AUTHOR

David S Duncan

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David Scott Duncan is a managing director at Innosight, where he works with leaders to create customer-centric teams, strategies, and organizations. He is the coauthor of two previous books, including the Wall Street Journal bestseller Competing Against Luck: The Story of Innovation and Customer Choice, written with the legendary Harvard Business School professor Clayton Christensen. A leading authority on the theory and application of jobs to be done, Duncan has extensive experience conducting market investigations around the world. Prior to his consulting career, he earned a PhD in physics from Harvard University. He lives with his family in East Greenwich, RI.

Best Sellers

A vida secreta dos clientes [The Secret Life of Customers]

Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta [A Detective Story About Solving the Mystery of Customer Behavior]

By: David S. Duncan

Narrated by: Roberto Rocha

Length: 5 hrs and 44 mins

Release date: 30-04-24

Language: Portuguese

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