Science Advertising
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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A very good book, a very bad production
- By magneticboy on 14-12-22
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Release date: 15-11-22
- Language: English
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
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The Tipping Point
- How Little Things Can Make a Big Difference
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Unabridged
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In this brilliant and original audiobook, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
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Kind of disappointing
- By Russell on 25-05-23
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The Tipping Point
- How Little Things Can Make a Big Difference
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Release date: 26-01-23
- Language: English
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In this brilliant and original audiobook, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire....
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Propaganda
- By: Edward Bernays, Mark Crispin Miller - introduction
- Narrated by: Grover Gardner
- Length: 4 hrs and 42 mins
- Unabridged
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A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".
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Great read/listen, very interesting
- By loubee29 on 31-01-21
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Propaganda
- Narrated by: Grover Gardner
- Length: 4 hrs and 42 mins
- Release date: 25-07-17
- Language: English
- A seminal and controversial figure in the history of political thought and public relations....
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A Secret History of Brands
- The Dark and Twisted Beginnings of the Brand Names We Know and Love
- By: Matt MacNabb
- Narrated by: Matt Godfrey
- Length: 6 hrs and 22 mins
- Unabridged
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We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.
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A Secret History of Brands
- The Dark and Twisted Beginnings of the Brand Names We Know and Love
- Narrated by: Matt Godfrey
- Length: 6 hrs and 22 mins
- Release date: 28-12-21
- Language: English
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A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW among others....
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For the Culture
- The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
- By: Marcus Collins
- Narrated by: Cary Hite
- Length: 9 hrs and 32 mins
- Unabridged
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We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.
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For the Culture
- The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
- Narrated by: Cary Hite
- Length: 9 hrs and 32 mins
- Release date: 11-05-23
- Language: English
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Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour....
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The Advertising Effect
- By: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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Interesting Points Raised
- By Phill on 03-08-21
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release date: 16-09-14
- Language: English
- In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe....
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Propaganda
- By: Edward Bernays
- Narrated by: Barry J. Peterson
- Length: 3 hrs and 4 mins
- Unabridged
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Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.
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Propaganda
- Narrated by: Barry J. Peterson
- Length: 3 hrs and 4 mins
- Release date: 09-03-18
- Language: English
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Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication...
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Sales and Marketing for Decorators
- By: Jon Mears
- Narrated by: Graham Mack
- Length: 5 hrs and 40 mins
- Unabridged
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If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.
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Very useful and easy to listen to
- By Olly Austin on 31-08-22
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Sales and Marketing for Decorators
- Narrated by: Graham Mack
- Length: 5 hrs and 40 mins
- Release date: 08-12-20
- Language: English
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If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits....
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Black Still Matters in Marketing
- Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand
- By: Pepper Miller
- Narrated by: Allyson Johnson
- Length: 6 hrs and 40 mins
- Unabridged
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Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.
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Black Still Matters in Marketing
- Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand
- Narrated by: Allyson Johnson
- Length: 6 hrs and 40 mins
- Release date: 18-12-18
- Language: English
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Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans....
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Witty, funny and utterly compelling
- By Kevin on 23-12-12
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Release date: 10-08-10
- Language: English
- What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....
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The Persuasive Power of Campaign Advertising
- By: Travis N. Ridout, Michael M. Franz
- Narrated by: Mike DelGaudio
- Length: 4 hrs and 20 mins
- Unabridged
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Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.
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The Persuasive Power of Campaign Advertising
- Narrated by: Mike DelGaudio
- Length: 4 hrs and 20 mins
- Release date: 20-03-15
- Language: English
- Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them....
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Campaigns That Shook the World
- The Evolution of Public Relations
- By: Danny Rogers
- Narrated by: Danny Rogers
- Length: 7 hrs and 4 mins
- Unabridged
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Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.
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Extremely disappointing
- By Amazon Customer on 04-09-18
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Campaigns That Shook the World
- The Evolution of Public Relations
- Narrated by: Danny Rogers
- Length: 7 hrs and 4 mins
- Release date: 28-01-16
- Language: English
- Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades....
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- By: Joseph Turow
- Narrated by: Rob Grgach
- Length: 7 hrs and 50 mins
- Unabridged
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By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Narrated by: Rob Grgach
- Length: 7 hrs and 50 mins
- Release date: 17-01-17
- Language: English
- By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores....
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AI and the Future of Affiliate Marketing
- Strategies for Online Financial Success Using Artificial Intelligence
- By: Nicholas Penn
- Narrated by: Brian Thackeray
- Length: 3 hrs
- Unabridged
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"AI and the Future of Affiliate Marketing" is not just an audiobook; it's an essential tool for anyone looking to capitalize on the opportunities presented by AI in the digital marketing space. Equip yourself with the knowledge and skills to harness the power of AI, drive traffic, increase conversions, and achieve online financial success.
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AI and the Future of Affiliate Marketing
- Strategies for Online Financial Success Using Artificial Intelligence
- Narrated by: Brian Thackeray
- Length: 3 hrs
- Release date: 03-01-24
- Language: English
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"AI and the Future of Affiliate Marketing" is not just an audiobook; it's an essential tool for anyone looking to capitalize on the opportunities presented by AI in the digital marketing space....
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Why Do You Hate Money?
- A Fitness Marketing Guide to Create Content That Kills, Craft Copy That Converts, and Master the Science of Selling Without Selling Out
- By: Joey Percia
- Narrated by: Joey Percia
- Length: 4 hrs and 30 mins
- Unabridged
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Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love.
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Why Do You Hate Money?
- A Fitness Marketing Guide to Create Content That Kills, Craft Copy That Converts, and Master the Science of Selling Without Selling Out
- Narrated by: Joey Percia
- Length: 4 hrs and 30 mins
- Release date: 28-06-19
- Language: English
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Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love....
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Platform
- The Art and Science of Personal Branding
- By: Cynthia Johnson
- Narrated by: Cynthia Johnson
- Length: 6 hrs and 34 mins
- Unabridged
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The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
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Could have been shorter
- By J.Doherty on 19-04-21
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Platform
- The Art and Science of Personal Branding
- Narrated by: Cynthia Johnson
- Length: 6 hrs and 34 mins
- Release date: 05-02-19
- Language: English
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The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson....
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Guerilla P.R.
- Waging an Effective Publicity Campaign Without Going Broke
- By: Michael Levine
- Narrated by: Michael Levine
- Length: 2 hrs and 58 mins
- Abridged
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Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.
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Guerilla P.R.
- Waging an Effective Publicity Campaign Without Going Broke
- Narrated by: Michael Levine
- Length: 2 hrs and 58 mins
- Release date: 16-10-09
- Language: English
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Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars....
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Sex Sells, or Not: Sex in Advertising: A Look at the In-Depth Science of Using Sex in Advertising to Increase Sales
- By: Trevor Clinger
- Narrated by: Robert MacNeill
- Length: 17 mins
- Unabridged
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What makes sex so special, compared to other methods of advertising? Dive into this wonderful, best-selling audiobook to understand why this type of advertising can be the main "culprit" that helps many companies, and even whole industries, skyrocket in terms of success.
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Sex Sells, or Not: Sex in Advertising: A Look at the In-Depth Science of Using Sex in Advertising to Increase Sales
- Narrated by: Robert MacNeill
- Length: 17 mins
- Release date: 12-01-15
- Language: English
- Dive into this wonderful, best-selling audiobook to understand why this type of advertising can be the main "culprit" that helps many companies, and even whole industries, skyrocket in terms of success....
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Taking Aim at Attack Advertising
- Understanding the Impact of Negative Campaigning in US Senate Races
- By: Kim Fridkin, Patrick Kenney
- Narrated by: Teri Schnaubelt
- Length: 5 hrs and 7 mins
- Unabridged
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Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on US senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups.
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Taking Aim at Attack Advertising
- Understanding the Impact of Negative Campaigning in US Senate Races
- Narrated by: Teri Schnaubelt
- Length: 5 hrs and 7 mins
- Release date: 27-08-19
- Language: English
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Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? Listen and find out....
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- By: Daniel Hayes
- Narrated by: Tanvir Karim
- Length: 3 hrs
- Unabridged
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role. By providing the public with the promise of representation, voice, and agency, commercial democracy results in the formation of new types of social contracts.
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Narrated by: Tanvir Karim
- Length: 3 hrs
- Release date: 19-04-24
- Language: English
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role.
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