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Summary

Why do smart people make irrational decisions every day? The answers will surprise you.

Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free, it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding audiobook, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments that will change your understanding of human behaviour. And by recognising these patterns, Ariely shows, we can make better decisions in business, in matters of collective welfare and in our everyday lives, from drinking coffee to losing weight, buying a car to choosing a romantic partner.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site.

©2008 Dan Ariely (P)2016 HarperCollins Publishers Ltd

Critic reviews

"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." (Jerome Groopman, New York Times best-selling author of How Doctors Think)
" Predictably Irrational is wildly original. It shows why - much more often than we usually care to admit - humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser." (George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley)
"Dan Ariely is one of the most original and consistently interesting social scientists I know. His research covers an unusually broad range of topics, and in every one of them he has produced some distinctive findings and ideas. His methodological inventiveness is remarkable." (Daniel Kahneman, Nobel Prize in Economics, 2002)

What listeners say about Predictably Irrational

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Reminds me of Alchemy

This is a fantastic book. If you enjoyed “alchemy” you will enjoy this.

Each chapter is a story about how an unexpected outcome occurs in certain situations, in human nature, marketing etc.

1 person found this helpful

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mind-blowing content !

mind-blowing content written in a simple and agreeable manner! this should be narrated by Dan Ariely!

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insightful book and entertaining narration

insightful book and entertaining narration. compared to other books based on academic research, I found it well flowing, also thanks to the empirical natural of the experiments quoted.

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Really? Wow

Very enjoyable, I've studied behavioural economics but still get shocked by its results. Simon Jones ' voice is always a pleasure to listen to.

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Rethink every day decisions

Not a story book but an insight into your own thought processes.
The chapters are clear and themed with multiple examples from scientific studies for each point. A few possible study flaws, but given the benefit of the doubt that there isn't excitement in full methodology.
Will listen again after I add some vinegar to my beer.

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  • C
  • 01-07-22

a brilliant book

absolutely loved it. Well written and thought provoking. I would highly recommend it to anyone

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A nice book but not all that surprising

I think if you’re the type of person that is attracted to this book the contents won’t be that transformative but it is engaging.
The strongest impression it left on me is that the author seems like a nice man.

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Very engaging from the outset

Really interesting case studies described in a way to keep me listening throughout!
Only one issue - with the British accent it was harder then when the book was describing life in the US and not in the UK where I live - however this has helped me to understand myself more which will no doubt help me understand other people more too. S

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Thoroughly enjoyable.

Definitely recommended. Well researched and documented by Dan Ariely. A fantastic insight into human mind.

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Fantastic

Very engaging throughout. Superb narration. Entertaining, intriguing, insightful, mind blowing, thought provoking, and expertly written.

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  • Anonymous User
  • 13-12-20

Great insight

Absolutely loved this book. Makes you think and evaluate your own understanding of yourself and human behaviour.

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    3 out of 5 stars
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  • Gaurav Nigam
  • 23-04-20

Three out of five.

The author in the first 3 chapters details the irrational behaviour that we himans display and also provides good pra focal implementable solutions for us. However in the later chapters the focus is more on the experiments conducted ro prove the irrationality of behaviour and less on providing actionable solutions.

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  • Anonymous User
  • 08-02-20

Fascinating and thoughtful

The book provides several examples of situations we experience in our daily lives, the decisions we make and why we make them. One area is product pricing and comparisons. We don’t have a way to measure in absolute terms so we compare, and we compare with what is easier to compare. This can sway someone’s decision to buy one or another product. Learning about our built-in biases can help us make better decisions.

Dan is an enthusiast on behavioral economics and definitely invites the readers to think and apply the concepts he shares.

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  • Justus
  • 17-01-20

Great narration and interesting studies

The narration was really excellent and made the humor in the book really come across. Also enjoyed that many of the studies in this book were actually undertaken by the author and shows his curiosity with the subject.

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  • B. Hotting
  • 12-01-20

nice reed but hate the background music

I liked the book its quite interesting.

On a more general lever I don’t like it when there is music in the background.
In this audiobook its not a lot but still if I want music I’ll play my own and for me its only annoying and not helping in any way.
Please don’t put background music in audio books!

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  • Carlos
  • 05-11-19

interesting listen on the topic of decision making

easy listen. great explanations on the experiments and results, based on the human behaviours and the way we make descisions

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  • Amazon Customer
  • 18-04-19

Couldnt stop

The book is just addictive. Well read, interesting, funny and serious in the perfect balance. Highly recomended

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  • moeketsi motjope
  • 13-11-18

Very engaging

It is very engaging. The social experiments done are very interesting, especially because they involve our day-to-day activities and behaviour.

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  • Andrew Riungu
  • 31-07-18

A fascinating and exciting read...simplistic

I really loved this book..it offered string insight into clearly understanding how BE can be applied and a guide to helping us deal with our irrationality effectively

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  • Nikolina
  • 21-06-18

Great book

Maby too much recurrence of conclusions, but overall, the book is interesting, narrator is great