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Consumer Behavior & Market Research
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A vida secreta dos clientes [The Secret Life of Customers]
- Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta [A Detective Story About Solving the Mystery of Customer Behavior]
- By: David S. Duncan
- Narrated by: Roberto Rocha
- Length: 5 hrs and 44 mins
- Unabridged
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Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro. Os clientes podem ser um verdadeiro mistério–e para desvendar seu comportamento é preciso pensar como um detetive. Neste audiolivro, David S. Duncan conta a história da rede fictícia de cafés Tazza, que está perdendo sua clientela mais fiel às vésperas de abrir o capital na bolsa.
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A vida secreta dos clientes [The Secret Life of Customers]
- Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta [A Detective Story About Solving the Mystery of Customer Behavior]
- Narrated by: Roberto Rocha
- Length: 5 hrs and 44 mins
- Release date: 30-04-24
- Language: Portuguese
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Regular price: £12.89 or 1 Credit
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Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- By: Philip Kotler, Giuseppe Stigliano
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Unabridged
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In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.
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Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- Narrated by: Steve Menasche
- Length: 9 hrs and 53 mins
- Release date: 14-05-24
- Language: English
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Regular price: £16.09 or 1 Credit
Sale price: £16.09 or 1 Credit
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