AUTHOR

Mara Einstein

Tap the gear icon above to manage new release emails. Follow Mara Einstein to get new release emails from Audible and Amazon.

Dr. Mara Einstein is a powerhouse marketing critic who pulls no punches. After working for a decade in corporate marketing for some of the biggest names in the business, she left for academia and writing. The New York Times called Black Ops Advertising “well-researched and accomplished” and The Guardian agreed, saying “Einstein’s explanations of all this – from internet news organisations to TV product placement and even dating sites – are thoroughly researched, elegantly explained and often alarming, even for readers familiar with most of the above facts in the abstract.” She has written for Advertising Age, Salon, Harvard Business Review, Newsday, and Fastcoexist, and given talks from New York to San Francisco, from Brazil to the UK. Mara is regularly quoted in The New York Times, Los Angeles Times, Bloomberg BusinessWeek, and The Wall Street Journal, among many others, and has appeared on HuffPost Live, The Brian Lehrer Show, NPR’s Marketplace, and popular podcasts, such as The Majority Report with Sam Seder. Dr. Einstein (and, yes, she is distantly related) has a BFA in theater from Boston University, an MBA from the Kellogg Graduate School of Management at Northwestern University, and a PhD in Media Ecology from New York University. She is a tenured professor, and former chair, of media studies at Queens College (CUNY). For the latest trends in advertising and marketing, visit my website drmaraeinstein.com, or follow me on Spoutible or LinkedIn (drmaraeinstein).

Best Sellers

Black Ops Advertising

Native Ads, Content Marketing, and the Covert World of the Digital Sell

By: Mara Einstein

Narrated by: Tamara Marston

Length: 7 hrs and 49 mins

Release date: 13-09-16

Language: English

4 out of 5 stars 4 ratings
Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

Regular price: £14.99 or 1 Credit

Sale price: £14.99 or 1 Credit

Try for £0.00