Success as a Fractional CMO is rooted in having a healthy and balanced mindset throughout the ups and downs of life and business. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey discusses how to cultivate a balanced and mindful approach in your Fractional CMO practice, why you celebrate your success in moderation, and the importance of practicing empathetic joy.

Takeaways:

• Embrace the Buddhist concept of equanimity – maintaining emotional balance in the face of highs and lows. This mindset can help you navigate the uncertainties of the marketing world.

• Cultivate a sense of calm and levelheadedness during both successful and challenging times. This will enable you to make more rational decisions and manage stress effectively.

• Prepare for the highs and lows inherent in business. Recognize that being a Fractional CMO for multiple clients comes with highs and lows. Prepare yourself mentally and emotionally to handle both success and setbacks.

• Shift your focus from outcome-based success to the intention and effort you put into your work. This can help you stay motivated and resilient regardless of the immediate results.

• Celebrate your wins, both small and large, but don’t rest on your laurels. Celebrating your efforts will boost your confidence and motivation to continue pushing forward.

• Embrace the learning process by remaining open to feedback and refining your strategies. This willingness to adapt and learn will set you apart as a dynamic marketing leader.

• Practice empathetic joy by genuinely celebrating the successes of your team members and colleagues. This fosters a positive environment and strengthens team relationships.

• Aim to find a balance between your professional and personal life. Prioritize self-care, family time, and hobbies, which will enhance your overall well-being and effectiveness as a leader.

Quote of the Show:

• “Keep going and don't think that you will arrive. You're never going to be there. The moment doesn't last for long.” - Casey Stanton

Links:

• Twitter: https://twitter.com/CaseyStanton

• LinkedIn: https://www.linkedin.com/in/caseystanton/

• CMOx Website: https://cmox.co/call 

• The Fractional CMO Method: https://cmox.co/book/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show

• Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671

• Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC

• YouTube: https://youtu.be/xPxMCFSCmA8