Consumer Psychology

Ao longo dos últimos quinze anos, no dia a dia de seu consultório, a médica psiquiatra Ana Beatriz Barbosa Silva assistiu ao significativo aumento do número de jovens adultos em busca de ajuda contra angústia, ansiedade, depressão. Boa parte desses casos tem uma origem comum, nem sempre identificada num primeiro momento: a compulsão por compras e suas consequências para a vida financeira e social das pessoas.

The Art of Manipulation offers you a framework to master powerful and practical ways to influence and control people’s behavior, negotiate better, make your pitch, and manipulate others to get what you want. The Art of Manipulation will reshape the way you think about influencing people and getting what you want. You will get tools and effective strategies - not mere theories, but real practical strategies and how-to’s to start transforming your thinking and behavior, influencing people, and thus, get desired results faster.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.

Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?

Learn how to get true power of persuasion with this guide. Telling you exactly what to do, how to do it, and why you should do it, this guide gives you a series of ideas, strategies, and techniques that you can use immediately to get people on your side and easily get them to agree with you.

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

The person you sell to needs to know you understand what their problem or issue is. As human beings, we need to feel validated, understood, and cared for. Addressing this in your sales copy or your sales script will help it become much more effective, resulting in more conversions and a distinct advantage over your competitors.

Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.

Normative Psychoanalysis: How the Oedipal Dogma Shapes Consumer Culture' (Scholarly Articles, Vol. 14) is a critique of Sigmund Freud’s theory of the Oedipus complex. This study demonstrates that Freudian psychoanalysis, applied to children, is not permissive, but castrative; in addition, it is normative and actually a tool for forging the ideal consumer child within a consumer culture that is based on the economic paradigm of total consumption.

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion often gets a bad rap; naysayers call it manipulative. However, persuasion is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.

On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

If we could read minds, we would know what to do or say at the right time. We would never have to worry about how others perceive you, and we would not have to waste so much time on people who did not deserve it. If we could read minds, the world would be "sucker" free. Such ability would save so much time and trouble!

Das Buch soll Dir einen praktischen Einstieg in die Wirtschaftspsychologie bieten. Hierzu werden Dir insgesamt 46 verschiedene wirtschaftspsychologische Effekte der Markt-, Kunden- und Arbeitspsychologie präsentiert. Wir laden Dich ein, Dich gemeinsam mit unserem fiktiven Charakter Florian in die Welt der Wirtschaftspsychologie einzutauchen, in der Du erfährst, welche Entscheidungen Florian aufgrund der wirtschaftspsychologischen Phänomene in seinem (neuen) Unternehmen trifft. Starte noch heute Deine Reise in die Welt der Wirtschaftspsychologie!

Persuasion: The Definitive Guide to Understanding Influence, Mind Control, and NLP is a comprehensive guide to unlocking the potential every person possesses to achieve any goal and overcome any obstacles in life.

The Mythology of Narcissism - 2017 revised, updated, and reformatted edition - is a scholarly article both for neophytes and professionals on the subject of narcissism, a recognized psychiatric pathology or disorder that the author identifies, for various reasons, as typically related to our modern consumer culture.