In this episode, we sit down with Kevin from Hurley Fitness, a gym based in Ely, Cambridgeshire, that’s experienced incredible growth by focusing on two crucial pillars: mindset and systems. Kevin talks about the transformation from burnout to building a thriving fitness business, emphasising the importance of personal development, community, and serving the right demographic. Discover how Hurley Fitness stands out from the competition with a unique approach to strength training, customer relationships, and mindset, and learn how focusing on both business systems and personal growth led to incredible results.

• The mindset transformation that helped grow SGPT gym to 110 members.

• How to tap into the 50+ demographic to build lasting success.

• The power of a clear, consistent membership offer.

• Why focusing on strength training, not weight loss, is a game-changer.

• How community-driven marketing strategy fuels growth.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?sl=kevpoddescription

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

Connect with Kevin on Instagram:
https://www.instagram.com/hurley_fitness_ely/?hl=en-gb

This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC

FBDA helps fitness businesses that are in despair & help take them to full repair, transform your gym into a thriving profitable business that works for you: https://www.thefbda.com/

In our latest podcast episode, Richard Roach, owner of Fortified in Buckingham—a highly successful, independent high-street gym that flourished after a significant rebrand—shares invaluable insights on the importance of self-accountability and clarity in your vision. In the competitive world of fitness, taking ownership of your gym business is essential for growth and success. With his personal experiences as a backdrop, Richard encourages gym owners to move away from blame and towards proactive solutions.

Key Highlights

• From struggling to thriving: Richard’s rebrand success with Fortified Gym.

• Why letting go of “business baggage” fuels growth and stability.

• How fear of judgment can prevent you from achieving your goals.

• Taking control of your finances: the power of disciplined business choices.

• Building a lifestyle that supports your gym’s vision—not the other way around.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?sl=richardpod

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

Connect with Richard on Instagram:

https://www.instagram.com/rich_roach/?hl=en-gb

Connect with Fortified on Instagram:

https://www.instagram.com/fortifiedgym/?hl=en-gb

If you want to find out more information about our partner Gym Owner Network, Click the link below:

https://www.gymownernetwork.com/

This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC

• How HYROX is revolutionising gyms by offering members a clear, competitive fitness challenge.
• HYROX’s rapid growth from 700 to 16,000 athletes, driven by smart marketing and strategy.
• What exclusive perks and new revenue streams gyms gain by affiliating with HYROX.
• How HYROX Academy helps coaches improve client performance with tailored training.
• The scarcity strategy of HYROX events creates higher demand for affiliated gyms.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth?sl=hyroxpodyt

Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

Connect with HYROX on Instagram:
https://www.instagram.com/hyroxuk/?hl=en-gb

This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below:

https://ptqualification.com/pt-certification

In this episode, we sit down with John Lark, a pioneering force in the fitness industry, who has been transforming clients' lives in Ireland since 2001. John shares his incredible journey from freelance personal trainer to running a successful SGPT gym. He dives into the philosophies that have shaped his approach, the importance of continuous learning, and the value of focusing on one location before expanding. With insights into client relationships, staff development, and innovative marketing strategies, John provides valuable lessons for gym owners and fitness enthusiasts alike. Join us to discover how a commitment to results and community can redefine success in the fitness industry.

• Insights from a successful gym owner with 20 years of experience in the industry.

• The power of patience and obsession in achieving long-term success.

• How John merged rehabilitation with SGPT to enhance client results.

• Strategies for maintaining high retention rates with an 80% conversion.

• Developing a supportive and accountable team culture in the gym.

• How to understand and meet clients where they are in their fitness journey.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?sl=johnlarkyt

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

Connect with John and his gym Sphere Fitness on their Website:

https://spherefitnessstudio.com/

This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below:

https://ptqualification.com/pt-certification

This episode is also sponsored by Fitness Business Development Academy, to find out more, you can find them using the link below:

https://www.thefbda.com/

In this episode, 24-year-old Dean McMahon shares how he transformed Embassy Gym from an open gym model into a hybrid success. Dean talks about his shift from offering open gym services to building a strong coaching program with SGPT, managing 300 open gym members and 105 PT clients. He also delves into the challenges and triumphs of running a high-quality facility and how having a dedicated sales staff member has allowed him to scale and fine-tune his business. Dean also shares his roadmap to success, utilising skilled mentorship and immense self-discipline to drive Embassy to new heights. If you're a gym owner looking to increase revenue and improve your service offerings, this episode is packed with actionable insights.

Key Highlights:

• The habits of a young gym owner who skyrocketed to success in 9 months.

• How to look after and care for 300 open gym and 105 Personal Training clients.

• Transitioning to SGPT to offer a more scalable and profitable coaching model.

• Finding, hiring, and training a full-time sales member to drive growth.

• The layout needed for a high-quality open gym with personalised coaching.

• Improved sales strategies with help from FMA, driving significant revenue.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?sl=deanpodcast.

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/?hl=en-gb.

Connect with Dean on Instagram:

https://www.instagram.com/coach_dmc_/?hl=en-gb.

This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below:

https://ptqualification.com/pt-certification.

In this episode, we are joined by industry expert and ‘Retention Guru’ Dr. Paul Bedford. This is a must-watch episode for gym owners wanting to scale and improve their businesses. As a seasoned expert in client retention in the fitness industry, Paul breaks down actionable strategies for increasing client lifetime value, using data analysis to inform decisions, and easy-to-implement tactics that will enhance your gym's overall operations. Learn from his vast experience working with million dollar gyms worldwide and discover the secrets to transform your business and boost your bottom line!

Key Highlights:

• The 3 secrets to client retention that you can implement today without costing you anything!

• Find out what hundreds of successful gyms across the world are doing that you aren’t.

• How to implement secondary income and joining fees to improve both profits and retention.

• The hidden details in the customer journey that can have big retention impacts.

• The impact of low-cost gym chains on the independent sector, and how to bounce back.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?sl=paulbedfordpodcast.

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/?hl=en-gb#

To find out more about how The Retention Guru Dr. Paul Bedford can help you and your business, visit his website using the link below:

https://www.retentionguru.com/.

Connect with Dr. Paul Bedford on Linkedin

https://www.linkedin.com/in/drpaulbedford/.

This episode is sponsored by Wellbeing Fitness Education Centre, to find out more, you can find them using the link below:

https://ptqualification.com/pt-certification.

In this episode, we are joined by Dave Hoyland, owner of ‘The Fitness Formula’ in Poole. With 16 years in the industry and being the first PT studio in his area, Dave shares his journey of building his gym and community. After falling on hard times, Dave found that a bold rebranding decision, expert mentorship and a growing workforce could enable him to scale and support his family financially. He discusses the importance of internal marketing on customer retention, alongside the support of Fitness Marketing Agency and Fitness Business Profits in optimising operations and marketing. Dave teaches invaluable lessons and actionable insights for fellow gym owners striving to scale their businesses effectively.

• How smart rebranding can increase lead generation and client interest.

• How Dave has fine tuned his team of five, including a dedicated sales specialist, to keep his business growing.

• How to achieve 97% client retention rates.

• How to build local partnerships with other companies to grow your membership base.

• Find out how Dave made 3k in his business whilst on holiday.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?comet_source=davehoypodcast

Connect with Fitness Marketing Agency on Instagram

Connect with The Fitness Formula on Instagram

This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists.

Click the link to find out more.

https://www.harbiz.io/en?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST.

This episode is also sponsored by Fitness Business Profits, learn to stabilise, systemise and scale your fitness business in 90 days or less! Maximise profits, impact more lives and unlock true freedom.

Click the link to find out more.

https://myfitnessbusinessprofits.com/.

In this episode, we dive deep into the art of building a successful gym business through effective leadership, staffing, and community-building with Jake (Head of Sales and Community) and Tyler (General Manager) from Madisons in Sussex. With over a decade of combined experience in the fitness industry, they share how Madisons has grown from 150 to 400 members by nurturing their team, providing top-notch service, and creating a strong community. Learn how to empower your coaches, streamline operations, and provide an A-star service that keeps clients coming back. Whether you're a gym owner or PT, this episode is packed with actionable insights to take your fitness business to the next level.

-The Madisons Method: How they hire, onboard, and retain A-star staff.
-How Madisons scaled from 150 members to 400 members by empowering their team and streamlining operations.
-Sales strategies that help gym owners and coaches overcome common objections.
-The biggest red flags you need to look for when hiring new staff.

00:00:00 - Introduction
00:00:05 - The Journey of a Gym Manager
00:00:07 - Roles and Responsibilities
00:00:11 - The Role of Sales and Community
00:00:17 - Importance of A-star Product and People
00:00:27 - Challenges of Sales and Marketing
00:00:40 - The Drive for Self-Improvement
00:02:40 - The Importance of Personal Development
00:05:57 - The Role of a General Manager
00:06:26 - The Transition from Senior Coach to Head of Sales
00:08:13 - The Importance of the Right Fit in Sales
00:11:08 - The Importance of Transparency in Business
00:12:39 - The Role of a Mentor in Career Development
00:18:50 - Sales in the Fitness Industryi
00:19:04 - Sales Targets and Conversion Rates
00:19:52 - Sales Process and Follow-ups
00:21:22 - Onboarding Process
00:21:43 - Overcoming Objections and Persistence
00:22:34 - The Importance of Sales in Business
00:23:50 - Sales Time Management
00:30:52 - Sales and Coaching Mindset
00:31:40 - Onboarding Process After Sales
00:35:27 - Touch Points During Onboarding
00:38:27 - Sales Process
00:42:22 - Retention Strategy
00:43:34 - Client Retention Rate
00:44:21 - Identifying Client Attendance Issues
00:45:36 - Team Meetings
00:46:26 - Training Session Setup
00:47:16 - Training Session Personalization
00:52:02 - Continuing Professional Development (CPD)
00:54:44 - Hiring Process
00:56:58 - Staffing for Gym Owners
00:57:33 - Onboarding Process for New Coaches
00:58:32 - Developing the Madison's Method
00:58:56 - Shadowing and Coaching Principles
01:00:39 - Staff Development and Role Progression
01:01:41 - Probation Period and Red Flags
01:03:59 - Delivery of Programming and Sessions
01:05:58 - Programming Responsibilities
01:06:07 - Programming for Different Class Concepts
01:06:40 - Programming for Safety and Flow
01:07:27 - Challenges in Programming
01:08:31 - Structure of Sessions
01:08:53 - Community Responsibilities
01:10:41 - Community Engagement and Events
01:11:48 - Leadership Lessons
01:13:18 - Dealing with Conflicts and Performance Issues
01:14:54 - Feedback and Performance Monitoring
01:16:16 - Advice for Gym Owners

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?comet_source=jaketylerpodcast

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/.

Connect with Jake on Instagram https://www.instagram.com/jakeberney_/.

Connect with Tyler on Instagram https://www.instagram.com/tylerryanwilde/.

Connect with Madisons on Instagram https://www.instagram.com/madisonsofficial/.

This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists.

Click the link to find out more. ⁠⁠https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST