• When UI Meets UX: The Hilarious Tragedy of Business Failures (And How to Avoid Them)

  • Aug 13 2024
  • Length: 4 mins
  • Podcast

When UI Meets UX: The Hilarious Tragedy of Business Failures (And How to Avoid Them)

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  • Summary

  • In this laughter-filled yet eye-opening episode of Edgecast, Krishna Mohan Avancha, LinkedIn's Top Voice in Retail Marketing, takes you on a rollercoaster ride through the often misunderstood worlds of UI (User Interface) and UX (User Experience).

    Using vivid analogies and real-world examples, Krishna explains why so many businesses fail by mismanaging their UI and UX priorities—like designing a beautiful storefront that no one can enter or a cash register that no one can find. Learn the importance of identifying your business’s “cash cow” and “main line,” and how to perfectly balance the visual appeal of your site with the seamless experience your customers crave.

    Discover the crucial steps to avoid these common pitfalls, including:

    • The art of identifying which part of your business should shine with UI and which should be optimized with UX.
    • Why a stunning website isn’t enough if your customers can’t navigate it.
    • How to continuously test and optimize your UI and UX for long-term success.

    Tune in for practical tips, hilarious insights, and a clear roadmap to ensuring your business doesn't become another tragic tale in the annals of digital failures.
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