The Paper Fold

By: Evergreen Podcasts
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  • Summary

  • Get your design fix in the stationery community's only five-star paper salon, where Sarah hosts a charming mishmosh of intriguing personalities & players.
    Evergreen Podcasts 2023
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Art Economics Leadership
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Episodes
  • Tyler McCall of Paper & Pencil AND Chicago Stationery Fest

    Tyler McCall of Paper & Pencil AND Chicago Stationery Fest
    Oct 29 2024
    As the economy flounders and the election cycle drags on, many makers and retailers in the stationery space are simply navigating their way through the best they can so that their businesses survive the downturn. But stationery success stories still happen! Tyler McCall and his husband and business partner Eric Campbell have been on an upward trajectory since opening their 400-square-foot shop in the Andersonville neighborhood of Chicago, Paper & Pencil, in May 2023. The two built the highly curated Paper & Pencil on their own terms, and when attending the New York markets for the first time in Winter 2024, the first kernel of Chicago Stationery Fest was planted. Happening March 22 and 23, 2025, this consumer-facing event may just break down the "trade-only" wall to let paper nerds in the wild experience the magic that the stationery trade has privately enjoyed for decades. While Chicago Stationery Fest is just one of several similar events popping up around the country, its springtime dates also lend itself to wholesale buying that for this category has always occurred in that specific window. It all begs the question, are we are on the verge of a stationery renaissance? Learn more about your ad choices. Visit megaphone.fm/adchoices
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    51 mins
  • Leatrice Eisman of the Pantone Color Institute

    Leatrice Eisman of the Pantone Color Institute
    Sep 30 2024
    For the past quarter century, the Pantone Color Institute has grabbed headlines each December with its Color of the Year (COTY) announcement. Each selection is carefully formulated to reflect our global culture, expressing the zeitgeist through the dynamic language of color. Peek behind the curtain as I host the incredible Leatrice Eiseman, executive director of the Pantone Color Institute. Lee generates each COTY, and also teaches color forecasting to burgeoning gurus at The Eiseman Center for Color Information & Training in Tucson, Arizona. Recognized by Fortune Magazine and The Wall Street Journal as one of the most influential people in the world of color, Lee actually galvanized the entire COTY concept by first devising the Color of the Millennium back in 1999. Lee examines what goes into each last selection, perhaps providing a hint into the 2025 COTY. While the goal of the entire COTY program is to help better understand the power of color, our discussion will leave you reevaluating what you thought you understood about this most important communication tool, whose message has the potential to cross genders, generations, and geographies. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 mins
  • Amanda and Susan of Golden Gems

    Amanda and Susan of Golden Gems
    Aug 29 2024
    Golden Gems was brought to life in a St. Louis living room by sisters Susan Logsdon and Amanda Helman. Despite these humble beginnings, this brazen lifestyle brand distinguished itself right out of the wholesale gate, buoyed by its larger-than-life mission to inspire us all to live life unapologetically, on our own terms. Thus at trade shows, it was impossible to miss this colorful, pithy array of stationery and gifts emblazoned with empowering phrases like "Not Here For You" or "Take Up Space." Meanwhile its free giveaway — hot pink totes warning of "Cool Sh*t Inside" with a catalog tucked within — brilliantly served as mobile market advertising, enticing attendees to track down that booth for themselves. (Their booth, by the way, won Best Booth at Las Vegas Market in July.) In addition to its wholesale business, Golden Gems is also conquering St. Louis with three retail destinations, as well as Hidden Gem, its "one of a kind dive disco bar" just two doors down from its flagship. This is more than just a locale for fans to immerse themselves in the brand with a cocktail; events like 'Toxxed and Tatted' offer tattoos, piercings, tooth gems and even botox on a first-come, first-served basis. Creating instant community and camaraderie at any locale, along with a big dose of giving back, seems to come as naturally to Susan and Amanda as their brilliant messaging. Listen in to experience learn how they built their precious brand, and you'll experience a taste of that heady Golden Gems magic for yourself! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 mins

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