Showing results by narrator "Peter Ganim" in All Categories

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.

Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation. Discusses a key step in this process - the politics of selling - showing how to establish the right relationships with people who are powerful enough to give the salesperson an edge.

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests. 

As Michael maneuvers through his working-class neighborhood delivering groceries, he enters the homes and lives of his customers. He’s confronted by the school yard and street corner violence of local thugs. With the 1967 Arab-Israeli War fresh in public memory, he passes for Greek or Italian and never summons the courage to explain, exactly, who he is or where his parents came from.

In their own words, immigrants recall their arrival in the United States. Includes brief biographies and facts about the Ellis Island Oral History Project.

Mythology is not about the past. The past is what’s behind us and that’s not where mythology really exists. The big daddy of mythology hails from ancient Greece - and whether we realize it or not, Greek mythology influences the western world of today. The Greeks were not a boring bunch, and their mythology was no different! Greek Mythology: Timeless Tales from the Ancients is a smart, fun, compulsively listenable overview of the Greek's favorite characters and tales. These myths are filled with sex, violence, drama, lies, monsters, hubris, journeys, and just about anything else you can think of!

After allying itself with Pakistan’s intelligence services and notorious terrorist group, the Tehrik-e-Taliban-Pakistan (TTP), ISIS is ready to achieve its ultimate dream: Forcing the US into a clash of civilizations in the Mideast. The best way to accomplish this mission is to acquire three Pakistani nukes—then set them off in three US cities. The head of the CIA’s Pakistan desk, Elena Moreno, and an intrepid journalist, Jules Meredith, are on their trail. Unfortunately, a powerful Saudi ambassador is blackmailing a corrupt American president.

The gods who created this world have abandoned it. In their mercy, however, they chained the rogue god - and the monstrous creatures he created to plague mortalkind - in the vast and inhospitable wasteland of the Bourne. The magical Veil that contains them has protected humankind for millennia, and the monsters are little more than tales told to frighten children. But the Veil has become weak and creatures of Nightmare have come through. To fight them, the races of men must form a great alliance to try and stop the creatures. But there is dissent.

There had been two demons in Modigliani’s life. One was a fever and one was a woman. The Demon Room tells the story of the debauched and troubled artist Amedeo Modigliani through the eyes of Leo, his art dealer, friend, and rival. Consumed by the thought of his own demise, Modigliani throttles through life - and women - hoping to escape the demons that plague him. But when he stumbles into the arms of Jeanne, a young and struggling artist, his salvation might also be his undoing.

For five hard years Christian leader Kevin Myers struggled personally and professionally. But it was during that time that God pointed out where he was going wrong and showed him the biblical pattern for living. It proceeded to transform his life, leadership, ministry, and relationships. During that time John Maxwell also became his mentor.

Lloyd has a particular set of skills. He writes the small print for prescription drugs, marital aids, and incontinence products. The clients present him with a list of possible side effects. His job is "to recite and minimize" sometimes by just saying them really fast and other times by finding the language that can render them acceptable. The results are ingenious. The methods diabolical. Lloyd has a habit, too. He cops smack during coffee breaks at his new job writing copy for Christian Swingles, an online dating service for the faithful.

From the first pitch of April until the final out in October, the 1962 Dodgers and Giants staged a furious pennant fight that was every bit the equal of the fractious feuds waged during the rivalry's New York heyday of bench-clearing brawls.

Rusty Sabin extracts two bags of gold from the Sacred Valley, partly to spend on Maisry Lester, the girl he hopes to marry. When frontiersman Charlie Galway tries to steal the gold, Galway murders Maisry's father and blames Rusty's friend, Standing Bull.

The author of the acclaimed biography of President James Polk, A Country of Vast Designs, offers a fresh, playful, and challenging way of playing “Rating the Presidents,” by pitching historians’ views and subsequent experts’ polls against the judgment and votes of the presidents’ own contemporaries.

When detective Terry Orr learns about the death of the mother of the madman he believes killed his wife and son, he discovers a stunning truth about the woman he adored -and the true nature of his obsessions.

Terry Orr is a man haunted by the murder of his wife and son - and by the tragedy that darkened the streets in lower Manhattan. Now more than ever, his life has purpose. He has to raise his 14-year-old daughter alone - and he has to find the killer who shattered his world.

Though Quirt’s name is little-known, his skills as a gladiator are quickly obvious and hard to match. In Aureity, noblemen battle in the arena circuit, using their powers of teleportation and telekinesis to prove their breeding and strength. The prizes at play are not only silver and bronze but also the chance to rise amongst the nobility and mate with the ruling class of women. Older than most players, Quirt still manages to draw attention and awe through his mastery of the games.

In the decade since 9/11, the United States has grown weaker: It has been bogged down by costly wars in Iraq and Afghanistan. It has spent billions of dollars on security to protect air travel and other transport, as well as the homeland more generally. Much of this money has been channeled into efforts that are inefficient by design and highly bureaucratic, a lack of coordination between and among the government, and an array of contractors making it difficult to evaluate the return on the enormous investment that we have made in national security.

In We Can All Do Better, for the first time since the financial meltdown and since the worst of the intensifying political gridlock, Bill Bradley offers his own concise, powerful, and highly personal review of the state of the nation. He argues that government is not the problem. He criticizes the role of money and politics, explains how continuing on our existing foreign policy, electoral, and economic paths will mean a diminished future, and lays out exactly what needs to be done to reverse course.

What if, in a world where mathematics could be magic, the thing you desired most was also trying to kill you? Dom is a numerate, someone able to see and control numbers and use them as a form of magic. While seeking a mathematical item of immense power that has only been whispered about, it all goes south for Dom, and he finds himself on the run across three countries on two continents, with two unlikely companions in tow and a numerate of unfathomable strength hot on his tail.