What is marketing?

Marketing is finding the ideal customer for your product or a service and draw their attention.

But can we say just marketing is enough to make more sales?

Everyone like you and me trying to market our product or service will fail miserably.

Have you ever thought that which part of the marketing has failed?

First we should not think like big companies who have millions of dollars as their marketing budget.

If you think like Apple to market your product you will need to have a budget of approximately $3.7 Billion. Then why should we think like them and spend money and give it to the Ad platforms or other sources of advertisement.

So what should we do to create a profitable marketing?

We don’t want the worldwide eyeballs like Apple right now.

1st thing we need to do is find the ideal customer for our product or service.

How to find the ideal customer?

Take a look at your current client base. Ask what made them to work with you? with this you can quickly find who is your who.

2nd See their current habits. Find what they google, see where they are congregating a lot. what are they searching for, what are their mobile device and more. By knowing where they are you can easily target them with ease.

3rd, Identify their goals. Find what is their immediate goal so you can reverse engineer to reach them to fulfil their goals with your product or service. Ex. If you are in fitness industry your client’s goal is to reduce his waist size from 38 to 32 then their goal is to bring his size down so you target with that perspective and give your customer the service he or she needs.

4th Identify their fears, People often purchase for 2 reasons. 1 to fulfil their desire & 2. to move away from pain. once you have identified their fear and help them to move away from that fear will make your product or service stand out for your target audience.

5th Identify what they need, marketing to the right audience who need your product or service is very important. A person who is working in a company will not need to see your SEO service product marketed to him. Likewise the owner of the same company will need your service to grow his business.

6th Determine the location, where is your customer geographically located.

Where is your customer working or living. Where was your customer when he or she bought your product or service.

7th, this is the very important aspect. You should determine what are benefits your customer is looking for before purchasing your product or service.

As I said earlier we don’t have billions as marketing budget but we can learn from the marketing strategies from big companies like Apple or Pepsi. For ex. When Apple released their iPod they did not market their product as a media player which can be used at anytime, because at that time walkman did the same. But they marketed it as 1000 songs in your pocket.

This directly told the benefit of iPod rather than talking pages about the specifications and other details which are not useful for the targeted customer to buy the product. So during the process of finding the ideal customer we need to find whats the benefit from our product or service our customer will get.

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