Steve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.

Steve is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys.

0:00 Introduction

1:47 How Steve Got Started

3:20 Sales-Free Methodology

5:34 Importance of Legal Marketing

7:17 Steve’s First Client

10:06 Niche Legal Fields

12:36 Successful Lawyer Training

17:42 Steve’s Biggest Success Stories

21:37 Steve’s Biggest Mistakes

23:55 Managing Legal Wear & Tear

28:00 Steve’s Mentors

30:40 Daily Rituals and Routines

32:20 Wrapping Up

Fretzin, Inc. has 15 years of experience coaching lawyers through their careers. They provide the tools, coaching expertise, skill sets, and advisory services you need to establish consistently strong years of success in your firm. Discover the secret to their “Sales-Free Selling” program to see how you can improve your results with them. Enjoy your career and become that lawyer with Fretzin.

- Tom Foster of Foster Web Marketing
- Steve Fretzin of Fretzin, Inc.

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Mark Powers is the president and founder of Atticus, an organization focused on coaching attorneys to build long-lasting legal practices that operate as efficiently as possible. Mark has been at this for the past 35 years, providing the strong foundation of experience and wisdom he shares with lawyers around the country. He has also co-authored Time Management for Attorneys; How Good Attorneys Become Great Rainmakers; Hire Slow, Fire Fast; A Law Firm’s Guide to Building a Championship Team; and Cash Flow & Profitability for law firms.

0:00 Introduction

1:46 What Is Atticus?

3:52 Beyond the Law

6:30 Building a Business to Sell

10:38 Having “Stupid Ideas”

12:37 Lawyers and Succession Planning

17:28 Facilitating Succession Process

22:46 Choosing the Right Leader

31:28 Working With Atticus

39:00 Wrapping Up

Atticus was developed to keep attorneys focused on the important aspects of their life, providing them with coaching and skill-building opportunities that help them develop the acumen necessary to build and maintain a sustainable legal practice. Further, the organization provides a structure of accountability and support for achieving the goals of both founders and their firms. If you are not happy with the direction your practice is heading, contact Mark’s team at Atticus today.

- Tom Foster of Foster Web Marketing
- Mark Powers of Atticus, Inc.

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Sheila Murphy is a former award-winning senior legal executive who is now a career business development coach. Sheila teaches her clients the power moves and mindsets to take their careers from uninspired and uncertain to unstoppable. She has 20 years of experience as a former senior legal officer at a Fortune 50 firm. She is also a certified coach with deep expertise in developing careers, businesses, and talent, as well as a champion of women and diversity in the workplace.

0:00 Introduction

1:43 How Sheila Got Her Start

7:18 Coaching Tips for Fledgeling Lawyers

9:39 Why Leave Law for Coaching?

13:19 Sheila’s Coaching Style

16:12 Turning Followers Into Leaders

23:07 Attracting Coaching Clients

27:02 Common Legal Marketing Mistakes

31:40 Sheila’s Coaching Style (cont.)

35:08 Wrapping Up

Focus Forward Consulting works with lawyers, leaders, and legal practices to help them reach the next level of success in their field. Sheila is a veteran litigator, as well as a champion of diversity and women-led businesses—all wrapped up into one person. There’s no doubt that she has the experience, expertise, and extensive credibility to coach you and your practice into a new age of operational excellence. Get in contact with her today to learn more at focus-forward-consulting.com.

- Tom Foster of Foster Web Marketing
- Sheila Murphy of Focus Forward Consulting

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.