Showing results by author "Gini Graham Scott" in All Categories

Conducting a Monthly Social Media Video Campaign explains how you can create a successful social media campaign with videos to build awareness, get more clients or customers, and increase your sales through regular posts on four popular platforms. This is a follow-up book to Conducting a Monthly Social Media Campaign on Four Major Platforms, which showed how to use an image with each post.

Conducting a Monthly Social Media Campaign on Four Major Platforms illustrates how you can create a successful social media campaign to build awareness, get more clients or customers, and increase your sales through posts on four popular platforms. You can use this approach both to appeal to prospects in your own area or nationally, and even internationally, depending on the target market for your business.

Dealing with Copyright and Suppression Claims in a Social Media Age deals with the growing challenge to writers and publishers over what they can and can’t publish as more and more information is available online. Some of this material is covered by copyright, and some is not, and it is increasingly difficult to tell what is and isn’t permitted.

Through meticulous research, author Gini Graham Scott paints a stark portrait of this growing division in modern society, drawing surprising accurate parallels to the Middle Ages and telling how our present course is ripe for social and political upheaval.

How to Have Happy Clients and Turn Unhappy Clients into Happy Ones features what to do and what mistakes to avoid in order to keep your clients happy. It also discusses what to do if a client has a bad experience in order to fix things.

Use Your Dreams to Develop Your Next Book, Creative Project, or Business Idea covers these key topics: How dreams have inspired many projects and decisions that have changed the world, remembering and keeping track of your dreams by writing them down, understanding the meaning of your dreams, using a dream to brainstorm new ideas and turn them into a reality, guiding your dreams through lucid dreaming, creating an environment to encourage dreaming, gaining ideas from daydreaming, meditating, or relaxing, and more.

The Beach Is Calling features a series of poems I wrote back in 1992 when I was living near the beach in San Francisco. It was a free and carefree time when I was exploring the beach, going to raves, and active in the San Francisco singles scene.

Trump Toons features a look at President Trump in cartoons. It combines a collection of 30 all-time favorite cartoons from several earlier books. Trump Toons takes the best of these cartoons and combines them with some short snappy copy used in a social media campaign to promote this book. The book is part of a series featured in the Who Is Trump Really? Facebook page devoted to a humorous take on the Trump presidency. It’s an approach inspired by the late night comics like Stephen Colbert, Seth Meyers, Samantha Bee, and the show Saturday Night Live.

The Self-Publishing Solution features tips you can use for self-publishing that were offered in a social media campaign I conducted on writing, self-publishing, and finding traditional publishers. There are tips on the benefits of self-publishing a book and how to do so quickly and inexpensively. There is a focus on how to self-publish your material, promote it once published, and more effectively write your book.

The Logo Book is a fun guide that shows the many ways you can use a logo on your website, blogs, order forms, business cards, flyers, and other media to call attention to your business. Then, it provides an introduction in rhyme to the many types of logos you can create, featuring a variety of logos. After that it illustrates how we do it, using images, vectors, icons, backgrounds, and text to create some sample logos.

These Animal Games were inspired by the Animal Cards that were originally created for the Animal Insights book. This book features a unique way to get insights about yourself and to learn about what you can gain from the qualities of a particular animal. The idea is to think about your associations with that animal and how that can apply them to yourself. These same cards can also be used to play a series of fun games. Since there are 144 cards, which can easily be combined in various ways to play a variety of classic and new games, such as Animal Poker, Animal Tales, and more.

Animal Insights provides a system where you can focus on two different animals each week for a year in order to consider how to incorporate the insights from these animals into your life. The animals selected for Animal Insights come from a list of common animals that are well-known. Each animal has developed certain qualities that make it successful, so you can draw on these qualities to achieve success in your life.

A Guide to Self-Publishing in Multiple Formats is both a book and a course on this topic. This is the fourth in the series on creating print books and e-books. In later classes and books, we'll talk about how to market and promote your books.

The Animal Experience was inspired by the "Animal Cards" that were originally created for the Animal Insights book, which features a unique way to get insights about yourself and what you can gain from the qualities of that animal.

This is the third in the series on creating print books and e-books. The audiobook covers: creating the final file format for print books and e-books; deciding on the format; publishing on CreateSpace or IngramSpark; getting an ISBN - deciding on size; pricing and color printing; and suggested order for publishing books.

A Guide to Self-Publishing Your Book in Multiple Formats is both a book and a course on this topic. This is the first in the series, and the next book will delve more into how to set up your book on different platforms. In later classes and books, we'll talk about how to market and promote your books.

An audio guide and a course on self-publishing, this is the second in the series on preparing your manuscript for publication and includes such topics as what to write about; choosing a title; book design; pricing; recording; transcribing; and much more.

Techniques on applying the power of mental imaging to visualize your way to success in your work, business, and personal life.

Gini Graham Scott, PhD, JD, is a nationally known writer, consultant, speaker, and seminar leader, specializing in business and work relationships, professional and personal development, social trends, and popular culture. She has published over 50 books with major publishers. She has worked with dozens of clients on memoirs, self-help, popular business books, and film scripts. She is a Huffington Post regular columnist, commenting on social trends, business, and everyday life.

Book VII: What to Say in Your Emails provides an overview of what to say in different situations. It includes some basic guidelines to follow no matter what kind of email you are sending. Then, you need to adapt your email by taking into consideration common industry practices, the person you are sending it to, and your own style. The audiobook features what to say in your emails and includes a number of sample templates for different situations.