Customer Strategy
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- By: Peter Fader, Sarah Toms
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Unabridged
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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Not for a new marketer
- By Burt on 24-05-24
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Release date: 11-06-19
- Language: English
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....
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The Business of Belonging
- How to Make Community your Competitive Advantage
- By: David Spinks
- Narrated by: Christopher Douyard
- Length: 6 hrs and 19 mins
- Unabridged
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The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.
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Really useful in depth knowledge on community
- By N. Attridge on 20-03-24
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The Business of Belonging
- How to Make Community your Competitive Advantage
- Narrated by: Christopher Douyard
- Length: 6 hrs and 19 mins
- Release date: 18-05-21
- Language: English
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CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist....
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- By: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Unabridged
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Release date: 31-12-21
- Language: English
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- By: Nicolaj Siggelkow, Christian Terwiesch
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Unabridged
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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A good starting point
- By Michael J Birdsall on 20-01-21
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrated by: David Marantz
- Length: 6 hrs and 58 mins
- Release date: 20-10-20
- Language: English
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage....
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- By: Nick Mehta, Allison Pickens, Maria Martinez - foreword
- Narrated by: Chloe Cannon
- Length: 10 hrs and 6 mins
- Unabridged
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- Narrated by: Chloe Cannon
- Length: 10 hrs and 6 mins
- Release date: 31-07-20
- Language: English
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate....
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- By: Jim Kalbach, Michael Schrage - foreword
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Unabridged
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Narrated by: Tom Parks
- Length: 8 hrs and 10 mins
- Release date: 28-05-24
- Language: English
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
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The Product Momentum Gap
- Bringing Together Product Strategy and Customer Value
- By: Dave Martin, Andrea Saez
- Narrated by: Olivier Hein
- Length: 2 hrs and 29 mins
- Unabridged
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Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success. In its audio, you’ll uncover the transformative power of the Product VCP (Value Creation Plan), a comprehensive blueprint for aligning your teams in creating genuine value for the customer.
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Like the Phoenix Project, I was nodding like the Churchill Dog
- By Gary on 14-11-23
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The Product Momentum Gap
- Bringing Together Product Strategy and Customer Value
- Narrated by: Olivier Hein
- Length: 2 hrs and 29 mins
- Release date: 10-11-23
- Language: English
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Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success....
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Customer Innovation
- Customer-centric Strategy for Enduring Growth
- By: Marion Debruyne
- Narrated by: Teri Schnaubelt
- Length: 8 hrs and 14 mins
- Unabridged
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Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.
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Customer Innovation
- Customer-centric Strategy for Enduring Growth
- Narrated by: Teri Schnaubelt
- Length: 8 hrs and 14 mins
- Release date: 19-03-19
- Language: English
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Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short....
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- By: Melina Palmer
- Narrated by: Kate Coventry
- Length: 7 hrs and 51 mins
- Unabridged
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Narrated by: Kate Coventry
- Length: 7 hrs and 51 mins
- Release date: 19-03-24
- Language: English
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price.
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The Power of Nice
- How to Conquer the Business World with Kindness
- By: Linda Kaplan Thaler, Robin Koval
- Narrated by: Linda Kaplan Thaler, Robin Koval
- Length: 2 hrs and 58 mins
- Unabridged
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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
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There is wisdom in the ages
- By GeorgeSavva on 06-02-24
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The Power of Nice
- How to Conquer the Business World with Kindness
- Narrated by: Linda Kaplan Thaler, Robin Koval
- Length: 2 hrs and 58 mins
- Release date: 24-07-07
- Language: English
- Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....
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The Excellence Dividend
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 36 mins
- Unabridged
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Tom Peters, the international best-selling author of In Search of Excellence, which has sold over one million copies, concludes his 15 definitive rules on professional excellence and why, today, they are more important than ever. The Excellence Dividend is a critical new book from one of today's leading visionaries in business. This year's winner of the Thinkers 50 Lifetime Achievement Award and the CEO Reads Lifetime Contribution to the Business Book Industry Award, Tom Peters is one of the world's most revered management gurus and global business thinkers.
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Great book, not the best format for audio
- By Daniel on 20-07-18
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The Excellence Dividend
- Narrated by: Tom Peters
- Length: 11 hrs and 36 mins
- Release date: 19-04-18
- Language: English
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Tom Peters, the international best-selling author of In Search of Excellence, which has sold over one million copies, concludes his 15 definitive rules on professional excellence and why, today, they are more important than ever....
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Customer Data and Privacy
- The Insights You Need from Harvard Business Review (HBR Insights Series)
- By: Harvard Business Review
- Narrated by: Christopher Grove, Janet Metzger
- Length: 2 hrs and 56 mins
- Unabridged
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Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.
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Customer Data and Privacy
- The Insights You Need from Harvard Business Review (HBR Insights Series)
- Narrated by: Christopher Grove, Janet Metzger
- Series: HBR Insights Series
- Length: 2 hrs and 56 mins
- Release date: 22-09-20
- Language: English
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Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly....
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- By: Jamey Stegmaier
- Narrated by: Mitchell Lucas
- Length: 4 hrs and 25 mins
- Unabridged
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As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.
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An inexpensive introduction to Crowdfunding
- By Alan Fitzgerald on 12-11-17
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- Narrated by: Mitchell Lucas
- Length: 4 hrs and 25 mins
- Release date: 04-09-15
- Language: English
- In this audiobook Jamey Stegmaier goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money....
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- By: Adam Ferrier, Jen Flemming - contributor
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Unabridged
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
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Gave me fab ideas and clarity on branding
- By Andrew B on 29-01-24
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Release date: 09-06-20
- Language: English
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand....
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- By: Jeff Henderson, John C. Maxwell - foreword
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Unabridged
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Release date: 01-10-19
- Language: English
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum....
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Tilt
- Shifting Your Strategy from Products to Customers
- By: Niraj Dawar
- Narrated by: Walter Dixon
- Length: 6 hrs and 1 min
- Unabridged
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrated by: Walter Dixon
- Length: 6 hrs and 1 min
- Release date: 21-03-14
- Language: English
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Think Like Your Customer
- A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
- By: Bill Stinnett
- Narrated by: Jeff Cummings
- Length: 4 hrs and 48 mins
- Unabridged
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The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business" In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.
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Great Work Bill
- By Amazon Customer on 22-04-22
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Think Like Your Customer
- A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
- Narrated by: Jeff Cummings
- Length: 4 hrs and 48 mins
- Release date: 23-07-21
- Language: English
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In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions....
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Fanocracy
- Turning Fans into Customers and Customers into Fans
- By: Reiko Scott, Tony Robbins - foreword, David Meerman Scott
- Narrated by: David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Length: 8 hrs and 26 mins
- Unabridged
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In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.
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Fantastic book
- By Charlie Hunt on 18-04-20
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Fanocracy
- Turning Fans into Customers and Customers into Fans
- Narrated by: David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Length: 8 hrs and 26 mins
- Release date: 07-01-20
- Language: English
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In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom....
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Google AdWords
- The Only PPC Advertising Guide You'll Need to Reach New Customers and Grow Your Business. How to Use Google Analytics and SEO. Use Google, Facebook and You Tube into a Single Strategy
- By: Luke Harris
- Narrated by: Aaron Miller
- Length: 3 hrs and 7 mins
- Unabridged
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This book is a complete beginners guide to fully grasping the ways of utilising pay per click advertising to have a wider customer reach and expand your business. It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.
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one of the worst books I have listened to..the nar
- By satnam on 17-02-20
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Google AdWords
- The Only PPC Advertising Guide You'll Need to Reach New Customers and Grow Your Business. How to Use Google Analytics and SEO. Use Google, Facebook and You Tube into a Single Strategy
- Narrated by: Aaron Miller
- Length: 3 hrs and 7 mins
- Release date: 13-01-20
- Language: English
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This book is a complete beginners guide to fully grasping the ways of utilising pay per click advertising to have a wider customer reach and expand your business....
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Business Model Shifts
- Six Ways to Create New Value for Customers
- By: Patrick Van Der Pijl, Justin Lockitz, Roland Winjen, and others
- Narrated by: Graham Rowat
- Length: 7 hrs and 14 mins
- Unabridged
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This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift.
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You need the physical book
- By Kindle Customer on 24-06-22
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Business Model Shifts
- Six Ways to Create New Value for Customers
- Narrated by: Graham Rowat
- Length: 7 hrs and 14 mins
- Release date: 26-01-21
- Language: English
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This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift....
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