Mark Powers is the president and founder of Atticus, an organization focused on coaching attorneys to build long-lasting legal practices that operate as efficiently as possible. Mark has been at this for the past 35 years, providing the strong foundation of experience and wisdom he shares with lawyers around the country. He has also co-authored Time Management for Attorneys; How Good Attorneys Become Great Rainmakers; Hire Slow, Fire Fast; A Law Firm’s Guide to Building a Championship Team; and Cash Flow & Profitability for law firms.

0:00 Introduction

1:46 What Is Atticus?

3:52 Beyond the Law

6:30 Building a Business to Sell

10:38 Having “Stupid Ideas”

12:37 Lawyers and Succession Planning

17:28 Facilitating Succession Process

22:46 Choosing the Right Leader

31:28 Working With Atticus

39:00 Wrapping Up

Atticus was developed to keep attorneys focused on the important aspects of their life, providing them with coaching and skill-building opportunities that help them develop the acumen necessary to build and maintain a sustainable legal practice. Further, the organization provides a structure of accountability and support for achieving the goals of both founders and their firms. If you are not happy with the direction your practice is heading, contact Mark’s team at Atticus today.

- Tom Foster of Foster Web Marketing
- Mark Powers of Atticus, Inc.

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Sheila Murphy is a former award-winning senior legal executive who is now a career business development coach. Sheila teaches her clients the power moves and mindsets to take their careers from uninspired and uncertain to unstoppable. She has 20 years of experience as a former senior legal officer at a Fortune 50 firm. She is also a certified coach with deep expertise in developing careers, businesses, and talent, as well as a champion of women and diversity in the workplace.

0:00 Introduction

1:43 How Sheila Got Her Start

7:18 Coaching Tips for Fledgeling Lawyers

9:39 Why Leave Law for Coaching?

13:19 Sheila’s Coaching Style

16:12 Turning Followers Into Leaders

23:07 Attracting Coaching Clients

27:02 Common Legal Marketing Mistakes

31:40 Sheila’s Coaching Style (cont.)

35:08 Wrapping Up

Focus Forward Consulting works with lawyers, leaders, and legal practices to help them reach the next level of success in their field. Sheila is a veteran litigator, as well as a champion of diversity and women-led businesses—all wrapped up into one person. There’s no doubt that she has the experience, expertise, and extensive credibility to coach you and your practice into a new age of operational excellence. Get in contact with her today to learn more at focus-forward-consulting.com.

- Tom Foster of Foster Web Marketing
- Sheila Murphy of Focus Forward Consulting

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Kenneth Berger (Kenny to friends) started The Law Offices of Kenneth Berger in Columbia, South Carolina, when he was just 29 years old. Most people said he was too young, and they doubted his future success. Many years later, though, he has proven all those naysayers wrong.

Single-handedly, Kenny has built a personal injury firm that commands the respect of PI lawyers nationwide. Just this year, Kenny faced down a major corporation and won a settlement of $26 million for his client. This is just one of the many million-dollar settlements The Berger Law Firm has won for its clients.

0:00 Introduction

3:29 Starting the Firm

6:20 Standing Up to Insurance Companies

8:04 Kenny’s Biggest Case

13:14 Cultivating a Client Relationship

16:28 Building a $26 Million Case

24:07 The Defense

26:37 Other Potential Victims

30:50 Aftermath of the Case

34:00 Importance of Specific Web Content

36:51 Playing the Long Game

40:36 Kenny’s Relationship With FWM

45:40 Wrapping Up

In this episode, Attorney Kenneth Berger discusses his biggest personal injury case with Tom—the $26 million case of a child that suffered chemical burns at a South Carolina resort, resulting in permanent injury. The victim’s family found The Berger Law Firm online through a specific, long-tail keyword search while hunting for a local burn injury lawyer. Kenny and Tom go into detail as to why crafting web content that focuses on long-tail keywords outperforms content written for short-tail keywords. The difference is shocking. To see content marketing done right, stop by BergerLawSC.com today!

- Tom Foster of Foster Web Marketing
- Kenneth Berger of The Law Offices of Kenneth Berger

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.