Listen free for 30 days

Listen with offer

  • Nawabs, Nudes, Noodles

  • India Through 50 Years of Advertising
  • By: Ambi Parameswaran
  • Narrated by: Suyash Barve
  • Length: 9 hrs and 5 mins
  • 5.0 out of 5 stars (1 rating)

Try for £0.00
Thousands of incredible audiobooks and podcasts to take wherever you go.
Immerse yourself in a world of storytelling with the Plus Catalogue - unlimited listening to thousands of select audiobooks, podcasts and Audible Originals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Nawabs, Nudes, Noodles cover art

Nawabs, Nudes, Noodles

By: Ambi Parameswaran
Narrated by: Suyash Barve
Try for £0.00

£7.99/month after 30 days. Renews automatically.

Buy Now for £14.99

Buy Now for £14.99

Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

 KasiNomic Revolution cover art
Now We Are 40 cover art
Cuba Beyond the Beach cover art
Chief Culture Officer cover art
The $10 Trillion Prize cover art
Flawless cover art
How Cool Brands Stay Hot cover art
I'm Not Really a Waitress cover art
Contagious cover art
Microtrends Squared cover art
The Sea We Swim In cover art
Shoe Dog cover art
Why We Buy, Updated and Revised Edition cover art
All Marketers Are Liars cover art
The Culture Code cover art
The Company I Keep cover art

Summary

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years.

From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
©2016 Ambi Parameswaran (P)2022 Audible, Inc.
Marketing
Show More Show Less

What listeners say about Nawabs, Nudes, Noodles

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Uday Nazare

Loved it. Very Informative

If you are born in the 70s and 80s then you can relate to almost every advertisement that unfolded in India. Loved the narrator too.

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!