and introspection could be your golden tickets. Hear me out on how your environment and your tribe can significantly shape your wealth trajectory. Plus, for the business owners tuning in, discover why nurturing your team and enhancing customer experiences isn't just sound advice – it's the cornerstone of smart marketing. Embark on this journey with me to eliminate excuses, take ownership of growth, and cultivate a culture of perpetual betterment for magnified achievements.

    Wrapping things up, our call to action extends to the entrepreneurial minds managing their practices, from orthodontists to doctors, to dissect sales, marketing, and customer service gems that can be applied to any sector. As we venture deeper into season seven, your engagement is the fuel that propels this show forward. I urge you to connect with us on YouTube, share your thoughts, and sprinkle some five-star love our way on iTunes. Your support and patience have been our backbone, and for that, a heartfelt thank you. Until next time, keep thriving and keep tuning in!

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    23 mins
  • Signs you Struggle with Self-Discipline (Part 2) - Overcoming Lack of Vision to Turn Aspirations into Action
    Feb 14 2024

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    Wanting to get more out of your life, career and/or business? Wanting to improve your business culture through better leadership? Want to increase new customers, referrals and revenue? Want to decrease stress, chaos and advertising expenses? If you answered yes to any of the above, you have come to the right place.

    Welcome to The Brian Wright Show, a podcast dedicated to entrepreneurs, business owners, their team members and all their families. Brian Wright is the lead business consultant and global speaker for AlignTechnology, the Makers of Invisalign and many others across the globe. He specializes in growing businesses by improving leadership, culture,

    This episode will dive into all of the following: Culture, leadership, sales, new customers, customer experience, entrepreneur mindset, business owner success, marketing, increasing revenue, motivation, online marketing.

    Today's episode:

    Unlock the secret to unwavering self-discipline and harness the power of a clear vision with me, Brian Wright, in an episode that promises to transform the way you tackle your goals. We're not just chatting about the struggle against procrastination; we're celebrating your victories, big and small, following our previous discussions. Hear how listeners like you have taken bold steps to address challenges in their lives and careers, and let their stories ignite the same fire in you.

    Embark on a journey to craft your personal vision statement, an indispensable compass that guides you through the tumult of life's decisions. As you learn to articulate your deepest values and aspirations, you'll find clarity in chaos and strength to overcome fears and weaknesses. Whether you're a seasoned business owner or someone yearning for personal growth, discover the tools to build a foundation for sustainable success and the courage to align your actions with your true purpose.

    Before we part ways, remember that your vision is not merely a dream, but a tactical map for everyday choices. As we explore strategies to achieve peak mental and physical states, consider how reframing competition as a personal benchmark can drive your continual improvement. Share this episode with the visionaries in your life, and together, let's forge pathways to our most fulfilling lives and careers. Keep tuning in, keep evolving, and let's make our visions reality.

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    30 mins
  • Signs you Struggle with Self-Discipline (Part 1) - Learning to Conquer Procrastination
    Feb 7 2024

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    Wanting to improve your business culture through better leadership? Want to increase new customers, referrals and revenue? Want to decrease stress, chaos and advertising expenses? Looking to get more out of life and/or your career? If you answered yes to any of the above, you have come to the right place.

    Welcome to The Brian Wright Show, a podcast dedicated to entrepreneurs, business owners, their team members and all their families. Brian Wright is the lead business consultant and global speaker for AlignTechnology, the Makers of Invisalign and many others across the globe. He specializes in growing businesses by improving leadership, culture,

    This episode will dive into all of the following: Culture, leadership, sales, new customers, customer experience, entrepreneur mindset, business owner success, marketing, increasing revenue, motivation, online marketing.

    Today's Podcast Episode:

    Are you ready to conquer the beast of procrastination and cultivate the steel of discipline within? Prepare for a transformative journey on the Brian Wright Show, where we're launching a ten-part series to arm you with the tools to make quick, decisive moves that sculpt your personal and entrepreneurial success. This is where the rubber meets the road—from tackling the hesitation that sabotages your financial vigilance to addressing relationship rifts that echo into your business. I'm pulling back the curtain on the psychological showdown between action and avoidance, laying out the strategies that can pivot anxiety into achievement.

    Join me as we stare down the destructive effects of procrastination and chart a course towards unstoppable discipline. You'll hear about the times I've grappled with the reluctance to check my own bank balance and how that fear can be unfounded—a parallel that anyone with a pulse and a plan can relate to. But it's not just about the anecdotes; it's a deep dive into the four stages of psychological focus that are the bedrock of progress. Together, we'll face the tasks we've put on the back burner and ignite a clarity of focus that transforms our health, relationships, and careers. Let's break the chains of delay and step into a future punctuated by the power of decisive action.

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    16 mins
  • Discipline vs. Motivation - The Four Stages of Psychological Focus
    Feb 6 2024

    Send us a text

    Wanting to improve your business culture through better leadership? Want to increase new customers, referrals and revenue? Want to decrease stress, chaos and advertising expenses? If you answered yes, you have come to the right place.

    Welcome to The Brian Wright Show, a podcast dedicated to entrepreneurs, business owners, their team members and all their families. Brian Wright is the lead business consultant and global speaker for AlignTechnology, the Makers of Invisalign and many others across the globe. He specializes in growing businesses by improving leadership, culture,

    This episode will dive into all of the following: Culture, leadership, sales, new customers, customer experience, entrepreneur mindset, business owner success, marketing, increasing revenue, motivation, online marketing.

    Are fleeting bursts of inspiration truly the pillars of success? Prepare to be enlightened as we dissect the essence of true achievement—unwavering discipline over unpredictable motivation. Today's episode peels back the layers of psychological focus, revealing four critical stages that can transform the driven entrepreneur or anyone poised for personal growth into a paragon of success amidst life's tumult. Role-playing isn't just for actors; it's a strategy we unveil for mastering the art of disciplined focus, ensuring the insights shared here are not only absorbed but activated in your daily pursuit of greatness.

    As distractions multiply like digital rabbits, we arm you with the tools to maintain a laser-like focus on your long-term aspirations. We dissect common excuses that often camouflage our fears—revealing them as mere shadows that dissipate under the bright light of disciplined action. From the agility of decisive entrepreneurs to the power of reinvested customer relations, this episode is a treasure trove of strategies for those ready to cast aside hesitation and weave the fabric of their own destiny. Learn how to dismantle psychological barriers and sculpt a life of purposeful decisions with us, as success is not a privilege of circumstance but a conquest of disciplined focus.

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    32 mins
  • The Worst Complaint your Business Can Receive and How to Use it to Improve Sales, Revenue and Customer Experiences
    Feb 6 2024

    Send us a text

    Wanting to improve your business culture through better leadership? Want to increase new customers, referrals and revenue? Want to decrease stress, chaos and advertising expenses? If you answered yes, you have come to the right place.

    Welcome to The Brian Wright Show, a podcast dedicated to entrepreneurs, business owners, their team members and all their families. Brian Wright is the lead business consultant and global speaker for AlignTechnology, the Makers of Invisalign and many others across the globe. He specializes in growing businesses by improving leadership, culture,

    This episode will dive into all of the following: Culture, leadership, sales, new customers, customer experience, entrepreneur mindset, business owner success, marketing, increasing revenue, motivation, online marketing.

    Today's description:

    Imagine unlocking the secret to not only dodging the worst complaints your business could face but turning them into five-star reviews and glowing video testimonials. That's the goldmine we're exploring today, with insights into how such a proactive stance not only shields your reputation but also turbocharges your digital marketing across platforms like YouTube, TikTok, Instagram, and Facebook. Our candid discussion pulls back the curtain on creating a company culture that breathes customer satisfaction, and we dive into the art of transforming potential negatives into brand-building positives. With the help of an inspiring talk at the recent OrthoFi event in Denver, we bring personal experiences and audience connections to the fore, giving you an inside look at the powerful impact of engaging directly with your community.

    This episode is a masterclass in amplifying your business's success by leveraging the unsung power of unspoken customer complaints. We share the infinite mindset required by CEOs and business owners to pre-empt issues and foster a loyal fan base that does more than buy—they promote. From the nuanced dance of in-person customer interactions to the digital waltz of website user experience, we cover it all, ensuring you're equipped to craft a journey for your customers that's seamless, satisfying, and share-worthy. Tune in as we dissect the strategies that can lead to a thriving community of supporters who’ll champion your brand at every turn, providing an authentic sales force that money can't buy.

    This episode will dive into all of the following: sales, increasing new customers, customer experience, entrepreneur mindset, business owner success, marketing, increasing revenue, motivation, online marketing.

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    29 mins