The question on every B2B marketer’s mind: how do you compete with AI-generated content? And should you even try? We say no – rise above it.

Social feeds and Google search results are filling up with AI-generated content that is repetitive, uninspired, and simply low-quality. With the rise of commoditized content, it’s our job to create differentiated content and stand-out. In this episode of The Content 10x Podcast, Host Amy Woods explores the types of content that only humans can create – content that’s authentic, nuanced, and impossible for AI to replicate. Plus, she shares how to repurpose your content for maximum impact.

Find out:

• Why it’s important to create content that AI can’t create
• The types of content B2B marketers should focus on
• How to repurpose content and make it go further

Important links & mentions:

• How to Build a Winning Blog Content Strategy with Andy Crestodina www.content10x.com/322
• B2B Content Marketing Trends & Predictions for 2025 www.content10x.com/321
• 7 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297
• The 4 Rs of Repurposing Research with Michele Linn www.content10x.com/237
• Livestream Repurposing: The Good, The Bad, The Ugly www.content10x.com/186
• Why You Should Repurpose Your Livestream Videos with Matt Pierce www.content10x.com/176
• How to Repurpose a Virtual Event with Mark Huber www.content10x.com/225
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What can 11 years of blogging data teach us about building a successful B2B blog content strategy? Amy Woods is joined by Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, and the mastermind behind a highly regarded annual blogging survey that’s been running for over a decade. Andy shares some fascinating insights from the latest survey, exploring how blogging has changed, what successful content looks like today, and the steps bloggers (with a focus on B2B marketers) can take to overcome common challenges.

Find out:

• The surprising trends from 11 years of blogging data
• Why the most successful content mirrors the social media experience
• Some of the biggest challenges bloggers face (like driving traffic)
• How to adapt your content strategy for the rise of AI and generative search
• Tips on how to optimize blog posts to attract and retain readers

Important links & mentions:

• 2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggers https://www.orbitmedia.com/blog/blogging-statistics
• Andy on LinkedIn https://www.linkedin.com/in/andycrestodina
• Andy’s book: https://www.orbitmedia.com/about/content-chemistry (Content Chemistry: The Illustrated Handbook for Content Marketing)
• How to Win at Gen AI Search with Christopher Penn https://www.content10x.com/310
• Optimizing Content for AI: Effective Repurposing Tactics https://www.content10x.com/311
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Content marketing never stands still. New ideas, tools, and techniques appear weekly, which is why anticipating then taking advantage of developments is so important for marketers.

As we head into 2025, several developments look set to define the year, the most notable of which is AI. More and more content we read online is generated with the click of a button on a free generative AI tool, which is why originality and thought leadership have never been more valuable.

So what can we expect from the coming months, not just from AI but also in areas such as search, communities, platforms, and more?

In this episode of The Content 10x Podcast, host Amy Woods looks into her crystal ball and shares her thoughts, ideas, and predictions for the year ahead.

Find out:

• How marketers can benefit from the increased proliferation of AI-generated content
• Why webinars and events may make a comeback in 2025
• What the likely developments in LinkedIn, Slack, Discord, and ABM mean for marketers

Important links & mentions:

• B2B Marketing Insights: What 2024 Taught Us About Content Marketing www.content10x.com/320
• When Should You Use AI in Content Marketing (And When Should You Avoid It)? www.content10x.com/when-to-use-ai-in-content-marketing
• 10 Ways to Use AI to Create Authentic Content www.content10x.com/315
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter