Matty Dalrymple talks with Marie Whittaker about GETTING THE WORD OUT: MEDIA CAMPAIGNS FOR AUTHORS, including why press releases remain a valuable promotional tool, the five milestones that deserve a press release, how press releases compare with social media posting, media campaigns for crowdfunding, tips for approaching bookstores and libraries, whether authors can apply these tips to their backlists, and how to maximize the value of your website real estate.

Interview video at https://bit.ly/TIAPYTPlaylist

Show notes at https://www.theindyauthor.com/podcast.html

If you find the information in this video useful, please consider supporting The Indy Author!

https://www.patreon.com/theindyauthor

https://www.buymeacoffee.com/mattydalrymple

Marie Whittaker enjoys teaching about publishing and project management for writers. She’s Associate Publisher at WordFire Press and Executive Director of Superstars Writing. She started her career writing horror. Marie created The Adventures of Lola Hopscotch, is published in Weird Tales, and habitually adopts rescue animals.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

Matty Dalrymple talks with Dale L. Roberts about BOOK SPONSORSHIPS, based on his experience soliciting sponsors for his series of non-fiction books. We discuss the importance of matching sponsorships with your theme and brand; of reading the fine print in the terms and conditions of the platforms you will use to distribute your book; how he made the decision about where to place the ads and what reader response has been; the information you’ll need to pitch a potential sponsor, and the importance of asking “why” if you get a no. We also discuss some ways that fiction authors might pursue sponsorships for their books and whether sponsorships and crowdfunding is an either/or or a both/and proposition.

Interview video at https://bit.ly/TIAPYTPlaylist

Show notes at https://www.theindyauthor.com/podcast.html

If you find the information in this video useful, please consider supporting The Indy Author!

https://www.patreon.com/theindyauthor

https://www.buymeacoffee.com/mattydalrymple

Dale L. Roberts is a self-publishing advocate, award-winning author, and renowned video creator. With over 50 publications, he has become an authority in self-publishing, leading him to create his own YouTube channel, Self-Publishing with Dale, regarded as one of the premier information resources in the indie publishing community. Dale lives in Columbus, Ohio, with his wife Kelli and two rescue cats, Auggie and Allie.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

Matty Dalrymple talks with Nicholas Harvey about LESSONS FROM THE NOMADIC AUTHOR, including how Nick became a nomadic author, and how his lifestyle has opened out-of-the-box marketing opportunities for him to connect with his fans (here’s a teaser: it’s not even on land!). We discuss which came first, the book or the location, how to create a writing-friendly environment, the importance and challenges of building routine, and the vital importance of stepping away from the keyboard.

Interview video at https://bit.ly/TIAPYTPlaylist

Show notes at https://www.theindyauthor.com/podcast.html

If you find the information in this video useful, please consider supporting The Indy Author!

https://www.patreon.com/theindyauthor

https://www.buymeacoffee.com/mattydalrymple

A USA Today Bestselling author, Nicholas Harvey's life has been anything but ordinary. Race car driver, adventurer, divemaster, and since 2020, a full-time novelist. Raised in England, Nick has dual US and British citizenship and now lives nomadically wherever he and his amazing wife, Cheryl, choose to land for a few months. He is the author of the AJ Bailey Adventure and Nora Sommer Caribbean Suspense series, as well as multiple collaborations.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.