David Marshall has more than 25 years’ experience driving innovation in B2B sales and sales technology. Based in Melbourne, he has successfully launched multiple software companies, including Performio, and is now leading SalesGRID, an AI-powered sales productivity tool designed to help sales teams excel in complex deals.

David outlines the evolving role of AI in sales, focusing on how it can improve efficiency and customer engagement. A customer-centric sales process is crucial, he insists. AI can help refine sales strategies by making the process more aligned with how customers buy, reducing friction and improving conversion rates.

As AI will becomes ubiquitous, the key differentiator will be how salespeople and leaders use the technology. The human skill to leverage AI effectively will be critical in building stronger, more meaningful customer relationships.

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Performio
https://www.performio.co/

SalesGRID
https://www.salesgrid.us/

The Sales Doctor
https://thesalesdr.com.au/  

Mutual Mattering E-Book by Ingrid Maynard
https://thesalesdr.com.au/mutual-mattering-e-book/

See omnystudio.com/listener for privacy information.

Who would have guessed? The ultimate sales lesson from the most unlikely source: a taxi driver. Ingrid shares a story from a business trip to Sydney where, despite challenging weather, the cab driver’s professionalism, curiosity, and service made the experience memorable.

He booked future rides, showed genuine interest, and even offered an umbrella, embodying Alex Hormozi’s sales principles of proactive service. Ingrid highlights how these seemingly simple actions build trust and opportunity. It’s a reminder that in down markets, success often lies in nurturing relationships and providing exceptional service to every customer.

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Alex Hormozi
https://www.acquisition.com/  

The Sales Doctor
https://thesalesdr.com.au/  

Mutual Mattering E-Book by Ingrid Maynard
https://thesalesdr.com.au/mutual-mattering-e-book/

See omnystudio.com/listener for privacy information.

Dan Allen and Ed Ross are two lifelong friends and skilled carpenters who have transformed their passion into purpose. Following the tragic loss of Dan’s close friend to suicide in 2015, they set out to create two innovative organisations that have since had a profound and measurable impact on mental health awareness and support in the community.

They are the founders of the social enterprise workwear company, TradeMutt, and free counselling service, TIACS. Their colourful eye-catching shirts – you have to check them out! – and community engagement aim to raise awareness about mental health and encourage open conversations. They have seen firsthand the positive changes their initiatives have fostered within communities, including increased awareness, reduced stigma, and more individuals seeking help.

MORE INFORMATION

TIACS
https://www.tiacs.org/

TradeMutt
https://trademutt.com/

The Sales Doctor
https://thesalesdr.com.au/  

Mutual Mattering E-Book by Ingrid Maynard
https://thesalesdr.com.au/mutual-mattering-e-book/

See omnystudio.com/listener for privacy information.