Genius Culture

Coke and Pepsi McDonald never asked to be geniuses. They never asked to get lowered into a basket of boiling french fries, either. And they certainly never asked to be frozen in soft-serve ice cream, stampeded in a wild stadium riot, or kidnapped on a high-speed roller coaster. But that's what happens when a red-haired villain named Archie Clone is chasing you across America. This just might be the most dangerous road trip in history - and the most awesome!

Coke and Pepsi McDonald didn’t want to jump off a cliff. They didn't want to get hit by poisoned darts from blowguns either. And they certainly don't want to get locked in their burning school, thrown into a pit at the top of a sand dune, or drowned in a vat of liquefied Spam. But what are you supposed to do when you’re being chased across the country by your insane health teacher and two guys in bowler hats who are trying to kill you? One thing's for sure, it'll be a snap for Coke and Pep to write their essays on "How I Spent My Summer Vacation."

The wackiest road trip in history continues in book four of the New York Times best-selling Genius Files series, following twins Coke and Pepsi as they dodge villains and visit weird-but-true landmarks from Texas all the way to Roswell, New Mexico. With the real-kid humor that has earned him millions of fans around the world, and featuring all-new weird-but-true locations around America, From Texas with Love is absolutely batty!

Just when they think they are safe, theMcDonald twins are chased by an evil Elvis impersonator, trapped in a pool of flesh-eating soda pop, nearly pulverized in a giant shredder, and crushed in a turbo-charged carnival ride. Worst of all, no one believes them! Will they make it out alive? Will they ever find out who's really after them? All bets are off in this explosive third book in the Genius Files series.

Nikola Tesla (1856-1943), credited as the inspiration for radio, robots, and even radar, has been called the patron saint of modern electricity. Based on original material and previously unavailable documents, this acclaimed book is the definitive biography of the man considered by many to be the founding father of modern electrical technology.

Will the twins make it back home to California in one piece, or will they fall off the top of the Golden Gate Bridge? It's all coming to an end with this fifth book in the Genius Files series. You'll have to listen to believe it!

Want to know how AT&T's Bell Labs developed semiconductor technology - and how its leading scientists almost came to blows in the process? Want to understand how radio and television work - and why RCA drove their inventors to financial ruin and early graves? Conquering the Electron offers these stories and more, presenting each revolutionary technological advance right alongside blow-by-blow personal battles that all too often took place.

Basketball is the second-most popular sport in the world - an insanely complicated game built on a combination of athleticism, craftiness, rules, intangibles, and superstardom. However, while it's enjoyable to watch, the real reason it works is because it's a game of culture, art, and all the things that make us human. How to Watch Basketball Like a Genius deconstructs the sport from top to bottom and then puts it back together again, detailing its intricacies through reporting and dozens of interviews with experts.

The Genius Makers tells the story of AI from pioneering days to current achievements to future potential. At the same time it takes the lid off what has effectively become an arms race between Google, Microsoft, Facebook and OpenAI, in which Google may be the clear frontrunner at present, but Facebook has shown itself to be both nimble and innovative, and OpenAI, the company recently founded by Elon Musk and Sam Altman, has made itself the confident upstart of the pack.

Life is boring: filled with meetings and traffic, errands and emails. Nothing we'd ever call fun. But what if we've gotten fun wrong? In Play Anything, visionary game designer and philosopher Ian Bogost shows how we can overcome our daily anxiety; transforming the boring, ordinary world around us into one of endless, playful possibilities. The key to this playful mindset lies in discovering the secret truth of fun and games.

Leaving school and starting his career at Decca Records in 1958 at the age of sixteen, Tony King would soon find himself becoming close friends with Elton John, rekindling John Lennon and Yoko Ono's relationship, mediating a quarrelsome Mick Jagger and Keith Richards and spending time with Freddie Mercury in his final days - a far cry from his childhood days in Eastbourne. Living in an era of seismic social, technological and cultural transformation, King experienced these defining moments as a stalwart in London and New York's gay scenes.

A candid, colorful, and comprehensive oral history that reveals the secrets of Silicon Valley - from the origins of Apple and Atari to the present day clashes of Google and Facebook, and all the start-ups and disruptions that happened along the way. Drawing on over 200 in-depth interviews, Valley of Genius takes listeners from the dawn of the personal computer and the Internet, through the heyday of the web, up to the very moment when our current technological reality was invented.

This riveting biography from the American Bar Association visits the spectacular life of Edwin Land, breakthrough inventor. At the time of his death, he stood third on the list of our most prolific inventors, behind only Thomas Edison and one of Edison's colleagues. Land's most famous achievement was the creation of a revolutionary film-and-camera system that could produce a photographic print moments after the picture was taken.

Following his blockbuster biography of Steve Jobs, The Innovators is Walter Isaacson’s revealing story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and an indispensable guide to how innovation really happens. What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?

In 2008, Elon Musk's SpaceX became the first private company to build a low-cost rocket that could reach orbit. Suddenly Silicon Valley, not NASA, was the epicentre of the new Space Age. Start-ups and investors began to realise that the heavens - ungoverned and unregulated - were open for business. When the Heavens Went on Sale tells the remarkable, unfolding story of this frenzied race to control access to outer space. Ashlee Vance follows four pioneering companies - Astra, Firefly, Planet Labs and Rocket Lab - as they attempt to launch thousands of low-cost rockets and satellites into orbit.

Planning the invasion of Normandy, the Allies knew that decoding the communications of the Nazi high command was imperative for its success. But standing in their way was an encryption machine they called Tunny (British English for “tuna”), which was vastly more difficult to crack than the infamous Enigma cipher.

Famed inventor Henry "Hank" Witherspoon has gone missing, and it's up to Jack and his brilliant siblings, Ava and Matt, to find him. At Hank's ransacked lab, the siblings discover clues to the project he's been working on - a new way to generate and store electricity, inspired by the electric eels of the Amazon.

In the vein of Neil Strauss’ The Game and Joshua Foer’s Moonwalking with Einstein comes the fascinating story of one man’s colorful, mysterious, and personal journey into the world of magic and his unlikely invitation into an underground secret society of revolutionary magicians from around the world.

The origin story of the post-truth age: the candid inside tale of two online media rivals, Nick Denton of Gawker Media and Jonah Peretti of HuffPost and BuzzFeed, whose delirious pursuit of attention at scale helped release the dark forces that would overtake the internet and American society.

The '80s were about big ideas writ large - new money, new style, gender fluidity, gay pride, attritional politics, the 'special relationship', nuclear fear, AIDS, cocaine, ecstasy, tabloid royalty, the rise of urban pop and ultimately geopolitical chaos. Using a big narrative approach, Dylan Jones' history of the decade in pop frames the decade through some of its most important and popular hits, choosing records that either epitomised their time or ushered in a new cultural shift.