• Ep36 AI and the Future of Sales – David Marshall

  • Nov 27 2024
  • Length: 50 mins
  • Podcast

Ep36 AI and the Future of Sales – David Marshall

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  • Summary

  • David Marshall has more than 25 years’ experience driving innovation in B2B sales and sales technology. Based in Melbourne, he has successfully launched multiple software companies, including Performio, and is now leading SalesGRID, an AI-powered sales productivity tool designed to help sales teams excel in complex deals.

    David outlines the evolving role of AI in sales, focusing on how it can improve efficiency and customer engagement. A customer-centric sales process is crucial, he insists. AI can help refine sales strategies by making the process more aligned with how customers buy, reducing friction and improving conversion rates.

    As AI will becomes ubiquitous, the key differentiator will be how salespeople and leaders use the technology. The human skill to leverage AI effectively will be critical in building stronger, more meaningful customer relationships.

    MORE INFORMATION

    Performio
    https://www.performio.co/

    SalesGRID
    https://www.salesgrid.us/

    The Sales Doctor
    https://thesalesdr.com.au/  

    Mutual Mattering E-Book by Ingrid Maynard
    https://thesalesdr.com.au/mutual-mattering-e-book/

    See omnystudio.com/listener for privacy information.
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