Bank Marketing
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Think Like a Brand, Not a Bank
- By: Allison Netzer, Liz High
- Narrated by: Holly Adams
- Length: 3 hrs and 31 mins
- Unabridged
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Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time. Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands. It’s time to connect with customers and create meaningful experiences.
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Think Like a Brand, Not a Bank
- Narrated by: Holly Adams
- Length: 3 hrs and 31 mins
- Release date: 24-09-22
- Language: English
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Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns....
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Regular price: £10.99 or 1 Credit
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Going Public
- How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
- By: Dakin Campbell
- Narrated by: Brian Troxell
- Length: 11 hrs and 47 mins
- Unabridged
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Going Public is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or IPOs, are typically the first time retail investors can own a piece of the New Economy companies promising to rewire economic rules. Selling IPOs is also one of the most profitable businesses for Wall Street investment banks, who have spent the last 40 years protecting their profits.
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Going Public
- How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
- Narrated by: Brian Troxell
- Length: 11 hrs and 47 mins
- Release date: 26-07-22
- Language: English
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A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO, Going Public is a character-driven narrative centered on the last five years....
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Smarter Branding without Breaking the Bank
- Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost
- By: Brenda Bence
- Narrated by: Brenda Bence
- Length: 4 hrs and 55 mins
- Unabridged
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If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.
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Smarter Branding without Breaking the Bank
- Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost
- Narrated by: Brenda Bence
- Length: 4 hrs and 55 mins
- Release date: 27-07-12
- Language: English
- You already have the resources you need to build a powerhouse brand....
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Regular price: £11.99 or 1 Credit
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The Orange Code
- How ING Direct Succeeded by Being a Rebel With a Cause
- By: Arkadi Kuhlmann, Bruce Philp
- Narrated by: Bill Weideman, Jim Bond
- Length: 10 hrs and 33 mins
- Unabridged
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From the mid-90s to the present, ING Direct grew from a mere concept to an ocean-spanning global enterprise, now managing over $75 billion in assets and with over 7 million customers, earning unprecedented levels of consumer trust and affinity. The Orange Code is a story about conventional wisdom, and how to win by ignoring it completely.
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The Orange Code
- How ING Direct Succeeded by Being a Rebel With a Cause
- Narrated by: Bill Weideman, Jim Bond
- Length: 10 hrs and 33 mins
- Release date: 03-11-08
- Language: English
- The Orange Code is a story about conventional wisdom, and how to win by ignoring it completely....
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Regular price: £21.99 or 1 Credit
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Tracks Directory Volume Nine: Marketing
- Work Bank Data-Base, Book 9
- By: Nicholas James
- Narrated by: Mark Kovar
- Length: 24 mins
- Unabridged
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With national coverage of the first edition in 1997, Tracks found an eager audience, including many parents needing to inform their children's choices for the future. Over 15 annual editions, the title has been revised and updated. The new edition carries several work descriptions, listing pay scales and qualifications to degree level, with advice from professionals in the field and chartered institutes. The 2017 edition covers over 150 career paths in 14 sections from banking and financial services to sports and fitness.
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Tracks Directory Volume Nine: Marketing
- Work Bank Data-Base, Book 9
- Narrated by: Mark Kovar
- Length: 24 mins
- Release date: 19-01-17
- Language: English
- With national coverage of the first edition in 1997, Tracks found an eager audience, including many parents needing to inform their children's choices for the future....
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Google My Business
- From Dodging Creditors to Making Bigger Bank Deposits - A Foundation for Every Business Marketing. Wealth Hidden in Plain Sight.
- By: Paul Fussell
- Narrated by: Mark Ryan
- Length: 1 hr and 22 mins
- Unabridged
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To be a successful business, you need to stop doing random acts of marketing and start using a reliable plan for rapid business growth. Traditional thinking on creating a marketing plan has been a difficult and overwhelming process, resulting in not getting done. Google My Business reveals a new marketing cutting edge breakthrough that makes creating the foundation for a business marketing plan simple and easy. It takes the difficulty out of your business marketing strategy.
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Google My Business
- From Dodging Creditors to Making Bigger Bank Deposits - A Foundation for Every Business Marketing. Wealth Hidden in Plain Sight.
- Narrated by: Mark Ryan
- Length: 1 hr and 22 mins
- Release date: 30-04-19
- Language: English
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To be a successful business, you need to stop doing random acts of marketing and start using a reliable plan for rapid business growth. Traditional thinking on creating a marketing plan has been a difficult and overwhelming process, resulting in not getting done....
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銀行員の岐路(週刊東洋経済eビジネス新書No.315)
- Narrated by: 長谷川 俊介
- Length: 1 hr and 53 mins
- Release date: 18-03-20
- Language: Japanese
- 横並びで単純な量的拡大競争に集中するような銀行のビジネスモデルは限界に近づいている。高成長時代はとうの昔。経済が成熟して資金需要が低迷する一方、銀行には依然として預金が流入し続けている。
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銀行 破壊と再生(週刊東洋経済eビジネス新書No.282)
- Narrated by: 長谷川 俊介
- Length: 2 hrs and 7 mins
- Release date: 22-01-20
- Language: Japanese
- 全国ほぼすべてのエリアで起きている人口と企業数の継続的な減少。長らく続く貸出金利の低下。銀行収益の中核である資金利益は右肩下がりだ。地域経済の中核となるべき地方銀行も同様だ。
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銀行員の不安(週刊東洋経済eビジネス新書No.268)
- Narrated by: 長谷川 俊介
- Length: 1 hr and 56 mins
- Release date: 18-12-19
- Language: Japanese
- 大規模な人員削減策を発表したメガバンク。過当競争とカネ余り、そして進む「銀行離れ」。銀行はいわば成熟産業化しており、経営者の目は、低成長でも稼げるコスト構造作りに向かっている。銀行員が置かれている環境
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ホリエモンのビジネスウィークリーVOL.44 振興銀行破綻で中小企業融資はどうなる
- Narrated by: 堀江 貴文
- Series: ホリエモンのビジネスウィークリー, Book 44
- Length: 19 mins
- Release date: 01-07-15
- Language: Japanese
- 会社経営・企業・就職・政党etc…、誰もが気になる堀江さんの持論を、毎週約20分間収録したものです。VOL.44振興銀行破綻で中小企業融資はどうなる
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Social Media Domination
- By: Kenneth Lewis
- Narrated by: Jeff Machado
- Length: 43 mins
- Unabridged
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The widespread use of social media these days is overwhelming - the question is, as contemporary business owners who now need to capitalize on this, how do we use this to our advantage before our competitors do it first? Nowadays, it is not enough to just be savvy with the Internet, using the tried and true marketing techniques employed in that realm. Now if you want the best chances at reaching your audience, social media is your best ally.
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Social Media Domination
- Narrated by: Jeff Machado
- Length: 43 mins
- Release date: 16-11-15
- Language: English
- Even if you learn the ropes of how to use your chosen social media platforms, you need to learn the most modern techniques of building a connection with your customers....
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- By: James Kwak, Simon Johnson
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Unabridged
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Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and the citizenry fumes, the more things seem to remain the same. White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being without forcing struggling middle-class families and the elderly into poverty.
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Release date: 03-04-12
- Language: English
- White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being....
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How to Pay Off Your Mortgage 4-12 Years Sooner and Save Tens of Thousands in Interest
- By: Jake Taylor
- Narrated by: Matt Doyle
- Length: 32 mins
- Unabridged
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My name is Jake Taylor. I’m a husband and father of four beautiful children, living in Arizona, and a graduate of ASU. I’m also a US army veteran. I’ve been a mortgage broker since 2001, and have personally handled nearly 1,500 loans for my clients. The average amount I have helped home buyers to finance is $12 million per year. Throughout my career, I have helped borrowers gain access to over $200 million in loans.
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How to Pay Off Your Mortgage 4-12 Years Sooner and Save Tens of Thousands in Interest
- Narrated by: Matt Doyle
- Length: 32 mins
- Release date: 29-08-20
- Language: English
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My name is Jake Taylor. I’m a husband and father of four beautiful children, living in Arizona, and a graduate of ASU. I’m also a US army veteran. I’ve been a mortgage broker since 2001, and have personally handled nearly 1,500 loans for my clients....
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101 Ways to Start a Business for Less than $1,000
- How to Start a Business Without Breaking the Bank
- By: Tom Corson-Knowles
- Narrated by: Greg Zarcone
- Length: 2 hrs and 52 mins
- Unabridged
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I believe anyone who wants to can start a successful business with less than $1,000. You could be just moments away from a life-changing business idea. In this book, you will learn how to start a business with no money and create sales and income in seven days.
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101 Ways to Start a Business for Less than $1,000
- How to Start a Business Without Breaking the Bank
- Narrated by: Greg Zarcone
- Length: 2 hrs and 52 mins
- Release date: 26-10-15
- Language: English
- In this book, you will learn how to start a business with no money and create sales and income in seven days....
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焦燥のメガバンク(週刊東洋経済eビジネス新書No.166)
- Narrated by: 長谷川 俊介
- Length: 57 mins
- Release date: 19-06-19
- Language: Japanese
- 日本銀行が突如繰り出したマイナス金利政策。水面下に沈んだ金利を前に銀行は焦りと危機感を募らせている。これまでと同じ競争を繰り広げるだけでは、もはや展望は開けない。
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microDomination
- How to Leverage Social Media and Content Marketing to Build a Mini-Business Empire Around Your Personal Brand
- By: Trevor Young
- Narrated by: John Banks
- Length: 6 hrs and 37 mins
- Unabridged
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If you dream of launching your own business, but aren't sure what that business should be, microDomination has the answer. This new book from entrepreneur and communications guru Trevor Young shows you how to tap into your particular area of expertise and build a small business around what you know and love. No matter what particular subject you're knowledgeable about, from dog training to cooking to financial planning, microDomination shows you how to build a brand around yourself and turn that brand and expertise into profits even from the comfort of your own home.
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microDomination
- How to Leverage Social Media and Content Marketing to Build a Mini-Business Empire Around Your Personal Brand
- Narrated by: John Banks
- Length: 6 hrs and 37 mins
- Release date: 27-07-20
- Language: English
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No matter what particular subject you're knowledgeable about, from dog training to cooking to financial planning, microDomination shows you how to build a brand around yourself and turn that brand and expertise into profits even from the comfort of your own home....
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Regular price: £13.99 or 1 Credit
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World Development Report 2015
- Mind, Society, and Behavior
- By: World Bank
- Narrated by: Derek Perkins, Helen Clapp, Lisa HammGreenawalt, and others
- Length: 12 hrs and 30 mins
- Unabridged
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This newly launched report argues that development policies based on new insights into how people actually think and make decisions will help governments and civil society more readily tackle such challenges as increasing productivity, breaking the cycle of poverty from one generation to the next, and acting on climate change.
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World Development Report 2015
- Mind, Society, and Behavior
- Narrated by: Derek Perkins, Helen Clapp, Lisa HammGreenawalt, Michael Pearl
- Length: 12 hrs and 30 mins
- Release date: 17-11-15
- Language: English
- This newly launched report argues that development policies based on new insights into how people actually think and make decisions will help governments....
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Regular price: £15.99 or 1 Credit
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