Game Industry Business

Jason Schreier's groundbreaking reporting has earned him a place among the preeminent investigative journalists covering the world of video games. In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it.

Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

The inside story of the booming video-game industry from the late 1990s to the present, as told by the managing director of Ubisoft's Massive Entertainment (The Division, Far Cry 3, Assassin's Creed: Revelations).

Video games are more popular than ever, but the industry is small and notoriously difficult to break into. This audiobook will cover the complete process from job application to landing a job, as well as give an honest look at life as a professional video game developer. Whether you dream of a successful career in video games or are simply curious, this audiobook will provide knowledge and insight about the game industry written by a professional game developer.

Haven’t you always wanted to know what it would be like to work for a publisher? Or what it’s like to be a freelance game designer, developer, or artist? Or whether you can still work on your own games once you’ve signed that contract to work full-time for a publisher? You’ll discover all this and more as we dive into the pros and cons of working in-house vs. freelancing as well as how others got into these roles and what they have learned.

Best-selling author Jeffrey Fox literally wrote the book on How to Become a CEO, and radio talk show host Robert Reiss has interviewed several of the world’s top CEOs. In The Transformative CEO, they have boiled down the characteristics it takes to become a transformational CEO—the kind that takes problems and transforms them into opportunities for growth and profit. With research based on first-hand interviews with superstar CEOs, The Transformative CEO provides valuable strategies that any manager, business owner, or executive can use.