Space Industry

Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.

Sierra Nevada, Northrup Grumman, Boeing, and Bigelow Aerospace built prototypes of deep-space habitats that NASA began testing in March 2019. Therefore, physical evidence exists that human beings are committed to living in space for purposes of research and industrial pursuits such as mining. Now that companies are set to take both professional astronauts and well-trained passengers into space as early as summer of 2021, this book will prepare you to take your place - whether as an investor, owner, employee, or enthusiast - in the exciting world of space exploration.