In this episode of The Tech Simple Podcast, we sit down with Pujan Doshi-Dowsett, the Product Owner for meeting spaces and video conferencing (VC) technology at IAG, one of the largest insurance groups. Pujan shares invaluable insights from a client-side perspective on gathering the correct end-user needs and requirements for AV solutions in a business setting. He dives deep into the critical questions stakeholders should consider: What role does VC play in the organization? How important is hybrid work? How capable is the support team for AV systems? These questions form the bedrock of understanding and developing a clear profile of the client to avoid costly guesswork.

Pujan emphasizes the importance of extracting true needs from three main user groups: everyday AV users, executive leadership, and IT and operations support teams. Together we discuss the often-competing needs of these groups and how to prioritize them to come up with an AV tech stack that satisfies everyone. From the support team’s desire for uniformity and minimal issues to end users’ need for customization and flexibility, and executive leadership's alignment with major technology partners and hybrid work strategies, the key is finding the right balance tailored to each organization.

We also delve into the significance of needs assessment as the foundation of the entire process. Pujan highlights the importance of ongoing communication channels with various user groups, especially in large organizations with diverse needs. Finally, we explore the integration of AV technology with physical spaces, emphasizing the need for standards in lighting, acoustics, and furniture to create an optimal meeting environment. Tune in to learn how to navigate the complex landscape of AV and VC technology in large organizations.

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