Marketing & Sales

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.... 

Twenty-seven-year-old entrepreneur and CEO of Social Chain Steven Bartlett presents a disruptive, fulfilment-first approach to living in the modern connected age....

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....

In the new edition of this highly acclaimed bestseller, Robert Cialdini explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings....

In this audio edition of the totally revised underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business....

In The 10X Mentor, available exclusively in audio via Audible, Grant Cardone takes listeners underwing to teach them the fundamentals of his success, and not just modest success: We’re talking 10X success....

Jordan Belfort - immortalised by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - at last reveals how to use the Straight Line System....

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.... 

In this brilliant and original audiobook, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire....

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage....

The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications....

Divided into three sections, How Are You, Really? is a path to coming home to yourself, following what your intuition may have been quietly telling you to do for a long time, and the practical tools for how to make changes for the better....

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale....

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force....

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

From 'Just Do It' to the Swoosh logo, everything Nike creates is precision-engineered to connect with its customers' deepest emotions. Now, Nike's former CMO outlines a method that uses creativity to forge deep, lasting bonds with customers. He calls it Emotion by Design....

Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak....

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how....

Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them....

In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have....

As an entrepreneur, you want to create a positive atmosphere at your workplace. Whether you are new to entrepreneurship or already running a business, this book will help you discover how to become a positive leader. With the right knowledge and resources, you can take action to start either an online or offline business that you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality!

In Dominate Your Market, seven-figure entrepreneur and high-profile business growth consultant Michael Pedersen draws on over 20 years of experience building successful businesses with viral brands and helping other CEOs and entrepreneurs find their passions to offer you time-tested, proven methods for finding your life purpose and creating an unstoppable Market Dominating Position with your existing small business or new start-up venture.

This is a quick down-and-dirty, get-you-on-the-street, forget-any-fears, put-money-in-your-pocket start-up guide to selling copiers. You don’t need the complete history and working theory of the printing industry, the evolution of duplicating machines, etc. The information contained within shows you how to create relationships. This skill alone improves every aspect of life. This publication’s intent is to quickly show you how easy it is to help businesses and people by educating them on solutions to improve efficiency and appear more professional.

You may have been excited to get start with posting picture and videos for your OnlyFans account, but quickly realized there just weren't enough people signing up. Should you try the high-volume, low-price strategy of charging $4.99 per month or the low-volume, more money strategy of $19.99 per month? Inside this audio program, we discuss everything you need to know. Some of the secrets found inside include finding your niche, pricing and packaging strategies, defining benefits for patrons, setting up payment and shipping systems, word-of-mouth strategies, social media, and more.

So many Etsy sellers with incredible products and potential are completely buried by the competition. Whether you’re just starting out on Etsy or have been putting a lot of work into your Etsy shop without much success, don’t give up. Instead, get this book. Because our success on Etsy wasn’t an accident or “good luck”. It was the result of meticulous testing, research, and doing more of what worked (and less of what didn’t!). It’s replicable. In The Ultimate Guide to Selling on Etsy, we’ll walk you through everything you need to know to succeed and grow on Etsy.

One of the most effective methods to begin learning internet marketing is to break it down into the numerous objectives that a firm may pursue with it. With that in mind, we may categorize sales as a main objective of internet marketing, and many firms do focus on driving people directly to paid offers whether they are digital product sales pages or physical product pages within an eCommerce store. However, sales remain a distant, long-term goal for many organizations. However, a more prevalent immediate or short-term objective of internet marketing is lead generation.

The time is ripe for small and medium businesses to step out of their confines and start thinking big. You, as a business-owner, must get your products or services before the public. A head-turning advertisement can someday turn your business from a corner store to a giant corporation. Where do you start? The digital marketplace is the future for advertising your business. You can measure your performance easily with the help of paid and unpaid tools.

This excellent guide is about successful people who have created innovative products and brands. It tells about how a brand affects its creator's life and what ups and downs creative people had to go through to succeed ultimately. With this all-inclusive guide, you'll experience unique ways to examine branding from all angles and the importance of building it for everyone who wants to make a name for themselves from musicians to politicians. A complete practical guide to creating an irresistible story brand business.

Learn how you can apply motorsports branding lessons to your business or your race team. Filled with practical, real-world tips to help you build your brand and achieve your goals. In this book, you’ll learn how you can use branding to give your team or your business “the look” all while keeping within a grassroots-sized budget. Fritz Wilke, Fortune 500 marketer and longtime front-runner in the Sports Car Club of America’s top amateur road racing series, shares his insights on building brands into powerful marketing tools to attract customers and sponsorship.

In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.

Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful.

We live in unpredictable and unstable times. We have lived through recessions, scandals, pandemics, and natural disasters. How, as business leaders, do you continue to operate and grow a successful company, surrounded by so much uncertainty? This book identifies the four essential habits in surviving a zombie apocalypse (or other unimaginable events) so you focus your habit-forming skills on the actions that will have an immediate impact on your business, no matter what is happening. By practicing these habits, you will be able to take action when the next situation approaches.

Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve. Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do. This guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.

This essay sheds light on how entrepreneurs and brands can build a massive Instagram following and also elucidates the power of extreme fame leverage on Instagram and other social media platforms. Additionally, how Instagrammers should leverage their audience to further grow their following is delineated in this essay.

The Trust Formula will guide you through the research, stories, and specific strategies to move your leads, customers, and audience into action. Creating greater influence, impact, sales, and persuasion requires building trust. Dr. Dan Sullivan will show you the simple strategies to influence the "decision-making" brain every time. Learn the effortless approach to building trust and using authentic integrity to influence today's market. Building genuine trust in a short window of time will separate you from the pack.