Showing results by narrator "Graham Rowat" in All Categories

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Growing a business in the twenty-first century has become a capital intensive and data-driven team sport. In Revenue Operations, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. You'll understand what it takes to successfully transition to the new system of growth without killing your existing business. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.

Stock investing is more prevalent than ever, whether directly or indirectly through brokerage accounts, exchange-traded funds (ETFs), mutual funds, or retirement plans. Despite this, the vast majority of individual investors have no training on how to pick stocks. And, until now, there hasn't been a truly accessible, easy-to-understand resource available to help them. The Little Book of Investing Like the Pros was written to fill this void.

If you've ever pondered your existence over your morning coffee or considered the nature of crime and punishment, you're an amateur philosopher. In Philosophy For Dummies, Dr. Tom Morris delivers a refreshing and engaging exploration of the fundamentals of philosophy and shows you that philosophy can be fascinating and fun at the same time. You'll be introduced to topics like the meaning of life, religious belief, and ways to live in the most satisfying ways. You'll also learn about the insights of some of history's greatest philosophers.

Renowned consultant and author Peter Block delivers the latest and fourth edition of his bestselling Flawless Consulting, an intuitive and insightful step-by-step guide to the five phases of effective consulting. The book offers a deep exploration of the skills, tools, and behaviors required to successfully influence others. You'll see exactly what you need to say and do to help others achieve their goals, whether you are an internal or external consultant or anyone in a leadership position who wants to build effective partnerships in business, healthcare, education, or community work.

Competition is moving beyond industry to ecosystem. Are you ready? In the shift from pipeline to platform, value is no longer created by your company's product or process alone - it's created through interactions. And the strategy you used to become an industry leader won't help you compete in an evolving and complex ecosystem. If you listen to nothing else on platforms and ecosystems, listen to these 10 articles by experts in the field.

When someone has obsessive-compulsive disorder (OCD), it can affect the entire family. This book is an essential guide to help family members cope with their loved one's compulsive behaviors, obsessions, and constant need for reassurance. 

At the end of World War II, American army officer Captain Sean O’Sullivan is commissioned with rebuilding Berlin. Reeling from the death of his brothers at German hands and faced with the direct horrors of the Holocaust, O’Sullivan struggles against his animosity towards the nation he is helping restore. Meanwhile, Soviet forces blockade Germany in a bid for power, and the Western Allies must unite to prevent a communist takeover. When the airlift begins, the Allies find their deepest convictions tested as they fight against a threat even more dangerous than Hitler. 

Alice works at the Scottish embassy in Tallinn in Estonia as a member of the Cultural Section. When two men bring her the jeweled skull of a Scottish saint, her world gets turned on its head, and she becomes the latest recruit to Les Coureurs des Bois. On a Greek island, Benno is just one of hundreds of refuges dreaming of a new life in continental Europe. After hatching an audacious escape plan, he may just get his dream, but at the price of serving some powerful mysterious new masters.   

During extraordinary moments of consciousness - shock, meditative states and sudden mystical revelations, out-of-body experiences, or drug intoxication - our senses of time and self are altered; we may even feel time and self dissolving. These experiences have long been ignored by mainstream science. Recent research, however, has located the neural underpinnings of these altered states of mind. In this book, neuropsychologist Marc Wittmann reveals how experiences that disturb or widen our everyday understanding of the self can help solve the mystery of consciousness.

What happens in our brains to make us feel fear, love, hate, anger, joy? Do we control our emotions, or do they control us? Do animals have emotions? How can traumatic experiences in early childhood influence adult behavior, even though we have no conscious memory of them? In The Emotional Brain, Joseph LeDoux investigates the origins of human emotions and explains that many exist as part of complex neural systems that evolved to enable us to survive.

Union has come. The Community is now the largest nation in Europe; trains run there from as far afield as London and Prague. It is an era of unprecedented peace and prosperity. So what is the reason for a huge terrorist outrage? Why do the Community and Europe meet in secret, exchanging hostages? And who are Les Coureurs des Bois? Along with a motley crew of strays and mafiosi and sleeper agents, Rudi sets out to answer these questions - only to discover the truth lies both closer to home and farther away than anyone could possibly imagine.

In his latest collection of essays, security expert Bruce Schneier tackles a range of cybersecurity, privacy, and real-world security issues ripped from the headlines. Essays cover the ever-expanding role of technology in national security, war, transportation, the Internet of Things, elections, and more. Throughout, he challenges the status quo with a call for leaders, voters, and consumers to make better security and privacy decisions and investments.

If you are shy or socially anxious, you may dread going to parties, speaking in front of crowds or people you don't know, going to job interviews, and other critical life situations. You aren't alone. In fact, studies show that millions of people suffer from a social anxiety disorder. Unfortunately, you can't hide from some social situations. But you don't have to go on suffering. The good news is there are proven-effective techniques you can start using right away to help ease your anxiety or shyness and start living the life you were meant to live.

After performing with Ronnie Hawkins as the Hawks (1957-1964), The Band (Rick Danko, Garth Hudson, Richard Manuel, Robbie Robertson, and Levon Helm) eventually rose to fame in the sixties as backing musicians for Bob Dylan. This collaboration with Dylan presented the group with a chance to expand musically and strike out on their own. The Band's fusion of rock, country, soul, and blues music-all tinged with a southern flavor and musical adventurousness—created a unique soundscape.

Humans have long thought of their bodies and minds as separate spheres of existence. The body is physical. But the mind is mental; it perceives, remembers, believes, feels, and imagines. Although modern science has largely eliminated this mind-body dualism, people still tend to imagine their minds as separate from their physical being. Even in research, the notion of the "self" as somehow distinct from the rest of the organism persists. Joseph LeDoux argues that we have hit an epistemological wall—that ideas like the self are increasingly barriers to discovery and understanding.

They are Microserfs - six code-crunching computer whizzes who spend upward of 16 hours a day "coding" and eating "flat" foods as they fearfully scan company e-mail to learn whether the great Bill is going to "flame" one of them. But now there's a chance to become innovators instead of cogs in the gargantuan Microsoft machine. The intrepid Microserfs are striking out on their own-living together in a shared digital flophouse as they desperately try to cultivate well-rounded lives and find love amid the dislocated, subhuman whir and buzz of their computer-driven world.

In a 24/7 world, it can be a real challenge to get proper rest and give your mind and body the opportunity to fully recharge. In this new audiobook, Dr. Greg Wells outlines how small changes in the way you rest, refocus and recharge can help you improve your mental health, prevent illness and deliver optimal results. In high-performance athletic circles, “deliberate recovery” practices are the secret weapon of the very best. But you don’t have to be an elite athlete to benefit from these strategies.

On the eve of her wedding, Emily, a top Hollywood agent, is devastated to learn that her CEO fiancé is a serial cheater. Refusing to follow her instincts, she goes ahead with the marriage in order to preserve her hard-earned membership in the one percent. A master maneuverer, Emily is confident that she can outsmart her husband, clean up his messes, while enjoying the fabulous fruits of high-powered coupledom. When her husband embarks on an audacious affair with his volatile young receptionist, Emily’s savvy is put to the test.

Regarded as one of the most important sociological and business commentaries of modern times, The Organization Man developed the first thorough description of the impact of mass organization on American society.