Practical Product

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers.

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Agile doesn’t just change how teams work. It also changes how teams are led. Agile requires a radically different approach to leadership, one that puts business, design, and engineering at equal levels - where they must work as peers. This is called "lateral leadership", but it creates a challenge for roles like product management. Agile leadership requires teams to align around a committed vision and support it in the best possible way without formal authority.

The current treatment of hypothyroidism is superficial and unsatisfactory. Patients continue to suffer from the symptoms of hypothyroidism despite taking thyroid pills. Even worse, there is no treatment for Hashimoto's thyroiditis, the root cause of hypothyroidism in a large number of patients. Dr. Sarfraz Zaidi, a former assistant clinical professor of medicine at UCLA and a leading endocrinologist in the USA, has made a breakthrough discovery about the real cause of Hashimoto's thyroiditis and how to effectively treat it.

A practical guide to developing and implementing a comprehensive business-management system that integrates quality, environmental, and safety and incorporates lean and Six Sigma to reduce waste and variation.

Author Harvey Reese, a successful new-product developer, consultant, and licensing agent, reveals his proven step-by-step process for formulating an idea that manufacturers are willing to pay for. He gives you the nuts and bolts information on patents, negotiating the deal, and the licensing process. Filled with examples of successful, well-known licensing ventures, How to License your Million Dollar Idea has all the information and motivation you need to grow your idea into a fortune.

Product development teams today face an increasingly complex set of ethical problems. How do we protect user privacy? With whom should we partner? Who do we welcome into our online communities? How do we ensure online fairness? How do we keep our users safe? Too often, the first time we consider questions like these is after a complaint in the market - a painful and expensive starting point. At that point, all we can do is react. Instead, it's possible to take a proactive approach, baking an ethical framework into our product development process.

The world of digital marketing is changing at a rapid pace, and new vehicles of making money are on the rise. Imagine making extra $5,000, $8,000, or even $20,000 a month online without spending 15 hours a day in front of your computer. You can do this by capitalizing on the high demand business models of 2020 and beyond. That is, my friend, the power of building a passive income business in 2020. You can make passive income with nothing but your laptop, an internet connection, and the right strategies from anywhere in the world.

Despite the familiar limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations. This case study describes how we developed “Creative Bursts” to prove that our organization could look to its UX team for innovation leadership.