Popular Myths

50 Great Myths of Popular Psychology uses popular myths as a vehicle for helping students and laypersons to distinguish science from pseudoscience. It also explores topics that listeners will relate to, but often misunderstand, such as "opposites attract", "people use only 10% of their brains", and "handwriting reveals your personality", and provides a "mythbusting kit" for evaluating folk psychology claims in everyday life.

Uncover the fascinating and complex women from mythology and folklore with this collection of stories profiling powerful goddesses, mighty queens, and legendary creatures. Get inspired with 50 fascinating stories of powerful female figures from mythologies around the world. From heroines and deities to leaders and mythical creatures, this collection explores figures of myth who can inspire modern listeners with their ability to shape our culture with the stories of their power, wisdom, compassion, and cunning.

The editors of Scientific American’s best-selling Fact or Fiction: Science Tackles 58 Popular Myths return with Fact or Fiction 2: 50 (More) Popular Myths Explained. We cast an analytical eye on another collection of urban lore and cultural myths that persist so long in our collective consciousness they acquire a ring of truth. Who hasn’t heard the “five-second rule”, which insists that food dropped on the floor is safe to eat if it’s picked up within five seconds? How many of us have been told to “feed a cold, starve a fever"?

Myths are usually seen as stories from the depths of time—fun and fantastical, but no longer believed by anyone. Yet, as Philip Ball shows, we are still writing them—and still living them—today. From Robinson Crusoe and Frankenstein to Batman, many stories written in the past few centuries are commonly, perhaps glibly, called "modern myths." But Ball argues that we should take that idea seriously. Our stories of Dracula, Dr. Jekyll and Mr. Hyde, and Sherlock Holmes are doing the kind of cultural work that the ancient myths once did.

Did NASA really spend millions creating a pen that would write in space? Is chocolate poisonous to dogs? Does stress cause gray hair? These questions are a sample of the urban lore investigated in this audiobook, Fact or Fiction: Science Tackles 58 Popular Myths. Drawing from Scientific American’s “Fact or Fiction” and “Strange But True” columns, we’ve selected 58 of the most surprising, fascinating, useful, and just plain wacky topics confronted by our writers over the years.

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR and grant listeners insight into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

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