Listen free for 30 days
Listen with offer
-
Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time
- Narrated by: Matt Godfrey
- Length: 5 hrs and 49 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
$0.00 for first 30 days
Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time
Buy Now for £14.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
Summary
Last year’s speed is now quaint. Business today moves at a pace so unforgiving, it’s easy to find yourself holding your breath, wondering if your company will be the next to fold.
And then there’s Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector after sector, blazing trails inconceivable when the bookseller opened its doors 25 years ago.
The truth is, what drives Amazon’s success isn’t cutting-edge. It’s ancient.
In Brand Currency, former Amazon Advertising executive creative director Steve Susi takes you inside the corporate enigma to reveal the four currencies that dictate the customer’s and Amazon’s every move: money, information, loyalty, and time. Steve offers firsthand experience and case studies from across the brandscape to prove that prioritizing these currencies is exactly what your brand needs to break through, maximize its potential, and leave everyone asking, “How do they do it?”