The Entrepreneur's Toolkit
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The Entrepreneur's Toolkit
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Narrated by:
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Michael Goldsby
About this listen
This course teaches you how to be an entrepreneur and how to think like one - skills that are essential whether you are starting a business, expanding an existing business, boosting your career as an employee, pursuing a social cause, or seeking to increase your impact as a teacher, coach, minister, or other professional. Packed with fascinating lessons from legendary entrepreneurs such as Bill Gates, Steve Jobs, Walt Disney, and Henry Ford, these 24 lectures are entertaining as well as practical.
You begin by investigating what makes a good business idea. Then you learn how to turn that idea into a successful enterprise by defining the market and the customers you will serve, attracting backers, building your brand, and growing your venture to the point where you can sell it, if you want, for an impressive profit.
Topics covered include market research, choosing a business structure, the all-important business plan, financial statements, running a home office, family businesses, franchises, intellectual property, employee and customer relations, and entrepreneurial exhaustion. Professor Goldsby also discusses different entrepreneurial styles, and he looks ahead to your career options after you succeed and are ready to try another challenge. He notes that entrepreneurs play an indispensible role in society: they are the ones who find problems, recognize the opportunities in those problems, then fix them and make the world a better place.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2014 The Teaching Company, LLC (P)2014 The Great CoursesListeners also enjoyed...
What listeners say about The Entrepreneur's Toolkit
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- AV Maniac
- 17-05-15
Says 'Industry' weird...
Like: in-DUSS-tree.
It's really weird. And off-putting. Maybe he's got a mental block.
Maybe he's a maniac.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Allan
- 14-02-18
Best Audio book I have heard
This has to be best and my favourite audio book so far. You have to be interested in Entrepreneurship to enjoy it.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 24-08-17
Excellent
This was very pragmatic and easy to follow, as-well as being thorough.
Will be listening to this again.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- SteveN
- 24-02-21
Greatness as per the usual
This is simply another Great course by The Great Courses narrated by Michael Goldsby.
I have read many entrepreneurial books and this one is exceptional, the book covers all you need to know regarding startups inckuding finances, teams, culture, leadership and exits.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Alex
- 31-10-16
Broad but a little light
I enjoyed this course as it covered pretty much every aspect of starting a business. I would say that it's quite light on a number of subjects, I've also listened to 'Critical Business Skills for Success' which goes into a lot more detail on subject like marketing and strategy. Overall it was worth a listen.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Martyn Everitt-Bronze
- 14-06-15
Some Useful stuff here
What made the experience of listening to The Entrepreneur's Toolkit the most enjoyable?
A very clear and complete look at business and how to think about your own. it covers a wide range of subjects.
I found it very helpful in planning my own start up business and will probably go back and listen to it more often later.
What was one of the most memorable moments of The Entrepreneur's Toolkit?
There's a lot about Steve Jobs.
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4 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Garry Watts
- 14-08-17
Really in-depth course
Really in-depth course takes you from small start up to the top of your ultimate goal and success. a must for anyone thinking of starting up their own business, Fantastic!
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story2 out of 5 stars
- M heath
- 09-08-16
I could not stand the speaker
What could have made this a 4 or 5-star listening experience for you?
Listened to it a little bit before realising the other reviews were right, the speaker is soooo irritating. How do I return this?
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story3 out of 5 stars
- Tom
- 09-04-18
OK as a starting point
Not great really. Critical business skills for success was a hundred times better and more valuable.
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4 people found this helpful