The SaaSiest Podcast

By: Daniel Nackovski & Thomas Sjöberg
  • Summary

  • Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
    Copyright 2020 All rights reserved.
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Episodes
  • 166. Christina-Tamara Grigorie & Henrik Berg, Verdane - AI’s Role in Shaping SaaS 2025
    Nov 26 2024

    What if AI is not just the future of SaaS but the catalyst for redefining its very essence?

    In this thought-provoking episode of the SaaSiest podcast, we explore the vast and transformative potential of AI with Christina and Henrik from Verdane, a leading venture capital firm shaping the future of SaaS. They take us on a journey through the changing landscape of technology, discussing how AI is not only influencing the products SaaS companies deliver but is also revolutionizing the way these businesses scale and compete.

    Is AI just a tool for automation, or does it hold the key to unlocking deeper innovation? From optimizing decision-making processes to enhancing customer experiences, this episode uncovers how AI is becoming the backbone of intelligent, data-driven growth.

    Here are some of the thought-provoking insights you'll hear:

    • Discover how AI is becoming a core strategy for scaling smarter and faster.
    • How AI is amplifying human intelligence, unlocking new opportunities.
    • The power of AI to drive smarter, more precise business decisions.
    • What’s next for AI in SaaS, and how should companies prepare?

    If you’re wondering how to navigate this AI-driven future and what steps you can take to stay ahead, don’t miss this episode!

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    1 hr and 10 mins
  • 165. Samuel Winderö, Global Director of Marketing and Communication, Evernote Group – The power of early product marketing integration
    Nov 19 2024

    Ever wondered how product marketing can truly drive a company’s growth and alignment?

    In this episode, Samuel Winderö, Global Director of Marketing and Communication at Avinode Group, takes us through his journey in product marketing and explains why it's crucial to integrate product marketing early in the development process. He shares how Avinode Group is thriving in the business aviation sector and the importance of aligning product development with customer needs for effective positioning.

    What’s in this episode:

    • How product marketing connects product and marketing teams
    • Why early integration of product marketing is a game-changer
    • Avinode Group's success in the business aviation industry
    • Key skills every product marketer needs to succeed
    • The evolving role of product marketing as companies grow

    Want to know how product marketing can transform your business? This episode is packed with insights you don’t want to miss!

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    53 mins
  • 164. Angeley Mullins, Chief Commercial Officer, Resourcify - The one marketing strategy you’re missing
    Nov 12 2024

    In this episode, Angeley Mullins, CCO at Resourcify, takes us inside her journey through tech, offers a sneak peek into her upcoming book for founders, and explains how Resourcify is helping companies break free from analog waste management with digital solutions. She dives into why sustainability can’t just be a buzzword, the real impact of physical marketing, and why user-generated content is key to authentic brand building. At the core of her insights? How to create a brand that lasts, connect meaningfully, and use storytelling to transform the sustainability landscape.

    What’s in this episode:

    • Why sustainability must be more than a buzzword
    • How Resourcify is driving the shift to digital waste solutions
    • Creative, budget-friendly marketing tactics that deliver
    • The power of physical outreach and authentic user-generated content
    • Reviving referral programs and reconnecting in person
    • The secrets to storytelling that makes a brand unforgettable

    Curious about how to build a brand that doesn’t just survive but truly matters? This episode is your roadmap.

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    55 mins

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