Blue Ocean Strategy
How to Create Uncontested Market Space and Make Competition Irrelevant
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
Blue Ocean Strategy
Buy Now for £15.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Grover Gardner
About this listen
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
Listeners also enjoyed...
Critic reviews
What listeners say about Blue Ocean Strategy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall3 out of 5 stars
-
Performance4 out of 5 stars
-
Story3 out of 5 stars
- PeeJay
- 24-08-19
Some useful tips but a bit tedious
This book seems to address bigger corporations although some ideas can be scaled to small businesses
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall3 out of 5 stars
-
Performance3 out of 5 stars
-
Story3 out of 5 stars
- A
- 05-12-23
I never want to hear another word about Cirque Du Soilel
I bought this on Pat’s recommendation. I no longer trust Pat. If you want to know how many sentence variations you can make from ‘Cirque Du Soilel combined ideas from circus and theatre” this book is for you. If you want to have the obvious bashed into your skull with a hammer until you start chewing your own kindle, this book is for you. I don’t normally review any of the thousands of things I buy on amazon, but for the safety of myself and those around me I had to let this one loose.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Temi Mogaji
- 18-09-17
Good need to know
Very good listen too, you get a full deep understanding of the concept. Must be one your list if your a business minded person.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
- GC
- 02-11-17
brilliant listen
great book opens up your thinking to viewing your market or non market differently
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Moony
- 02-03-18
Crazy awesome
I’m a senior in Time Inc. Magazine publishing , now part of Meredith - this industry could use this book to create a new blue ocean as magazine industry in in the red ocean which is shrinking ...
I’m also an entrepreneur with a social enterprise venture My SOS Family , & we are creating a blue ocean , so works for us too......
Finally I consult for events & exhibition companies , and I can see a blue ocean possibilities ....
Thank u for this book - it’s awesome , and I’ve read hundreds (good to great , Jack Welsh , Richard Branson etc etc ...) this book both complements and builds on those carving out a blue ocean in book categories - Motivational . Technical , a user Strategy Manual , Case studies analysis ....
Moony Victiore-Nijjar
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- InformedSuccess
- 15-10-20
This is an Asset to business Success
I really enjoyed this book and will be adding it to my collection .I will be applying the principles learnt. I would recommend this tittle to anyone.
It would be nice to have a pdf summary of the princip[les .
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- aqil
- 27-04-20
A Must Read For The Different
Enjoyed the content and probably needs a couple listens before it all sinks in. Good to get the material mentioned as some of it is in the book.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall3 out of 5 stars
-
Performance3 out of 5 stars
-
Story3 out of 5 stars
- Anonymous User
- 17-08-24
Great insights b it felt repetitive
Good book. You can take a lot from it but after a while it just because example heavy and begins to get repetitive.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall3 out of 5 stars
-
Performance3 out of 5 stars
-
Story3 out of 5 stars
- Mlove
- 05-04-17
Interesting book but is it a complete book ?
It was interesting, but I thought that the book is meant to have 9 chapters. This audiobook only has 6.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
7 people found this helpful
-
Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- Wesley
- 09-09-16
No competition
Great book, teaches you how to remove competition from the equation and create your own economy.
Great read/listen
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful