The Peter J Thomson Podcast

By: Peter Thomson
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  • Summary

  • Digital marketing, design thinking and growth hacking with Peter Thomson. Featuring interviews with the best entrepreneurs, investors, designers and innovators from the New Zealand, London and New York startup scenes.
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Economics
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Episodes
  • Mistakes people make when starting a website project

    Mistakes people make when starting a website project
    Jun 11 2020
    I've seen too many website projects fail because of an unclear scope, architecture problems, over-engineering or a lack of testing.
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    13 mins
  • The Uncertainty Principle In Marketing

    The Uncertainty Principle In Marketing
    Jul 2 2019
    The uncertainty principle in quantum physics helps explain why it's so hard to track everything in marketing all at once. There are some interesting lessons from physics that can inform how we approach marketing personalisation and optimisation.
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    12 mins
  • What is a strategist?

    What is a strategist?
    Jun 25 2019
    Quotes on what a strategist is and what makes for good strategy.
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    18 mins

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