Showing titles in Consumer Behavior & Market Research
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Der Kill Score
- Auf den Spuren unseres ökologischen und sozialen Fußabdrucks
- By: Jakob Thomä
- Narrated by: Matthias Lühn
- Length: 7 hrs and 42 mins
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Unser Handeln als Konsumenten, Produzenten und Investoren zerstört die natürliche und soziale Umwelt. Ohne es zu merken, töten wir Menschen. Der Ökonom Jakob Thomä legt den Finger in die Wunde: Wie ein Detektiv sammelt er Indizien, besichtigt Tatorte und ermittelt Verdächtige. Seine harte Beweisaufnahme führt ihn zu neuen Antworten auf die Frage, wie die Menschheit zukunftsfähig wird. "Der Kill-Score" erzählt mit einem radikalen Realismus die Geschichte von den tödlichen Folgen unseres Handelns.
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Der Kill Score
- Auf den Spuren unseres ökologischen und sozialen Fußabdrucks
- Narrated by: Matthias Lühn
- Length: 7 hrs and 42 mins
- Release date: 19-10-22
- Language: German
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Stealing Genius
- The Seven Levels of Adaptive Innovation
- By: Steve Miller
- Narrated by: Steve Miller
- Length: 3 hrs and 54 mins
- Unabridged
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In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.
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Stealing Genius
- The Seven Levels of Adaptive Innovation
- Narrated by: Steve Miller
- Length: 3 hrs and 54 mins
- Release date: 19-09-22
- Language: English
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Black Is the New Green
- Marketing to Affluent African Americans
- By: Leonard E. Burnett, Andrea Hoffman
- Narrated by: Josh Ssetuba
- Length: 6 hrs and 10 mins
- Unabridged
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The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.
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Black Is the New Green
- Marketing to Affluent African Americans
- Narrated by: Josh Ssetuba
- Length: 6 hrs and 10 mins
- Release date: 16-09-22
- Language: English
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Promettez beaucoup, livrez davantage! [Promise a Lot, Deliver More!]
- By: Alain Samson
- Narrated by: Alain Samson
- Length: 4 hrs and 10 mins
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Vous traitez au quotidien avec des clients? Vous savez que leurs attentes sont élevées et que leur patience est limitée.Pour offrir le service hors pair qui les séduira, découvrez notamment, les 11 éléments qui font dire "wow!" aux clients, les 12 irritants qui les font fuir, comment dire non ou annoncer une mauvaise nouvelle sans attiser la frustration, comment accueillir un client furieux et désamorcer sa colère, comment rendre plus satisfaisantes les communications téléphoniques pour vos interlocuteurs.
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Promettez beaucoup, livrez davantage! [Promise a Lot, Deliver More!]
- Narrated by: Alain Samson
- Length: 4 hrs and 10 mins
- Release date: 15-09-22
- Language: French
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The Age of Customer Equity
- Data-Driven Strategies to Build a Sustainable Company
- By: Allison Hartsoe
- Narrated by: Allison Hartsoe
- Length: 6 hrs and 7 mins
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For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.
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The Age of Customer Equity
- Data-Driven Strategies to Build a Sustainable Company
- Narrated by: Allison Hartsoe
- Length: 6 hrs and 7 mins
- Release date: 14-09-22
- Language: English
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Shop Social
- By: Dana Roefer
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Unabridged
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In today’s world, a woman can be overwhelmed by the expectations put upon her—people who don’t know her, what she wants, or who she wants to be. Where do you turn when you know you want more, but your “more” doesn’t look like everyone else’s? Shop Social goes beyond the traditional understanding of buying from friends and shows how building a microcommunity of people who know you and who are personally invested in your well-being can be a life-changing experience that saves time and money, while putting you in control of your own health, happiness, and fulfillment.
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Shop Social
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Release date: 08-09-22
- Language: English
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Comment se vendre en 30 minutes ou moins [How to Sell in 30 Minutes or Less]
- Un manuel de vente pour ceux qui ne sont pas vendeurs [A Sales Manual for Those Who Are Not Salespeople]
- By: Alain Samson
- Narrated by: Alain Samson
- Length: 3 hrs and 23 mins
- Unabridged
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Ça y est. C'est le temps de vous mettre en valeur. Que vous soyez devant un client potentiel, un futur employeur ou une nouvelle flamme, l'instant de vérité approche. En quelques minutes, on se sera fait une idée de vous et votre sort sera scellé. Ce livre vous présente ce qui se passe dans la tête de la personne que vous tenterez de persuader. Vous y trouverez tour à tour comment vous préparer à la rencontre, comment y exceller et comment maintenir la qualité de la relation par la suite.
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Comment se vendre en 30 minutes ou moins [How to Sell in 30 Minutes or Less]
- Un manuel de vente pour ceux qui ne sont pas vendeurs [A Sales Manual for Those Who Are Not Salespeople]
- Narrated by: Alain Samson
- Length: 3 hrs and 23 mins
- Release date: 26-08-22
- Language: French
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Das Bio-Pizza Dilemma
- Der überraschende Wegweiser zu mehr Nachhaltigkeit
- By: Thekla Wilkening, Robin Haring
- Narrated by: Peter Wolker
- Length: 6 hrs and 43 mins
- Unabridged
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Allzu oft scheint es so, dass alles, was der einzelne Mensch tun kann, um die Welt, Eisbären, Wale und den Regenwald zu retten, der Kauf von nachhaltigen und fairen Produkten ist. Aber reicht es wirklich, wenn die Pizza Bio ist? Ganz gleich, wie viel grünes Wachstum, grüne Technologie oder Mobilität wir entwickeln – ein "weiter so" wird es nicht geben können. Bleibt die Frage: Wie geht’s weiter?
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Das Bio-Pizza Dilemma
- Der überraschende Wegweiser zu mehr Nachhaltigkeit
- Narrated by: Peter Wolker
- Length: 6 hrs and 43 mins
- Release date: 25-08-22
- Language: German
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Click
- By: Bill Tancer
- Narrated by: Bill Tancer
- Length: 5 hrs and 20 mins
- Unabridged
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In Click, Bill Tancer takes us into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information - and what all of that says about who we are.
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Click
- Narrated by: Bill Tancer
- Length: 5 hrs and 20 mins
- Release date: 02-09-08
- Language: English
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Pertencer a qualquer custo
- correndo com a tropa
- By: Brad Klontz
- Narrated by: Márcio Lino
- Length: 1 hr and 1 min
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Saiba que nosso forte desejo de interagir com outros seres humanos e correr com a tropa não precisa nos levar pelo caminho da ruína financeira. Na realidade, não precisa ser algo ruim; pode ser um ponto positivo de nossa humanidade e ainda oferecer certo conforto quando a situação não vai bem.
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Pertencer a qualquer custo
- correndo com a tropa
- Narrated by: Márcio Lino
- Length: 1 hr and 1 min
- Release date: 23-08-23
- Language: Portuguese
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Distúrbios de adoração ao dinheiro
- By: Brad Klontz
- Narrated by: Márcio Lino
- Length: 49 mins
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São distúrbios que dão ao dinheiro uma importância desproporcional: ganhá-lo, poupá-lo, gastá-lo. Quando nos concentramos somente no dinheiro como uma solução e nos convencemos de que "mais dinheiro fará as coisas melhores", tudo o que estamos fazendo é esconder temporariamente nossos problemas.
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Distúrbios de adoração ao dinheiro
- Narrated by: Márcio Lino
- Length: 49 mins
- Release date: 23-08-23
- Language: Portuguese
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Transformando a sua vida financeira
- By: Brad Klontz
- Narrated by: Márcio Lino
- Length: 35 mins
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Importante estar consciente da situação financeira à sua volta – prestar atenção a informações importantes como o mercado imobiliário em sua área, ou a taxa de desemprego em sua atividade, para lembrar a si mesmo que os problemas que está enfrentando não são apenas seus.
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Transformando a sua vida financeira
- Narrated by: Márcio Lino
- Length: 35 mins
- Release date: 23-08-23
- Language: Portuguese
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Distúrbios financeiros relacionais
- By: Brad Klontz
- Narrated by: Márcio Lino
- Length: 1 hr and 1 min
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Esses distúrbios estão muito atrelados aos relacionamentos com outros e às emoções conectadas a esses relacionamentos. Quem possui esses distúrbios geralmente guarda segredo e é desonesto sobre o dinheiro. Eles também podem surgir quando o dinheiro é usado como uma forma de controlar os outros.
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Distúrbios financeiros relacionais
- Narrated by: Márcio Lino
- Length: 1 hr and 1 min
- Release date: 22-08-23
- Language: Portuguese
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O zoológico em você
- By: Brad Klontz
- Narrated by: Márcio Lino
- Length: 1 hr and 11 mins
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Imagine um lugar muito pequeno, semelhante a uma jaula onde estão três criaturas: um crocodilo, um macaco e um cientista. Seu cérebro é formado por três sistemas distintos e interligados que reagem ao mundo de maneiras diferentes. Para otimizar seu funcionamento, os três sistemas precisam trabalhar juntos.
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O zoológico em você
- Narrated by: Márcio Lino
- Length: 1 hr and 11 mins
- Release date: 22-08-23
- Language: Portuguese
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Distúrbios de rejeição ao dinheiro
- By: Vitor Abdala
- Narrated by: Márcio Lino
- Length: 44 mins
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Quando o dinheiro é uma força que estimula o medo e a ansiedade, ele se torna o vilão. Esse fato leva a um ciclo de escape: ao invés de lidar com nossos problemas com o dinheiro, fugimos deles. O que resta é negação e rejeição financeiras, aversão excessiva ao risco e contenção exagerada de gastos.
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Distúrbios de rejeição ao dinheiro
- Narrated by: Márcio Lino
- Length: 44 mins
- Release date: 22-08-23
- Language: Portuguese
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Informação não basta
- By: Brad Klontz
- Narrated by: Márcio Lino
- Length: 34 mins
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Os princípios básicos da saúde financeira não são complexos e são bastante semelhantes, não importa quem você seja ou qual seu status financeiro. Nós podemos fazer mudanças, mas somente se estivermos dispostos a usar essa oportunidade para analisar de perto nosso relacionamento com o dinheiro.
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Informação não basta
- Narrated by: Márcio Lino
- Length: 34 mins
- Release date: 22-08-23
- Language: Portuguese
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Becoming CEO^2
- How to Scale Your Business to 7 Figures Without a Website
- By: Anton Wisbiski
- Narrated by: Anton Wisbiski
- Length: 5 hrs and 55 mins
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In Becoming CEO^2, I share the “secrets” behind my journey from sharing a bed with my mother at 21 years old because of financial hardships to building multiple seven-figure businesses before the age of 28, without a website. This isn't a story of magic or luck—it's a story of specific strategies that will grow your business, regardless of your circumstances.
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Becoming CEO^2
- How to Scale Your Business to 7 Figures Without a Website
- Narrated by: Anton Wisbiski
- Length: 5 hrs and 55 mins
- Release date: 04-08-23
- Language: English
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Wirtschaftspsychologie für Einsteiger [Business Psychology for Beginners]
- 46 wirtschaftspsychologische Effekte der Markt-, Kunden- und Arbeitspsychologie leicht erklärt Wie Finanzmärkte, ... Entscheidungen beeinflussen
- By: Leonhardt Seitz
- Narrated by: F. W.
- Length: 3 hrs and 31 mins
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Das Buch soll Dir einen praktischen Einstieg in die Wirtschaftspsychologie bieten. Hierzu werden Dir insgesamt 46 verschiedene wirtschaftspsychologische Effekte der Markt-, Kunden- und Arbeitspsychologie präsentiert. Wir laden Dich ein, Dich gemeinsam mit unserem fiktiven Charakter Florian in die Welt der Wirtschaftspsychologie einzutauchen, in der Du erfährst, welche Entscheidungen Florian aufgrund der wirtschaftspsychologischen Phänomene in seinem (neuen) Unternehmen trifft. Starte noch heute Deine Reise in die Welt der Wirtschaftspsychologie!
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Wirtschaftspsychologie für Einsteiger [Business Psychology for Beginners]
- 46 wirtschaftspsychologische Effekte der Markt-, Kunden- und Arbeitspsychologie leicht erklärt Wie Finanzmärkte, ... Entscheidungen beeinflussen
- Narrated by: F. W.
- Length: 3 hrs and 31 mins
- Release date: 15-12-22
- Language: German
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The Black Algorithm
- Solving Problems in the Black Community
- By: Limahl Rendel Mills
- Narrated by: Limahl Rendel Mills
- Length: 1 hr and 52 mins
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Significant changes are necessary for the Black community. Implementing those changes requires new ways of thinking and new ways of doing. Those who choose to listen to this audiobook know that previous ways to solve the problems have not sufficed, despite a plethora of information, strategy, and education. We still prefer to dismiss them. Why? The Black Algorithm is a new way of thinking and doing. Utilize these strategies in your community and put them to work. There isn't time for excuses, drama, gossip, or time-wasting anymore.
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The Black Algorithm
- Solving Problems in the Black Community
- Narrated by: Limahl Rendel Mills
- Length: 1 hr and 52 mins
- Release date: 28-03-22
- Language: English
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Klaviyo Abandoned Cart Flows & Recovering Lost Sales
- By: Matt Coleborne
- Narrated by: Isaac Smith
- Length: 45 mins
- Unabridged
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Our team of email-marketing gurus are unashamedly biased when it comes to implementing strategies that drive revenue and growth—we know what works and what doesn’t. Using our tried and tested Klaviyo email flows, we will supercharge your growth potential using a unified strategy and customer experience that delivers optimal results.
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Klaviyo Abandoned Cart Flows & Recovering Lost Sales
- Narrated by: Isaac Smith
- Length: 45 mins
- Release date: 20-07-23
- Language: English
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