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Summary

I took home more in a year than the CEOs of McDonald's, IKEA, Ford, Motorola, and Yahoo combined as a kid in my 20s using the $100M Offers method. It works. And it will work for you.

Not that long ago, though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?

Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, ecommerce, software, and brick and mortar.

But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales. Instead, we were able to do this one thing really well: We created offers so good, people felt stupid saying no.

Here’s exactly what this book will show you how to do:

  • How to charge a lot more than you currently are
  • The tiny market, big money process we use to laser focus on niche markets overflowing with cash
  • The “unfair” pricing formula: How we multiplied our pricing by 100 (and got more people to say yes...for real)
  • The value flip...so you never get price compared again (That’s a promise.)
  • The virtuous cycle of price: Use it to outspend your competition (for good) while using your product to attract the best talent.
  • How to make your product so good, prospects find a way to pay for it
  • The unbeatable value equation: to make what you sell worth more than your prospects have ever received
  • The delivery cube: to make delivering your products and services cost less but provide more
  • The trim and stack hack: to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17m in profit on $28m in revenue in a year when I was 28 years old)
  • How to enhance your offer so much, prospects buy without hesitating
  • The scarcity stack: How to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you ask
  • The “everyday” urgency blueprint: to get prospects to buy right now, using everyday life to create real, ethical time pressure
  • Unbeatable bonuses...and watch your prospects' hesitations melt away as they begin reading their credit cards to you before you even finish!
  • God-mode guarantees: So good they make anyone say yes (even people who would never normally consider buying). I’ll show you how to stack and layer all four types of guarantees together. I even give you my 13 favorite guarantees word-for-word to swipe for yourself.
  • Magic naming formula to get the absolute highest response rates and conversion rates from everything you do to get new clients
  • And so much more

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.

©2021 Acquisition com LLC (P)2021 Acquisition com LLC

What listeners say about $100M Offers

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Unbelievably good... The real deal

This book has transformed my understanding of marketing and offers. It has helped me connect a ton of dots that previously I couldn't even with thousands spent on courses.

Don't look elsewhere. If you are serious about learning business... Please stop listening to everything else, and listen to this right now... And thank me later for saving you time.

Alex has no interest in up selling you from this book. His goal is to give you the tools to become a millionaire, otherwise you are not his ideal customer...

He literally has a vested interest in your success... He does not need to profit from you buying his products.

Which is kind of the opposite of many others who write books like these.

For this reason, this book is 100% honest straight up real information that will help you better than many business teacher's high ticket programs.

Just make sure you actually implement it, as if you had paid thousands... Because you may as well have for what is shared here.

4 people found this helpful

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This is the book my clients should read

I’m a DR copywriter and I can tell you the clients who make the most money are the ones who have realized and implemented what Alex covers in this book. Creating offers IS your business. And reading this book will make you money.

1 person found this helpful

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Awesome.

Packed full of insights strategies and facts from the front line of making millions.

My brain is full of ideas…

Can’t wait to implement and see which ones connect best with my market.

Boom!

1 person found this helpful

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Required reading for ANY business owner!

Massive respect due to someone who clearly ‘walks the walk’ - and doesn’t need to take $20 off you or I, for his next meal…

As Alex asks towards the end of the book, his main driver is to gain my trust, with the quality of the content and information he’s delivered - he has won mine, and I know I’ll be stepping up for his next book.

I’ve worked with advertising, offers, guarantees, and more - Alex’s way to position and reframe the thinking behind the offers, and how our audience is motivated to act, is world class.

If you want to increase your sales / grow your business - this is real and definitely worth your time investment.

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Pure Gold

As someone who had read many books on business, I can EASILY say this is one of the best resources that gives concise, easy to understand information that you will repeatedly refer to.

Alex transforms your entire understanding of business and human behaviour, giving you hope and direction in your marketing and ideas. I cannot recommend this book enough!

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So much value inside!

This book is loaded with value, more than what you get from him online, which I thought was hard.

I’d highly recommend this book and all the rest of Alex’s content. He’s a huge giver of value with so many nuggets that when implemented will earn you millions.

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Expands on info already on YouTube and it's great!

While it's true that Alex has talked about many of these ideas for free on his YouTube channel, they're combined with new concepts presented here as a much more coherent whole (no mean feat as Leila and Alex are very coherent individuals!).

Thanks very much for sharing this. I'll let you know what I do with the information.

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It works!

As a buyer of a product that employs the strategies Alex talks about, I can confirm they work! Now it’s time to employ them from the other side of the coin! $100M, here I come :)
Ps I enjoyed listening to this: to the point, concise, easy to digest. Deffo worth a purchase and a few hours of your time.

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Alex knows what he is talking about!

Excellent advise on how to acquire new customers and change your business, very practical and fun.

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Major Realisations!

Absolutely insane book. In this case, you would definitely be stupid to say no. Easily worth 10000x its price.

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  • Don L
  • 02-09-21

Typical Fluff

The book is clearly a promo for his acquisition dot com business. Which is why his YouTube channel offers this book for like a $1 or so. People are such sheep.

Anyway the information here is a perfect example of everything that went wrong with capitalism. Henry Ford and other innovators got it right by producing a product the average Joe can afford. The author (Alex Hormozi) teaches the exact opposite! His philosophy is get the most bank from each customer by increasing the price. This is our world today. GREED!

Just Google "Gym Launch BBB" and read the complaints. It's a perfect example of greed over integrity.

12 people found this helpful

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  • Amazon Customer
  • 03-08-21

Money maker!

This man is a genius. It’s all you need to know. But if that’s not enough, there hasn’t been a podcast or book this man has released that hasn’t made me money or better as a business owner. Everyone should own this book. Unless of course you don’t want to increase in revenue.

11 people found this helpful

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  • Derrick Wood
  • 03-08-21

Pay Attention

Alex has taken time to document how he went from barely making offers to how he started making “Grand Slam” offers that generates $100 million offers. It’s pack with action steps, bonus worksheets to help craft offers and bonus videos to help scale our offers to knock them out the park. I recommend this to anyone who wants to double their earning in less than a year. Don’t get this if you are curious, get this because you are serious about implementing what you are about to learn.

10 people found this helpful

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  • Amazon Customer
  • 29-09-21

Great content littered with filthy language

I would have liked this better if he did not start out dropping the f word so much, but there was still a lot of value!

9 people found this helpful

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  • James Tanner
  • 03-08-21

Thank you

Offer is the most important thing. You cant outwork a bad offer. This book really explains offers.

7 people found this helpful

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  • Amazon Customer
  • 06-10-21

First undesirable experience at audible.

I couldn't finish this title. Can't stand the narrator. I couldn't get much after three or four chapters.

6 people found this helpful

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  • Brian Sachetta
  • 05-10-21

Cool approach

I’ll pick a book like this one up every now and then to try to learn some new strategies for my business. On the whole, I’m glad I gave it a shot, as it was full of interesting insights and helpful ways of looking at marketing and sales.

I really enjoyed the author’s general business approach. He mentions how his strategy is to give away a lot of his content for free so that he makes tons of entrepreneurs successful. In turn, many of those entrepreneurs decide to work with him. He then takes the most successful of those people, invests in their companies, and makes more money than he otherwise would by charing for his content upfront. I thought that was a super novel and cool idea.

The book is filled with similar counterintuitive, yet really interesting, approaches to running a successful company. There are two reasons I’m not going five stars, however. First, you almost feel compelled to read the subsequent installments in the series; this book doesn’t stand on its own 100%. Second, some of the information in this one is high-level and, thus, a bit hard to figure out how to apply to a specific business.

That being said, I would still definitely recommend checking it out. Though I listened to it, it’s super cheap on Kindle, which makes it a no-brainer.

-Brian Sachetta
Author of “Get Out of Your Head”

5 people found this helpful

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  • Anonymous User
  • 12-10-21

Unreal

This book is as practical as you’re going to find when it comes to scaling businesses. I recommend to any business owner looking to grow their business.

4 people found this helpful

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  • Anonymous User
  • 25-09-21

Reader bug

Book is good but because of reader I couldn’t understand a lot of sequences even if I was putting back many times.

4 people found this helpful

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  • Anonymous User
  • 04-11-21

This changed my business

Practical, no-BS, and written specifically for entrepreneurs. The amount of highlights and underlines I’ve added to this book is crazy. Sent it to every entrepreneur I know

2 people found this helpful