• The Rise of Store Brands

  • Jun 30 2024
  • Length: 43 mins
  • Podcast

The Rise of Store Brands

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  • Summary

  • Join hosts Andrew Wardlaw and Caitlin McLean as they dive into the fascinating world of store brands in the first episode of the Impact Makers Podcast. Discover how economic factors and changing consumer perceptions are driving the popularity of private label products. With expert insights, product reviews, and engaging discussions, Andrew and Caitlin explore standout store brand products from Trader Joe’s, Morrisons, and M&S, and assess the impact of innovative items like Lewis Hamilton's non-alcoholic agave spirit. Whether you're a brand enthusiast or a curious shopper, this episode reveals how store brands are pushing boundaries and elevating the consumer experience.Follow us on Instagram @impactmakerspod
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Marketing Economics
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