Do you ever look at your financial reports and wonder which numbers really matter?

In this episode, Kathleen reveals the secret metrics that every successful florist must know to unlock their profits and thrive. Join us as we dive deep into the four most important profitability metrics for florist business owners: labor, rent, vehicle expenses, and the crucial ratio of expenses to annual revenue.

Whether you're just starting out or looking to refine your existing business, this episode is packed with valuable insights to help you flourish financially. 🥰

***Link to florist financial benchmarks from the Australian Taxation Office:
https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/florists

What if we could make "selling" both easier on your soul and more effective? Join Kathleen, mentor for ambitious floral designers, in this empowering episode where we unlock the secrets to selling with confidence.

She'll share practical strategies and mindset shifts that will help you become a masterful seller while conserving your creative energy for your flowering. 💐

In this episode, you'll learn the marketing secrets to attracting your dream customers. Join Kathleen as she shares proven strategies and actionable tips to help you connect with your ideal clients and grow your business.

Whether you're struggling to attract the right customers or looking to refine your marketing approach, this episode provides the insights you need to transform your business and achieve your goals. 🥳

School formals are great opportunities to book in orders and move volume through your business.

But take a closer look at the sales process behind your Boutonnières and Corsages and you'll see room to increase profitability. Join me for today's podcast and I'll share my learning on how to sell these items more easily and make more money in the process 🥳

I recently used my grandma's tried-and-true recipe for making the BEST chocolate chip cookies and it hit me...there's a lesson here on the value of a recipe that anyone can pick up at any time and bake those same amazing cookies 😋

Well the same is true for floristry. Join me as I share how I use flower recipes and how they are the key to unlocking the potential in your business.

Are you tired of getting in your own way and sabotaging your success? In this empowering episode, Kathleen, an expert mentor and coach for ambitious floral designers, delves into the destructive cycle of self-sabotage and offers practical strategies to break free from its grip. 🤗

Learn how to identify the signs of self-sabotage, understand its root causes, and implement effective techniques to overcome it.

Whether you're struggling with procrastination, self-doubt, or fear of failure, this episode will equip you with the tools and mindset to rise above and achieve your true potential.

Tune in and take the first step towards a more empowered and fulfilling future. 🥳

Join me for an exclusive peek behind the curtain as I dive into the exciting journey towards my next revenue milestone: $1 million. 😳 🤗

In this episode, I open up about the process I'm following to turn my dream into reality. Whether you're dreaming of reaching your own revenue goals or simply curious about the journey to success, this episode offers both wisdom and inspiration. Tune in and join me on the path to making $1 million dreams a reality!

**Sign-up here for the Digital Marketing Workshop for Florists**

If you're not getting enough inquires/leads/hits to your website (or they're not converting into customers) the problem isn't you — it's actually your marketing strategy. And the BEST news is we can fix that 🥰

So join Kathleen for this episode as she demystifies the process of conducting a marketing audit for a flower business, including insights from her own business.