Ready to skyrocket your car dealership's visibility and outshine big players like Cargurus and Autotrader? Tune in to the latest POMCAST episode featuring Mike Shaug and Andres Fernandez from Premier Online Marketing. We'll unravel the secrets behind an effective SEO playbook tailored specifically for dealerships. Learn why a powerful organic presence isn't just nice to have but a necessity in today's competitive market. We promise actionable insights and practical steps to elevate your rankings and digital marketing efforts.

Our conversation with Mike & Andres is packed with vital strategies to optimize your Google Business Profile and boost local search results. We discuss the importance of consistent citations, NAP (Name, Address, Phone number), and regular updates to stay ahead. We uncover common misconceptions about SEO services and share tips on how to avoid low-cost traps that could cost you more in the long run. Expect to gain clarity on local SEO and organic search, including the critical elements like click-through rates, reviews, and map pack visibility.

Dive deep into the practical side of SEO with essential on-page optimization tactics. We break down the strategic use of keywords, geographic terms, and proper use of headings to boost your search engine rankings. Whether you're a seasoned pro or just starting, this episode is your guide to mastering SEO and making your dealership a digital powerhouse. Don't miss it!

Ever wondered how the top multifamily properties keep their vacancy rates low and renewal rates high? Tune in to the latest episode of The POMCAST, as we unravel the secrets behind effective multifamily paid media lead generation. Discover the advantages and challenges of marketing individual properties directly versus leveraging Internet Listing Services (ILS) like apartments.com and Zillow. We’ll also reveal why controlling your traffic through platforms like Google and Microsoft ads can provide you with better-quality leads and how a hybrid approach combining direct marketing and ILS can supercharge your efforts.

Explore the most effective apartment lead generation channels with us, where we discuss the balance between SEO and paid media. Learn why Google search ads, especially call-only ads for mobile users, are game-changers in driving valuable traffic. We'll also share insights on why YouTube advertising with custom intent lists can be a cost-effective method to engage potential renters and how Bing could be your secret weapon for cost-efficient search marketing. We delve into the limitations of display advertising and the often overlooked potential of Bing as a complement to your Google strategies.

Lastly, we dive into the nuts and bolts of optimizing Google Ads for multifamily properties, from smart keyword strategies to effective remarketing campaigns. Hear about the best practices for managing campaigns for different apartment types and the crucial KPIs for optimizing your property marketing. With practical tips on video content creation and targeting, this episode is packed with actionable insights designed to elevate your apartment marketing game. Don't miss out on mastering the strategies that can help you maintain optimal occupancy while attracting high-quality leads!

Enhance your understanding of Search Engine Marketing (SEM) with the expert insights of Mike Shaug, Founder and CEO of Premier Online Marketing. This episode offers a thorough examination of PPC campaigns tailored to the automotive and power sports industries, beginning with an in-depth analysis of the buying funnel. Mike provides a detailed exploration of essential keyword categories, ranging from high-volume, low-intent keywords to highly targeted, high buyer-intent keywords. He covers industry terms, dealer-specific phrases, and finance-related keywords, emphasizing the importance of aligning your budget and goals for maximum effectiveness.

Discover how to optimize your new vehicle PPC campaigns to attract high-intent traffic. Mike shares his expertise on incorporating leasing terms, trim lines, and specific model years to engage car enthusiasts ready to make a purchase. Learn how promoting upcoming models, such as the 2025 Toyota 4Runner, can generate leads even before the vehicles are available. Mike also provides valuable advice on optimizing keywords for used car campaigns, stressing the importance of updating keyword lists based on current inventory and understanding the benefits and limitations of dynamic campaigns.

In our comprehensive discussion on budget allocation and finance strategies, you will learn how to manage your ad spend effectively by targeting geo-specific dealer terms and finance keywords that indicate purchase readiness. We also address the necessity of brand defense strategies to safeguard your traffic from competitors.

Lastly, we analyze inefficiencies in the automotive industry's advertising spend, highlighting common pitfalls in current digital marketing practices and frustrations with Google's platform. This episode is essential for anyone aiming to master their PPC strategy and enhance their digital marketing efforts in the automotive sector.