Showing results by author "Iwan Setiawan" in All Categories
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Marketing 5.0
- Technology for Humanity
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Off-putting narrator (audiobook)
- By Dreia on 18-01-23
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Marketing 5.0
- Technology for Humanity
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Release date: 23-03-21
- Language: English
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Regular price: £12.99 or 1 Credit
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Marketing 5.0
- La technologie au service du consommateur
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, and others
- Narrated by: Lucas Vauthier
- Length: 6 hrs and 55 mins
- Unabridged
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Livre audio incontournable du Père du Marketing moderne ! Découvrez « Marketing 5.0 : La technologie au service de l'humanité » qui repousse les frontières du marketing traditionnel. Dans cet ouvrage novateur, Philip Kotler et ses coauteurs explorent comment les avancées technologiques peuvent être mises au service de l'humain et transformer la pratique marketing. Aujourd’hui, cinq générations vivent ensemble sur la Terre, mais avec la montée en puissance des générations Z et Alpha, il est temps pour le marketing d’évoluer encore une fois. C’est l’heure du Marketing 5.0 axé sur la technologie.
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Marketing 5.0
- La technologie au service du consommateur
- Narrated by: Lucas Vauthier
- Length: 6 hrs and 55 mins
- Release date: 11-07-23
- Language: French
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Regular price: £14.99 or 1 Credit
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Marketing 5.0
- Tecnologia para a humanidade
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Fabricio Silva
- Length: 7 hrs and 41 mins
- Unabridged
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Com sua habilidade de tornar os grandes temas do marketing claros para o grande público, Philip Kotler mostra neste livro como as novas tecnologias podem criar valor, atender às necessidades dos clientes e fazer a diferença no mundo. Atento às transformações sociais e tecnológicas da última década, ele explica como integrar a evolução digital às drásticas mudanças de comportamento dos consumidores, tratando de temas como o futuro da experiência do cliente, inteligência artificial para automação de marketing e ativismo corporativo.
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Marketing 5.0
- Tecnologia para a humanidade
- Narrated by: Fabricio Silva
- Length: 7 hrs and 41 mins
- Release date: 16-02-22
- Language: Portuguese
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Marketing 5.0 (German edition)
- Technologie für die Menschheit
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Arvid Schalle
- Length: 6 hrs and 34 mins
- Unabridged
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Haben Sie Finger am Puls der Zeit - entdecken Sie das Marketing neu mit den einflussreichsten Bestsellerautoren und Management-Gurus der Gegenwart. Sie haben sicher schon von künstlicher Intelligenz, Robotern, Augmented Reality, Virtual Reality, neuronalen Netzen, Blockchains usw. gehört.
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Marketing 5.0 (German edition)
- Technologie für die Menschheit
- Narrated by: Arvid Schalle
- Length: 6 hrs and 34 mins
- Release date: 16-05-23
- Language: German
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Regular price: £13.99 or 1 Credit
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